Simple Strategy That’s Making New Sellers Thousands! (Step-By-Step Tutorial)
Summary
TLDRThe video script details the success story of a candle shop on Etsy, which made $16,000 in profit in just six months by selling personalized candles. It emphasizes the importance of identifying in-demand products and creating unique, personalized designs to stand out. The script provides a step-by-step guide on how to find best-selling items, add value through personalization, and test different designs. It also discusses two methods for fulfilling personalized orders: manually or using a service like hello custom to automate the process. The tutorial encourages viewers to explore personalized print-on-demand products as a way to boost sales and stand out in the market.
Takeaways
- 📈 A candle shop sold over 5,000 items on Etsy in 6 months, generating roughly $120,000 in revenue and a profit of $7,100 after Etsy fees but before taxes.
- 🎨 Personalization is key: The most successful product was a personalized candle, highlighting the appeal of customizable gifts for special occasions.
- 🔍 Research is crucial: Identify in-demand products on Etsy by searching broad terms and sorting for best sellers to understand what customers are interested in purchasing.
- 🌟 Stand out with unique designs: Create unique and personalized designs for items that are already popular to capture the attention of potential buyers.
- 📊 Use tools like the Everb Chrome extension for product analytics to find successful items quickly and understand their sales and revenue.
- 📅 Be aware of niche calendars: Keep track of holidays, appreciation days, and seasons to design for high-demand niches at the right time.
- 👕 Choose the right garment color: The color of the item you're selling can add value and help your product stand out in a crowded market.
- ✨ Add value with personalization: Offering options like custom dates, names, or sayings can differentiate your product from others and increase its appeal.
- 🔄 Test different designs: The Pareto principle suggests that a small proportion of your listings will generate most of your sales, so it's important to test and iterate.
- 🛍️ Fulfillment options: For personalized items, you can either fulfill orders manually or use a service like Hello Custom to automate the process.
- ⚙️ Automating with Hello Custom: This service can streamline the personalization process, saving time and effort, especially when dealing with a high volume of custom orders.
Q & A
How many items has the candle shop sold on Etsy in their first 6 months of operation?
-The candle shop has sold over 5,000 items on Etsy in their first 6 months.
What is the average item price including shipping for the candle shop's products on Etsy?
-The average item price including shipping is $24.
How much profit would the candle shop make per candle using Printify, after Etsy fees?
-The candle shop would make $3.38 profit per candle after Etsy fees using Printify.
What is the total revenue and profit the store made in the first 6 months, after Etsy fees and before taxes?
-The store made roughly $120,000 in revenue and $7,100 in profit in their first 6 months, after Etsy fees and before taxes.
Which listing from the candle shop generated over half of the 5,000 sales?
-A personalized candle listing generated over half of the 5,000 sales.
Why do personalized items sell more on Etsy according to the video?
-Personalized items sell more on Etsy because people love to give personalized gifts, allowing them to put inside jokes, special dates, or names on the actual item, which helps stand out in search results.
How can you find in-demand products to create personalized designs for on Etsy?
-You can find in-demand products by searching broad terms on Etsy, sorting the search results to look at the best selling items, and using tools like the Everb Chrome extension to analyze listings and find high-selling niches.
What is the Pareto principle in the context of print on demand businesses?
-The Pareto principle in print on demand refers to the idea that 80% of sales are likely to come from only 20% of the listings.
What are the three most important things to do to create best selling listings on Etsy?
-The three most important things are: 1) Make sure there is demand for the product, 2) Add value to the designs, such as personalization, and 3) Test different designs and listings to find the best sellers.
How can the color of the garment itself add value to a product listing on Etsy?
-The color of the garment can add value by aligning with trends, seasonal colors, or awareness causes, such as using the color blue for Autism Awareness Month.
What are the two ways to list personalized items for sale on Etsy as mentioned in the video?
-The two ways are: 1) Manually fulfilling orders by creating a new design for each order and uploading it to Printify, and 2) Using a service like Hello Custom to automate the personalization process.
