Google Dynamic Search Ads: Everything You Need to Know
Summary
TLDRThe video script provides a comprehensive guide on Dynamic Search Ads, explaining what they are and how they work. The host emphasizes the time-saving benefits of these ads, which allow Google to automatically generate ads based on the content of your website. This is particularly useful for casting a wide net and capturing a broad range of search terms that might not be covered in a standard search campaign. The script outlines the process of setting up Dynamic Search Ads, including how to target specific web pages or categories, and how to use rules to refine targeting. It also discusses the importance of adding negative keywords and creating negative dynamic ad targets to prevent ads from appearing for irrelevant search terms or pages. A unique strategy shared is using Dynamic Search Ads in conjunction with remarketing to target visitors who have already been to the website, offering a laser-focused approach to reach potential customers who are likely interested in the products or services offered.
Takeaways
- 🔍 **Dynamic Search Ads Overview**: Dynamic search ads allow Google to crawl your website and automatically generate ads based on the content found on your pages.
- 🕸️ **Setup Process**: To set up dynamic search ads, you need to enable Google to crawl your site and create ad groups with targeting options that fit the theme of your campaign.
- 🚀 **Time-Saving**: Dynamic search ads save time by automatically creating ad groups and keywords, acting as a keyword harvesting tool for broader coverage.
- 📈 **Complement to Standard Ads**: They are not a replacement for standard search ads but work alongside them to achieve wider coverage more quickly and efficiently.
- 📝 **Ad Creation Limitations**: With dynamic search ads, you can't create custom headlines or URLs; Google generates these based on your website content and the search query.
- 🔗 **URL-Based Targeting**: Preferably use specific web page targeting with rules like 'URL contains' for more control over which pages trigger your ads.
- 🔑 **Negative Keywords**: Utilize negative keywords to prevent your ads from showing for unwanted search terms, including brand terms and competitor names.
- 🚫 **Excluding Pages**: Use negative dynamic ad targets to prevent Google from crawling and showing ads for specific pages on your website that are not relevant to your ad campaigns.
- 🛍️ **Remarketing Integration**: A campaign hack involves targeting all web pages but narrowing the audience to those who have visited your website in the last 30 days, creating a remarketing-like search strategy.
- 📊 **Reporting and Insights**: Monitor your dynamic search ad performance through the insights and reports tab, where you can view search terms, ad headlines, and landing pages.
- ✅ **Optimization Tips**: Regularly review and optimize your dynamic search ad campaigns by adding negative keywords and adjusting targets to improve ad performance and return on investment.
Q & A
What are Dynamic Search Ads?
-Dynamic Search Ads are a feature that allows Google to crawl your website and automatically create ads based on the contextual information found on your web pages. This means that instead of manually creating keywords and ad groups, Google will automatically target relevant search terms that match the content of your web pages.
Why would someone use Dynamic Search Ads?
-Dynamic Search Ads are beneficial for saving time and effort in creating a large number of keywords and ad groups. They can quickly provide broad coverage for search terms, act as a keyword harvesting tool, and help fill gaps in keyword selection that might be missing from standard search ad campaigns.
How can I set up Dynamic Search Ads to target specific web pages?
-You can set up Dynamic Search Ads to target specific web pages by creating URL-based targeting rules. You can either use exact URLs or create rules that target web pages containing certain keywords or phrases in their URLs.
What is the difference between running Dynamic Search Ads as a separate campaign and as an ad group within a standard search campaign?
-Running Dynamic Search Ads as a separate campaign allows for a standalone focus on dynamic ads, while adding them as an ad group within a standard search campaign consolidates different types of ads together. The choice depends on the advertiser's preference for organization and management of their ad strategy.
How do I prevent Dynamic Search Ads from showing on pages I don't want Google to crawl?
-You can prevent Dynamic Search Ads from showing on certain pages by using negative Dynamic ad targets. This allows you to specify URLs or page content that you do not want Google to crawl or target with your ads.
How can I control the landing pages for Dynamic Search Ads?
-When using URL-based rules for targeting, you have better control over the landing pages. Google will typically direct users to the landing page that matches the URL or content you're targeting. However, if you're using category targeting, Google will choose what it considers the best landing page from within that category.
What kind of ad creation is possible with Dynamic Search Ads?
-Ad creation with Dynamic Search Ads is limited. You cannot create custom headlines or choose display URLs; Google dynamically generates these based on your website content and the search query. However, you can create descriptions for your ads.
