Princess and Director - Film Pendek | P5 Kebekerjaan & Rekayasa Teknologi | SMKN 8 Jakarta

Summary

The script follows the interactions between a beauty brand, its director, and a brand ambassador. It highlights the promotion of a cosmetics line, with the ambassador endorsing products like long-lasting lipsticks via live streams. A conflict arises when a customer experiences adverse effects from a product, leading to a public relations crisis. The company addresses the issue, clarifies misunderstandings about counterfeit products, and invites the brand ambassador to a press conference. Throughout, the ambassador navigates her role, facing both promotional success and the challenges of being in the public eye.

Takeaways

• 😀 Fafa, the brand ambassador, promotes Zaira Beauty’s products, emphasizing their quality and durability on social media.
• 😀 A customer experiences a negative skin reaction after using a product from Zaira Beauty, leading to a public dispute.
• 😀 The customer claims that the product caused skin irritation, and she demands accountability from Zaira Beauty.
• 😀 Zaira Beauty clarifies that the customer did not purchase the product through official channels, implying it was counterfeit.
• 😀 The company announces plans to take legal action against unauthorized sellers distributing fake products under their brand name.
• 😀 Fafa, as a trusted influencer, faces backlash after promoting a product that allegedly caused harm, and she clarifies the situation online.
• 😀 Zaira Beauty holds a public conference to address the viral issue and restore trust in the brand.
• 😀 The company celebrates its collaboration with Fafa, highlighting her influence and credibility in the beauty industry.
• 😀 Zaira Beauty launches a new product line, including a long-lasting lipstick that is featured by Fafa in her live stream.
• 😀 Zaira Beauty’s marketing strategy revolves around collaborations with influencers like Fafa to enhance brand visibility and trust.
• 😀 The brand plans to expand by opening new physical stores, indicating its growth and commitment to reaching a larger audience.

Q & A

What is the main product being promoted in the script?

The main product being promoted is a line of cosmetics, particularly focusing on a lipstick range that is marketed as long-lasting and waterproof.

Who is the primary influencer mentioned in the script, and what role do they play in the promotion?

The primary influencer mentioned is Fafa, who plays the role of the brand ambassador for the cosmetics company. She actively promotes the products through live-streaming sessions and shares her positive experience with followers.

What issue did a customer raise regarding the company's products?

A customer raised concerns after using the company's products, claiming that it caused skin irritation and redness. The situation escalated, leading to the customer demanding accountability from the company.

How did the company respond to the customer's complaint?

The company responded by clarifying that the customer purchased the product through an unauthorized third-party vendor, not through the official store. They also issued a public clarification to address the allegations and planned legal action for defamation.

What legal steps did the company take in response to the defamation?

The company decided to take legal action against the spreading of false information, particularly because the product was purchased from an unofficial source. They also clarified that they do not have third-party resellers.

What specific feature of the new lipstick was highlighted in the script?

The new lipstick was highlighted for its long-lasting and waterproof qualities. During a live demonstration, the product's ability to stay intact even after drinking and eating was showcased.

What was the company's stance on the sale of counterfeit products?

The company stated that the customer had purchased counterfeit products from an unauthorized source, and clarified that the only legitimate channel for buying their products was through their official store, such as their Shopee account.

How did the live-stream session with Fafa contribute to the product's promotion?

Fafa's live-stream session contributed significantly to the promotion by demonstrating the product's features in real-time, including testing the lipstick's durability. She also encouraged viewers to purchase the product before it sold out.

What kind of controversy surrounded the company's product?

The controversy arose when a customer experienced a bad reaction to the product, which led to claims that the product contained harmful ingredients, such as mercury. The customer’s accusations went viral, leading to a media frenzy.

How did the company address the media coverage and public backlash?

The company organized a press conference to clarify the situation, stating that the negative reactions were due to the use of counterfeit products. They reassured the public that their official products were safe and had proper certification.