What is the benefit of using a service like Hello Custom for personalized listings?
-Hello Custom automates the personalization of names, dates, and addresses, saving time and effort, especially when dealing with a high volume of custom orders.
Outlines
📈 Success of a Candle Shop on Etsy
The script discusses the remarkable success of a candle shop that sold over 5,000 items on Etsy within six months of operation. The average price per item, inclusive of shipping, was $24, and by using Printify for printing and shipping, the shop made a profit of $3.38 per candle after Etsy fees. This resulted in roughly $120,000 in revenue and a net profit of $16,000 before taxes. The shop had over 400 listings, with more than half of the sales coming from a single personalized candle listing. The speaker emphasizes the importance of personalization in driving sales and standing out in search results.
🔍 Finding In-Demand Products for Personalization
The speaker outlines a strategy for identifying in-demand products suitable for personalization on Etsy. They suggest starting with broad searches and analyzing best-selling items to understand customer preferences. The use of the Everb Chrome extension is highlighted as a tool to expedite the process of finding high-selling items. The speaker also discusses the importance of personalization in increasing a product's appeal and the potential to capitalize on niche markets that lack personalized options.
🎨 Designing and Adding Value to Products
The script details the process of designing a product for the Autism Awareness niche, emphasizing the value of research in business decisions. The speaker shares insights on using monochromatic designs and the checkerboard pattern, which are currently trending on Etsy. They demonstrate creating a design using Canva, incorporating a retro font and a personalized element, such as a significant date. The importance of saving designs in a folder for easy updates is also mentioned.
🛍️ Listing Personalized Items on Etsy
Two methods for fulfilling personalized orders on Etsy are presented: a manual process and an automated process using Hello Custom. The manual process involves customizing the design after receiving an order and uploading it to Printify. Hello Custom, a subscription-based service, automates the personalization of names, dates, and addresses, which is particularly useful for managing a high volume of custom orders. The speaker provides a step-by-step guide on setting up and using Hello Custom, including connecting accounts and uploading designs in PDF format for customization.
🚀 Empowering Sellers to Try Personalization
The speaker encourages sellers to consider personalized products as a way to stand out and increase sales on Etsy. They highlight the potential of personalization to differentiate products in search results and the opportunity it presents for additional sales. The video concludes with a call to action, inviting viewers to express their interest in trying personalized listings in their own stores by commenting 'hello custom.'
Mindmap
Keywords
💡Etsy
💡Print on Demand
💡Personalization
💡Revenue
💡Profit
💡Listing
💡Demand
💡Design Software
💡Hello Custom
💡Monochromatic Design
💡Trademark
Highlights
A candle shop has sold over 5,000 items on Etsy in just six months, generating roughly $120,000 in revenue and $7,100 in profit after Etsy fees but before taxes.
The shop's most successful listing, a personalized candle, has accounted for over half of the total 5,000 sales, highlighting the appeal of personalized gifts.
Using a print-on-demand service like Printify can automate the printing and shipping process, increasing profit margins per item.
The importance of demand analysis before creating designs is emphasized; without demand, even the best designs won't sell.
The video demonstrates how to find in-demand products on Etsy by using broad search terms and filtering for best-selling items.
The use of the Everb Chrome extension for faster analysis of product analytics on Etsy is introduced as a timesaving hack.
The strategy of personalizing designs to stand out in search results and increase sales is discussed.
The Pareto principle is mentioned, suggesting that a small percentage of listings (20%) will generate the majority (80%) of sales.
The process of manually fulfilling personalized orders on Etsy is outlined, including creating a new design for each order.
An alternative automated fulfillment method using the website Hello Custom is presented, which can streamline the personalization process.
The cost-effectiveness of Hello Custom is discussed, noting that it pays for itself with consistent custom orders.
The video provides a step-by-step guide on how to use Hello Custom, including connecting Etsy and Printify accounts.
The importance of testing different designs and niches is emphasized, as finding a successful niche can significantly ease the sales process.
