Kuliah Bisnis : 5 Siklus Hidup Bisnis di Era Disrupsi Teknologi

Summary

The transcript discusses the five phases of business development: ideation, startup, growth, scale-up, and maturity. It highlights how businesses evolve, using examples like Astra and Sinarmas, which have reached maturity by diversifying into various sectors. The speaker explains that even mature companies can fail if they don't adapt to technological disruptions, citing the downfall of Nokia and Kodak due to their inability to anticipate changes in the tech industry. The video emphasizes the importance of staying ahead in business by embracing innovation and anticipating shifts in technology to avoid stagnation.

Takeaways

• 😀 Businesses go through five key phases: Idea, Startup, Growth, Scale-up, and Maturity.
• 😀 The maturity phase of a business is similar to the 'mid-life' stage in humans, where the business has achieved stability and success.
• 😀 Companies that reach maturity have already passed through crucial stages, such as ideation, growth, and scaling up.
• 😀 Growth involves expanding the business with the same core concept, while scale-up involves diversifying into new areas of business.
• 😀 An example of growth is opening more branches of a restaurant, whereas scale-up includes diversifying into other sectors like Go-Jek did with transportation and food delivery services.
• 😀 Even mature companies, like Astra and Sinarmas, can face challenges and risks if they don't anticipate changes in the market.
• 😀 Companies in the maturity phase need to be cautious of disruptions, such as technological advancements, that could negatively affect their market position.
• 😀 Nokia's downfall illustrates how failing to adapt to disruptive technologies (like Android and iOS) can lead to a loss of market leadership.
• 😀 Kodak's failure to anticipate the shift to digital photography and the rise of smartphone cameras shows the importance of staying ahead of technological trends.
• 😀 A business in the maturity phase must remain agile and responsive to changes in technology and market trends to avoid becoming obsolete.

Q & A

What are the five phases of business development mentioned in the script?

The five phases of business development mentioned are: 1) Ideation, 2) Starting a business, 3) Growth, 4) Scale-up, and 5) Maturity.

What is the difference between growth and scale-up in business development?

Growth involves expanding a business with the same core business model, while scale-up means expanding the business with a different core business model.

Can you provide an example of a company that went through a scale-up phase?

An example is Gojek, which started with motorbike transportation services, then expanded to car services, followed by payment services (GoPay), and later food delivery (GoFood), demonstrating a shift in its core business.

What does the phase of maturity in business signify?

The maturity phase signifies a business that has passed several stages, including ideation, startup, growth, and scale-up, and has now reached stability with its operations and market presence.

Can mature businesses still fail? If so, why?

Yes, mature businesses can still fail if they fail to anticipate changes and disruptions in the market, such as technological advancements or shifts in consumer behavior.

How does Astra exemplify a mature business?

Astra is a mature business because it has diversified into multiple sectors, including automotive, finance, and insurance, and its operations are stable and well-established.

What is the example of Nokia's failure in adapting to technological changes?

Nokia failed to anticipate the rise of smartphone operating systems like Android and iOS, which led to its decline, as it stuck with its own Symbian operating system while competitors like Apple and Android rapidly evolved.

What is the significance of Kodak's failure in the business world?

Kodak failed to adapt to the digital photography revolution and continued to focus on its traditional film business. As a result, it was overtaken by competitors, especially with the rise of smartphone cameras.

What lessons can businesses learn from the failure of companies like Nokia and Kodak?

Businesses can learn the importance of adapting to technological disruptions and market changes, as failing to do so can lead to obsolescence, even for large and established companies.

What role does technology play in the maturity phase of a business?

Technology is crucial in the maturity phase to maintain competitiveness. A failure to keep up with technological advancements can lead to a decline, as seen with Nokia and Kodak, whose inability to adapt led to their downfall.