TIKTOK ALGORITHM UPDATE EXPLAINED FOR JULY 2024 (How To GROW On TikTok in 2024)

Summary

The video script discusses four key algorithm changes on TikTok that can significantly boost views and followers. It emphasizes the importance of engaging comments for SEO, the benefits of going live for increased visibility and monetization, and the need to stay updated with social media trends in 2024. Additionally, it suggests creating varied content lengths to cater to different viewer needs and highlights the impact of clip changes, green screen usage, and specific text colors on viewer retention and reach. Lastly, it advises on optimal posting frequency and content formats, including the strategic use of photos, to maximize TikTok algorithm benefits.

Takeaways

• 🚀 TikTok has introduced four major algorithm changes that can significantly boost views and followers if adapted to correctly.
• 🗣️ Comments are now more important than ever for SEO on TikTok, with a focus on meaningful conversation rather than random words or emojis.
• 🔍 TikTok is prioritizing videos that rank for search, which requires strategic use of keywords in comments, transcriptions, hooks, descriptions, and varied content lengths.
• 📹 Going live on TikTok is currently a key strategy for gaining followers, as it increases the visibility of all your content and allows for monetization.
• 🔥 Live streaming on TikTok is being pushed heavily by the platform, offering more placements and opportunities for viewer engagement and monetization.
• 📈 Keeping up with social media trends in 2024 is crucial for content reach, with social search becoming increasingly important over traditional search engines.
• 🎬 Video content should have frequent clip changes, ideally every 3-4 seconds, to reset viewer interest and prevent swiping away.
• 🖼️ Utilizing green screens or popular images can significantly increase engagement and views, as demonstrated by successful creators.
• 🌈 The use of specific text colors (black and white, red, blue and white) in videos is more likely to be pushed by the TikTok algorithm and thus should be prioritized.
• 📅 Posting frequency on TikTok should be limited to three times a day, with a break if a post goes viral, to maximize the algorithm's push of content.
• 📈 A mix of content types is recommended, with 70% being proven successful formats, 20% testing new ideas, and 10% being photo posts that meet specific criteria.

Q & A

What are the four massive algorithm changes on TikTok mentioned in the script?

The script does not explicitly list all four changes but discusses the importance of comments for SEO, the promotion of creators who go live, the use of green screens and other popular video elements, and the frequency and format of posting.

Why do comments matter more on TikTok now?

Comments matter because TikTok is now taking them into consideration when ranking videos for search engine optimization (SEO), and they can provoke further engagement with the keyword in the content.

What is the significance of having a conversation in the comments section on TikTok?

Having a conversation in the comments section can lead to the appearance of different search terms, which can help videos rank higher in TikTok's search results, thus increasing views and followers.

Why should keywords be included in the transcription, hook, and description of a TikTok video?

Including keywords in these areas helps the video rank for search on TikTok, making it more likely to be discovered by users interested in that content, which can lead to more views and followers.

How does going live on TikTok benefit a creator's reach and engagement?

Going live on TikTok can increase the time users spend on a creator's page, push out other videos, and make the creator more discoverable on the 'For You' page, which can lead to more followers and views.

What are the three best text colors to use in TikTok content according to the script?

The three best text colors to use in TikTok content are black and white, red, and blue and white, as these colors are pushed the most on the platform and are easier for viewers to read.

What is the recommended posting frequency on TikTok according to the script?

The recommended posting frequency is no more than three times a day, and if a post goes viral, it's advised to take a day or two off from posting to allow the platform to continue promoting the viral content.

Why should creators avoid uploading content with watermarks from other social media platforms on TikTok?

Uploading content with watermarks from other platforms may be seen as less original and could potentially reduce the reach of the content on TikTok, as the platform favors unique content.

What percentage of a creator's posts should be testing new formats or ideas on TikTok?

According to the script, 20% of a creator's posts should be testing new formats or ideas to keep the content fresh and engaging.

What criteria should be met when posting photos on TikTok instead of videos?

When posting photos on TikTok, they should be high quality, have text on the screen telling the story, and the description should be at least 200 words long to increase the chances of the content being pushed by the algorithm.

How can creators stay on top of social media trends in 2024 as mentioned in the script?

Creators can stay on top of social media trends in 2024 by downloading the free 2024 social media trends report from HubSpot, which provides insights into platforms, content creation with AI, and the types of content that brands are paying for.