Marketing Digital 2025: As 5 Tendências que Vão Dominar o Mercado

Summary

In this video, Leandro explains the importance of discovering emerging trends early on, such as conversational marketing and automation with chatbots. He emphasizes the significance of creating engaging content to build relationships with new audiences and utilizing sales funnels for digital products. Leandro predicts that in 2025, conversational marketing will dominate, with both human and automated interactions driving sales. He invites viewers to learn how to build sales funnels for various digital products and offers free introductory courses through his platform. The video also promises more regular, in-depth content and encourages engagement and subscriptions.

Takeaways

• 😀 Identify emerging trends early to capitalize on them before they become saturated. This can lead to significant profits.
• 😀 Build and nurture relationships with your audience by creating valuable content and engaging with them consistently.
• 😀 Focus on the key elements of digital marketing: Product, Offer, and Funnel (POF), which are essential for success.
• 😀 Conversational marketing, through chatbots and AI, will be a major trend in 2025 for driving sales.
• 😀 Long-form content is making a comeback, as it generates more sales compared to short-form content that only drives views.
• 😀 There are various types of sales funnels to use depending on the product, such as funnels for eBooks, online courses, and mentorships.
• 😀 The 'Venda Todo Santo Dia' program is a leading resource for learning how to create and sell digital products, with high student success rates.
• 😀 Providing educational content regularly, such as through YouTube videos, helps build a loyal audience and creates long-term engagement.
• 😀 Always seek to improve and diversify your marketing funnels, including through quizzes, webinars, and automation, to maximize growth.
• 😀 Leverage free introductory courses to attract new customers and generate interest in your paid offerings.
• 😀 Invite audience interaction by asking for content suggestions and questions, creating a more personalized experience for viewers.

Q & A

What is the core concept of the POF framework mentioned by Leandro?

The POF framework refers to Product, Offer, and Funnel. Leandro emphasizes that these three elements are essential for successful marketing and sales strategies, and he believes this concept will remain relevant in the long run.

How does Leandro suggest marketers should engage with their audience?

Leandro advises marketers to engage with their audience by building relationships, especially by providing relevant content that resonates with potential customers. He mentions using platforms like Instagram to interact and keep the audience updated on new content.

What is the significance of underpricing in digital marketing according to Leandro?

Underpricing is a strategy where a marketer identifies a trend early and offers products or services at a lower price to gain attention and create a strong volume of interest. This approach is highly profitable when executed correctly and can lead to long-term success.

What marketing trend does Leandro predict will dominate in 2025?

Leandro predicts that conversational marketing, particularly using chatbots and automation, will be a dominant trend in 2025. This involves using automated or human-led conversations to drive sales.

What does Leandro mean by 'View and Sale' in content marketing?

Leandro contrasts 'View and Sale' with the previous trend of 'View' with few sales. He suggests that content marketing will shift towards producing content that generates fewer views but significantly higher sales, indicating a more targeted and effective marketing approach.

What is the role of product funnels in digital marketing?

Product funnels are pathways that guide potential customers from awareness to purchase. Leandro discusses various types of funnels, including those for digital products, courses, webinars, and even chatbots, and how these funnels help businesses scale by improving conversion rates.

How does Leandro use automation and AI in his marketing strategy?

Leandro combines both automation and artificial intelligence to enhance his marketing efforts. This includes using chatbots to assist in sales, as well as leveraging AI for content creation and customer engagement, making the process more efficient.

What kind of content is Leandro focusing on for his YouTube channel in the upcoming year?

Leandro plans to post long-form content on his YouTube channel twice a week. He will provide in-depth videos that focus on key aspects of digital marketing, aiming to offer more valuable and actionable insights for his audience.

What types of funnels does Leandro offer through 'Venda Todo Santo Dia'?

Through 'Venda Todo Santo Dia,' Leandro provides funnels for various digital products, including low-cost eBooks, online courses, mentorship programs, and subscription-based services with recurring payments. These funnels are designed to help users create and sell products effectively.

How does Leandro recommend marketers create digital products?

Leandro recommends that marketers create digital products that meet the needs of their audience. He mentions that they can start with affordable offerings like eBooks and scale up to more complex products like online courses or mentorship programs. His platform provides the necessary funnels to support this process.