Research is key to making informed business decisions, and the video offers tips on how to conduct effective market research.
The use of monochromatic designs and checkerboard patterns, which are currently trending on Etsy, is suggested for creating appealing products.
The video concludes with a call to action, encouraging viewers to try personalized listings and share their excitement in the comments.
Transcripts
in just 6 months of being open for
business this candle shop has sold over
5,000 items on Etsy their average item
price including shipping is $24 and if
we used my favorite print on demand
company printify to automatically print
and ship these candles for ourselves we
would have made
$3.38 profit per candle after Etsy fees
which means that they've sold roughly
$120,000 in revenue and made $7,100 $16
in profit in their very first 6 months
of being open and that's after Etsy fees
but before taxes this store has a little
bit over 400 listings but over half of
those 5,000 sales actually came from
only one listing and that's this
personalized candle I'm using my everb
Chrome extension to analyze the listing
we can see that they've sold this candle
over 2500 times in the five months that
it's been listed which means they've
made about7
$50 per month in profit off of this one
item now why is this one listing getting
so many more sales than the other 400
listings that they have now I think the
reason is because you can personalize it
people love to give personalized gifts
that they can put an inside joke on a
special date like a birthday or a
wedding or even someone's name on the
actual item this is a super simple way
to stand out in the search results and
get more sales especially if you're the
first one to offer a personal personized
version of that design I won't be
actually showing the name of that shop
or that listing in this video because I
don't want thousands of people to All
Copy the exact same listing but in this
video I'll walk you through how to find
in- demand products to create
personalized designs for how to create
personalized designs and then how to
fulfill them even automatically to make
your life so much easier here are the
three most important things that you
need to do to create best selling
listings just like the one I showed at
the very beginning of this video and the
first one is actually the most important
if you get this piece of it wrong then
nothing else you do will matter number
one make sure there is demand for the
product if no one is searching for that
item on Etsy then no one is going to buy
it the best part about selling on Etsy
is that millions of Shoppers shop on
Etsy every year organically so what you
need to do is figure out what they're
already coming to the platform searching
for and buying and then create a amazing
Unique Designs For What those customers
already want again bonus points if it's
personalizable and Bam you could have
your very own bestselling item I start
by finding items that are in demand on
Etsy by searching something really Broad
and simple like gift for her shirt
sweatshirt or candle then you want to
sort the search results to look at the
best selling items on the platform to do
that you can come to the all filters
button then I like to click physical
items only and then then select star
seller now this is a hack to be able to
see the best selling items so click show
results and then up in the URL instead
of the word star you want to delete that
and write the word best now you'll see
all of the best selling items that come
up in this search result so you can look
through these results manually until you
find something that is interesting to
you a niche that maybe you haven't seen
before or that you might like to make
designs for so then you can also search
on everb Chrome extension to make this a
little faster as well and I do have a
free trial for them down in the
description so it's a built-in Chrome
extension and you just open it up here
and click product analytics what's
really great about this is you can look
through the 69 results on this page or
we can click search entire database and
here we can look a lot more quickly to
find really great bestselling items you
can search by which items are getting
the most monthly sales you could search
by which ones are getting the most
monthly Revenue which ones have the most
total sales or even the newest listings
that are the most successful so you can
use this in a lot of really great ways
and see how much money they're actually
making on average for those listings
once you find a niche that you want to
design for you want to go search for
that specific Niche instead for today's
example let's say you were looking
through the search results for shirts
and you found a bestselling Autism
Awareness Month shirt now by the time
you see this video it's like likely too
late to design for this Niche because
autism awareness month is in April but
keep this in mind for other types of
awareness days and months that come up
in the future and I do actually have a
print on demand Niche calendar down
below that tells you what holidays
appreciation days and seasons are coming
up three months in advance that you
should be designing for so don't all go
make designs for this Niche use this as
a framework to find niches that are in
really high demand that don't have a lot
