R$ 50 mil por um LOGO? isso não é REBRANDING

Summary

André Lona, a branding expert, invites viewers to join his community, Marcados, where he helps designers transition into brand specialists. He shares insights into the branding and design market, emphasizing the rising importance of designers in the digital age. Lona highlights the Toguro project as an example of his approach to educating and empowering designers. He discusses the potential for designers to earn as much as professionals in traditionally high-paying fields, such as doctors and lawyers. Lona encourages engagement and feedback from his audience, fostering a collaborative learning environment.

Takeaways

• 😀 André Lona, a designer and founder of Marcados, emphasizes the significance of branding in today's market.
• 😀 He invites viewers to join the Marcados community, where he teaches others how to become brand specialists.
• 😀 Lona highlights that the design profession is more relevant than ever, with an increasing demand for skilled designers.
• 😀 He stresses that brands want to be more humanized, and people want to connect with brands on a personal level.
• 😀 Designers are expected to be critical to the success of digital projects, with the profession growing in importance.
• 😀 Lona suggests that designers have the potential to earn more than doctors and lawyers in the modern world.
• 😀 He encourages viewers to engage with his content, follow him on Instagram, and subscribe to his channel for more insights.
• 😀 The video reflects on the success of previous content, with a mention of the community's positive response.
• 😀 Lona highlights the journey of building a design career, emphasizing that there's no better time to be a designer than today.
• 😀 He connects with his audience on a personal level, humorously mentioning pop culture figures like Eric Shibata to build rapport.

Q & A

What is the focus of André Lona's work in the video?

André Lona is focused on teaching and sharing insights about the brand design market, aiming to help designers improve their skills and contribute to the market as a whole.

What is Marcados, and how does it relate to André Lona's community?

Marcados is a community founded by André Lona four years ago, where he trains designers to become brand specialists. The community has already trained thousands of designers.

What is the Toguro project mentioned in the video?

The Toguro project is a new initiative by André Lona, where he will share behind-the-scenes content to help designers learn more about brand design.

How does André Lona encourage people to engage with his content?

He invites people to join his community, follow him on Instagram, and interact with his posts, thanking them for their support and encouraging them to leave comments and suggestions.

What humorous anecdote does André Lona share in the video?

André shares a funny story about explaining who Shibata is to his mother-in-law, who initially didn’t know him but recognized the brand Simed, which Shibata works for.

What does André Lona say about the opportunities in the design field today?

He emphasizes that there has never been a better time to be a designer, with the growing demand for digital content and the integration of brands with people.

How does André Lona view the future of designers compared to other professions?

He believes that designers will soon earn more than professionals like doctors and lawyers due to the increasing importance of digital content and branding.

What is André Lona's view on brand design and its importance?

André highlights that brands are becoming more digital and personalized, with a growing need for designers to create compelling and meaningful brand identities.

What does André Lona encourage viewers to do if they have suggestions?

He encourages viewers to leave their suggestions in the comments, promising that he will carefully read and consider them for future content.

What tone does André Lona use throughout the video?

André uses a motivational, lighthearted, and engaging tone, aiming to inspire designers and encourage them to join his community and learn more about brand design.