PEGN - Loja especializada em hambúrguer mira no consumidor final e em empreendedores

Summary

A group of entrepreneurs in São Paulo created a unique business dedicated to burgers, combining a store selling specialized equipment, supplies, and an experimental space for courses. Their focus is on providing services for both entrepreneurs and consumers. The store offers specialized blends, sauces, and even a mini garden for customers. With an investment of 500,000 reais, the store exceeded expectations, reaching its first-month revenue target in just 10 days. The business aims to recover its investment within six months and generate 300,000 to 400,000 reais per month at its peak, offering a new innovative model in the burger industry.

Takeaways

• 😀 A new trend is emerging with a growing number of burger joints catering to families and friends enjoying burgers at home.
• 😀 A group of six entrepreneurs identified this trend and opened a store specializing in burgers in São Paulo, Brazil.
• 😀 The store features a well-equipped kitchen where owners and chefs gather to experiment with different types of burgers and cocktails.
• 😀 The business model focuses on offering a space for both entrepreneurs and consumers, with a strong emphasis on learning and product experimentation.
• 😀 The store also offers courses, consulting, and employee training for aspiring burger shop owners and industry professionals.
• 😀 They sell various specialized burger-making equipment, ingredients, and even artisanal bread and sauces.
• 😀 The store's innovative approach includes offering nine types of meat blends, which are customized on the spot for customers.
• 😀 Customers can buy the meat by the kilo, and the store recommends making six burgers per kilo of meat, each weighing around 160 grams.
• 😀 A mini garden is available for customers to pick seasonings and take them home in small quantities.
• 😀 The business quickly surpassed its revenue targets, reaching 50,000 reais in the first 10 days of operation, with projections of 300,000 to 400,000 reais per month once fully established.

Q & A

What new trend in the food industry is highlighted in the transcript?

The trend highlighted is the growing popularity of burger joints, with more people gathering to eat burgers at home and a rise in specialized burger businesses.

What type of business did the group of entrepreneurs create in São Paulo?

The entrepreneurs created a store specializing in burgers, which offers equipment, supplies, and a space for experimental courses for both consumers and entrepreneurs in the gastronomy industry.

What is meant by 'harmonization' in the context of the burger joint?

'Harmonization' refers to the process of preparing and tasting various types of burgers, often paired with cocktail drinks, in a well-equipped kitchen by the burger joint owners.

How does the store cater to two distinct target audiences?

The store serves two groups: the end consumer, who enjoys the products and experiences, and entrepreneurs or industry professionals who can purchase equipment, take courses, and access training for their businesses.

What innovative feature did Donna find surprising about the business model?

Donna was surprised by the business model because it was something new and innovative, not seen in other countries, especially the combination of selling equipment and offering training for burger-related businesses.

What types of services and support does the store provide to entrepreneurs?

The store offers services like helping entrepreneurs choose equipment, retraining employees, and providing courses to develop skills required in the burger industry.

How does the kitchen in the store facilitate burger preparation?

The kitchen is equipped to allow for experimentation with various cooking methods, such as grilling and griddling burgers, offering flexibility in preparation and ensuring optimal burger quality.

What makes the store's burger-making equipment unique?

The store sells a variety of specialized equipment, including a grill designed to retain heat and ensure proper cooking, as well as griddles that offer steam retention, enhancing the burger's quality.

What role does the mini garden play in the business?

The mini garden allows customers to choose and take home fresh seasonings, adding a unique touch to the customer experience and promoting the use of fresh ingredients in burger preparation.

What was the store's initial revenue forecast, and how did it perform?

The store initially forecasted earning 50,000 reais in the first month, but it reached that amount in the first ten days. The business aims to recover the investment within six months and expects to earn 300,000 to 400,000 reais per month at its peak.