of personalized options in them to
design for because that's the real sweet
spot for using this method so I sorted
the search results for Autism Awareness
shirt and this pulls up 178 results for
best sellers within this Niche so there
are just pages and pages of bestselling
items for the Autism Awareness Niche and
when I looked through this one for an
example there really is only a couple
that offer any kind of personalization
so this would be a perfect example of a
niche that's in high demand that you can
add value by adding personalization
since there's not a lot of options for
it just yet that brings us to the second
most important thing you need to do
which is number two you need to add
value if you just make a design that
looks basically just like someone else's
but a little bit different then it
doesn't give anyone a reason to buy
yours instead that's why again finding
niches that don't offer personalization
and then adding a personalization option
to them can be a great way especially
for new sellers that don't have a lot of
sales to get get some sales then they're
not comparing you to someone else you
have your own unique option that only
you are offering some really good
examples of ways to add value with
personalization is adding a special date
like the year a birth date or a wedding
date you can even get a little bit more
complex by offering custom faces custom
photos or custom sayings on the actual
shirt itself now that's a much more
manual process that can't be automated
by any softwares or anything so just
know that going in that brings us to
number three which is test test test
there's something called the Paro
principle which states that 80% of
outcomes will only come from 20% of
outputs so for us in print on demand
that means that 80% of our sales are
likely to come from only 20% of our
listings take our example store in
today's video they have 400 listings and
one of those listings is making them
half of their overall sales the rest of
their sales are really split up between
another 10 or 20 listings so just keep
in mind that you're going to have to
test and try different things and you
might even have to create 400 of your
own listings before you find your very
bestselling item like this store did
print on demand is simple but I wouldn't
say that it's easy it takes a lot of
time research and patience but once you
find a niche that you can get sales in
it gets a lot easier because then you're
not constantly trying to find new niches
you get to just double down on what's
working and create more versions of that
same design and add that same design
style to other niches so now that you
understand how to make sure that there
is demand for a product how to add value
to the designs and how important testing
and creating different designs is let's
go ahead and create our own custom
product for our example the Autism
Awareness Niche I teach here on my
channel and in my coaching program that
I've linked down below that it's really
important to make every decision for
your business based on Research so after
doing some research on this Niche I saw
that there was a lot of we wear blue in
April because of Autism Awareness
month's color is blue and so I decided
that I'll be designing for my main
thumbnail item for a blue sweatshirt
because a lot of people have blue in
their designs but aren't actually
selling blue items so I thought that
could be a great way that I could stand
out so don't forget that the actual
color of the Garment that you're selling
can actually add a lot of value as well
I've also been seeing a lot of
monochromatic designs selling really
well this year so This research is
something that I've done in advance
while just paying attention to what
different best selling items on Etsy are
doing and what they have in common so
monochromatic means like blue on blue
pink on pink or brown on Sand that kind
of aesthetic is selling really well this
year so that's what I'll be using to
create my design and then lastly one
element that I've seen in a lot of
bestsellers last year and this year is
checkerboard so so going into making a
design I've already got a couple key
elements of what I want to combine to
make my bestselling version of this item
and make it personalizable my design
software of choice is canva and I do
have a 30-day free trial for you down
below if you haven't tried canva before
so to create a design you just click
create a design and I like to make my
designs a custom size of 4500 by 5400
for my sweatshirts so my design that I
decided to create is going to be autism
Mama since that's a really popular
design that I saw in Etsy but always
make sure to be checking your trademarks
and I will link my trademark checking
video down in the description so that
can be a big thing that catches new
sellers is accidentally selling
trademarked words on items so watch out
for that so to start designing in canva
I like to just push the letter t on my
keyboard and it brings up a text box so
we'll start with autism
mama and I'm going to make this a little
bit
bigger and I like to make sure that my
words aren't this far apart you want to
use your spacing button and I'm going to
make my words a little bit closer here
and font wise I think I'm going to use a
more retro font since that is one that's
pretty popular in the last year or two
