Aula 3 - Design de Impacto Social - Organização em Redes e Visão de Serviços

Summary

This video script explores four key trends reshaping collaboration: connectivity, the shift to services, technological advancements, and new forms of work. Connectivity allows participation in complex networks, while businesses focus on access to services rather than product ownership. Technology enables value creation through platforms, and work is increasingly characterized by temporary, task-based roles. These changes mark a departure from traditional, hierarchical capitalism toward more inclusive, decentralized, and service-oriented models, reflecting the growing importance of collaboration in a global yet locally connected economy.

Takeaways

• 😀 Connectivity is a crucial factor in enabling participation in complex, horizontal networks, helping to address challenges in a complex world.
• 😀 The focus is shifting from products to services, with business models moving towards accessing services rather than owning goods.
• 😀 Technology and materiality are making it easier and more cost-effective to create value through platforms and collaborative models.
• 😀 New forms of work are emerging, including temporary, ephemeral jobs that are compensated based on time invested.
• 😀 In the collaborative economy, value is created in horizontal networks, where participants have equal power and there is no hierarchy.
• 😀 Power and trust are distributed among participants, as opposed to the centralized control seen in traditional capitalist systems.
• 😀 Resources involved in collaborative networks come from public services, user contributions, and peer-to-peer community exchanges.
• 😀 The concept of 'lock-lock' (local, open, and connected) emphasizes that local systems are interconnected within a global network, forming a large web of communities.
• 😀 In the service economy, access to services is more valuable than owning physical products, with services being key to economic production.
• 😀 The service sector accounts for a significant portion of the global economy, with examples like the U.S. where it comprises 79% of economic activity.
• 😀 In the car industry, a shift from product ownership to access-based models, like leasing and subscription services, reflects the larger trend of the sharing economy.

Q & A

What is the first trend that is driving change in collaboration?

The first trend is connectivity. It is crucial in a complex world as it enables participation in complex, horizontal networks.

How does the shift from product-focused to service-focused business models impact the economy?

The shift moves the focus from selling physical products to providing access to services. This is a transition from ownership to access, which allows for more flexibility and adaptability in the marketplace.

What role does technology play in changing the way value is created?

Technology makes it easier, cheaper, and more effective to create value, especially through platforms like online platforms, which connect participants in value creation processes.

What are ephemeral jobs and how do they relate to new work forms?

Ephemeral jobs are temporary, short-term roles where workers are paid for the time they dedicate to a task. This is in contrast to traditional long-term employment.

What is meant by a 'horizontal network' in the context of the collaborative economy?

A horizontal network is one where power and trust are equally distributed among participants, as opposed to the centralized power structures found in traditional capitalist institutions.

How does the concept of 'lock-lock' contribute to understanding global and local networks?

The 'lock-lock' concept, developed by Ezio Manzini, emphasizes that global networks consist of interconnected local systems. These local systems are part of a larger global community but retain their unique local identity.

How does the service sector contribute to the global economy?

The service sector makes up a significant portion of the global economy, with about 65% of global production coming from services. In countries like the US and the UK, this percentage is even higher.

How does the example of Campina Grande illustrate the importance of the service sector?

Campina Grande, a city with a less developed industrial sector, thrives through its service economy, being a hub for education, medical services, commerce, and other service-based industries.

In what way does the car ownership model illustrate the shift from product ownership to access models?

The traditional car ownership model, where the buyer owns the car outright, is shifting towards access-based models, such as leasing or renting cars. This approach includes various services like insurance, maintenance, and warranties that transform the car from a product to a service.

How is leasing a car an example of the shift from product ownership to service access?

Leasing a car is an example of the access model, where consumers pay a monthly fee for the use of a car without owning it. This model includes additional services such as maintenance, insurance, and support, further emphasizing the move from ownership to access.