as well is more retro designs and retro
fonts um and my favorite if you follow
me on this channel you you probably
already know is the peace and love font
from creative fabria and I do have a
free trial for them down below but you
can get a lot of great retro fonts right
on canva as well you don't have to get a
subscription to somewhere else um and I
like to with my retro fonts make them
uppercase I just think it has a better
Vibe or better look um and you know I
actually think I would rather Mama be
the exact same length in WID you know in
the size this way of the autism so I'm
going to make this in a separate text
box instead uh so I'll add that down
here and I'll just drag this to be the
same size as the autism I think that is
a little bit better of a look give it a
little nice space there I think that
looks nice um and I said I wanted to
bring in the checkerboard element so you
can come into elements and if you just
type in checkerboard you can find a lot
of great checkerboard options um I've
used this one right here in the past
because it's really simple and easy to
use uh but it's not quite right cuz it
kind of ends off on this little piece so
anytime I use this element here on canva
I duplicate it and then I flip that
around and then you just have to line it
up so that way it fits perfect and then
now you can um highlight both of them
and group it together and now we can
make this the same length as autism mama
and I'll put one on top as well so this
is kind of just like a really simple
layout that's already proven you'll see
similar layouts to this all over Etsy
but I didn't see any for the autism
Niche so that's why I thought this could
be a good thing to include because I'm
doing something that is a proven design
style but not in the niche I'm designing
for so you're kind of taking successful
elements from different things you've
seen and combining them together this
might sound really complicated in the
beginning but I promise it gets easier
just make sure you're doing a lot of
research and paying attention to what's
working for other people and eventually
you'll start to just see these things
really easily now color-wise like I said
I wanted to do something monochromatic
so I'm going to choose this nice dark
blue color and go through and change all
of my elements to this dark blue cuz I
think this would go really well on a
light blue sweatshirt so then lastly I
want to add my personalized element to
it so I'm going to actually go pretty
simple and I'm just going to add the
custom date that this person became a
mom so I'm going to say
EST um we'll just say 2018 for our
example but I don't think I want to do
the exact same font that I used here in
this design I'm going to change this to
a cursive
font um I like this beautiful wild
flowers script but you can use any that
you like um and you don't want to do
capitals with cursive so putting that
below and making sure it's centered and
there we have a super simple
monochromatic
personalized autism design and I'll show
you what it looks like on this light
blue mockup of a Gilden 18,000
sweatshirt and I think it looks actually
really cute and I will link a video
right down below if you don't know how
to put your design behind say a sleeve
or a necklace I'll link that down in the
description so you can do that in your
designs if your mockups kind of overlap
things like mine does now the last thing
you need to do in canva is actually save
this design in a folder because with
Custom Designs you're going to have to
come back to this design later and
update the year for the custom year that
your customer wants and so to do that
really quick and easily you can just
come up to file you can come to save to
folder and here you can save to a folder
you create maybe this is just Custom
Designs maybe you make folders for the
different types of custom designs by
creating new or you can select one that
you already have and select save now
it's time to list your personalized
items for sale on Etsy and there's two
ways to do this depending on how you
decide to fulfill those personalized
orders option one is a manual process
where every time you get an order you go
create the new design upload it to
printify option number two is using a
website called hello custom that
automates that entire process for you
and I'll show you both of those options
right now before we jump into how to
fulfill these this is going to be a
little bit more specific and in depth if
you haven't started your print on demand
store and you're not sure what I'm
talking about with how to list items for
sale then I will link my free print on
demand mini course down in the
description that will help you set up
your Etsy account set up your print ofi
account get it connected and list your
very first item for sale so feel free to
go watch that first if this is not up to
speed with where you are on your journey
so that brings us to option number one
manually fulfilling it this is going to
look like you custom listing your items
for sale on Etsy instead of publishing
it to printify and then to Etsy like we
normally do and this is because you
don't have the custom design just yet
you don't know what year each customer
is going to want and so you're not going
to upload that custom design with the
year 2018 on it to printify just yet
you'll do that after you get an order so
on Etsy you'll click create a new
listing you'll go through and you'll
have to manually fill out the pieces
about what size that you want what
colors you're going to offer and your
pricing instead of doing that on print
ify like we normally would the only
thing you do different from a normal
printify listing is you click to offer
personalization you'll say something in
that box like please add your custom
name date or address in this box here
that way the customer has a place to
tell you what they want the custom item
to say then when you actually get an
order for your personalized item this
order instead of in your orders tab on
printify is actually going to show up in
your other orders Tab and every time you
get a c custom order for a product
you'll go to canva You'll customize that
design hopefully you put it in a folder
again so it's easier to find later on
you'll save that design and then you'll
upload it to printify to connect it to
that custom order in the other orders
tab now this process doesn't take a ton
of time but if you sell a lot of
personalized items and you get to the
point where you're getting 50 custom
orders every single day then this can
start to be really time consuming and
that's when option number two which is
using hello custom to automate your
personalized listings really comes in
handy so hello custom can automate the
personalization of names dates and
addresses so if you want to do more
custom things like photos and faces and
custom sayings Al together then you'll
have to do it the manual way like I just
showed you in option number one now
hello custom costs $29 per month and 29
per design they create for you so as
soon as you're getting 5 to 10 custom
orders every single month this will
completely pay for itself and make it a
lot easier especially if you don't have
the time again to fulfill all those
custom items but it is just an option
you can always do it the manual way if
you want but let's hop into a full
tutorial on how to use hello custom if
you decide that's a good option for you
now or down the road but use that link
down in the description to save
$29 if you decide to check out hello
custom so this process is super simple
you get a 14-day free trial you'll sign
in you'll connect your Etsy account
you'll connect your print ofi account
and then as easy as that you're ready to
get going so to upload your products to
hello custom to have them automatically
fulfill your custom orders when they
come in you'll upload your design with
the fake name date year or address to
printify actually like you normally
would list products so add that design
to printify and upload it to Etsy then
you will go back back to canva and
actually save the design that you
created as a PDF print instead of a PNG
file this is how they're able to go in
and actually edit the words for you so
you'll go to their homepage and click
add new and click the PDF option and add
your PDF into there so from here you'll
tag the word that you actually want them
to change and you'll have to tell them
what it is is it a name a date an
address and so on now they don't have
every font that can has and so I suggest
that for the part that's going to be
personalized you either go check out
hello custom with a design one time and
see what fonts they have and then go
back and use those ones in your canva
designs that you know hello custom
already has uploaded or if you have
fonts that you've downloaded from a
website like creative Fabrica like I do
then you can upload that font to canva
and you can upload that exact same font
to hello custom that way they can use it
to change around around the numbers and
the words lastly you'll connect that
design to the item that you already
uploaded to printify and then you're all
set and when you get custom orders for
things that are connected to hello
custom it's good to know that they'll
actually automatically cancel the order
in printify once it comes in that way it
doesn't ever automatically get sent to
your customer with that wrong date or
name on the item so don't be alarmed if
you see that they've cancelled your
order you'll have to go in hello custom
once a day and approve those customade
orders and you can edit them if there is
anything wrong that needs to be adjusted
once you approve that order it'll go
into production with whatever settings
you have on printify to send your orders
to production daily so if you have it
set up to automatically go through at
10:00 a.m. then that hello custom order
will go through at 10: a.m. the next day
now a lot of people historically have
kind of shied away from doing
personalized products but I hope that
this video will Empower you to give it a
try because it really can be such a
great opportunity to stand out in the
search results and get those extra sales
and if you're excited to try
personalized listings in your very own
store then please type hello custom down
in the comments so I know who watched
this video all the way until the end and
who's excited to try personalization I
hope that you got tons of value from
this video and please take a moment to
like this video And subscribe if you did
because that really does help me and my
channel and as always I appreciate you
all watching all the way until the end
and I'll see you in the the next one
[Music]
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