How can I see what search terms my Dynamic Search Ads are showing for?
-You can view the search terms your Dynamic Search Ads are showing for by going to the 'Search terms' section in your insights and reports tab. This allows you to see which search queries triggered your ads.
What is a secret campaign type that combines Dynamic Search Ads with remarketing?
-A secret campaign type that combines Dynamic Search Ads with remarketing involves setting up a campaign with all web pages targeting and narrowing the audience to those who have visited your website within a specific timeframe, such as the last 30 days. This allows you to laser target a remarketing group with broad search traffic relevant to your website's content.
How do I add negative keywords to a Dynamic Search Ad campaign?
-To add negative keywords to a Dynamic Search Ad campaign, you would go into the keywords section of your campaign or ad group and add the terms you do not want to trigger your ads. This is especially important for brand terms and competitor names to maintain control over your ad messaging.
Why is it important to review the search terms that Dynamic Search Ads are showing for?
-Reviewing the search terms is important to ensure that your Dynamic Search Ads are showing for relevant queries and not wasting budget on irrelevant traffic. It also helps in identifying potential new keywords to add to your campaigns and in monitoring the performance of your ads.
Outlines
📈 Introduction to Dynamic Search Ads
The video begins with an introduction to dynamic search ads, explaining that they allow Google to crawl a website and automatically generate ads based on the content found on the site's pages. The speaker emphasizes the time-saving aspect of dynamic search ads, as they can quickly cover a broad range of search terms that a business might not already be targeting with standard search ads. They also mention that dynamic search ads serve as a useful tool for keyword harvesting, filling gaps in a company's existing keyword strategy.
🛠️ Setting Up Dynamic Search Ads
The speaker demonstrates how to set up a dynamic search ad campaign, discussing the option to create a new campaign or add a dynamic search ad group within an existing standard search campaign. They express a preference for consolidation, integrating dynamic search ads as an ad group within a standard campaign. The paragraph also covers various targeting options available for dynamic search ads, with a focus on using specific web pages for more precise targeting.
🚫 Controlling Ad Content and Landing Pages
This section details the limitations in ad creation for dynamic search ads, as advertisers cannot control the dynamically generated headlines, display URLs, or final URLs. However, the speaker explains how to create ad descriptions and how Google uses website content and search phrases to generate ad copy. They also discuss how to monitor and analyze search terms that dynamic search ads are triggered by, and how to use negative keywords to prevent ads from showing for unwanted terms.
🛡️ Preventing Unwanted Ads and Targeting Issues
The speaker addresses how to avoid dynamic search ads from showing for irrelevant pages or search terms. They explain the use of negative dynamic ad targets to prevent Google from crawling certain pages and to avoid displaying ads for specific content. The paragraph also touches on the potential for dynamic search ads to inadvertently use competitor names in headlines and how to prevent this by adding competitor names as negative keywords.
📘 Managing Dynamic Search Ad Campaigns
The paragraph discusses strategies for managing dynamic search ad campaigns effectively. It covers how to add negative pages to prevent Google from crawling irrelevant content and how to use the 'all web pages' targeting option in a campaign. The speaker also introduces a hack for using dynamic search ads in conjunction with remarketing, targeting users who have visited the website within the last 30 days, allowing for a more focused approach to remarketing through search ads.
🎯 Advanced Targeting with Dynamic Search Ads
The final paragraph provides a summary of dynamic search ads and their strategic use in remarketing. It emphasizes the importance of adding negative keywords and dynamic ad targets when using broad targeting methods, such as 'all web pages.' The speaker also highlights the effectiveness of this approach in targeting users who have shown interest in the website's offerings, thereby increasing the likelihood of generating revenue from relevant traffic.
Mindmap
Keywords
💡Dynamic search ads
💡Google crawling
💡Ad groups
💡Keyword harvesting
💡Negative keywords
💡Remarketing
💡URL-based targeting
💡All web pages targeting
💡Ad creation limitations
💡Campaign consolidation
💡Search term insights
Highlights
Dynamic search ads allow Google to crawl your website and automatically create ads based on the contextual data found on your pages.
These ads can target keywords that you may not already be advertising, providing broader coverage for your search campaigns.
Dynamic search ads save time by automatically generating ad content, acting as a useful keyword harvesting tool.
It's recommended to run dynamic search ads alongside standard search ads to fill gaps in keyword coverage.
The presenter prefers to consolidate dynamic search ads within a standard search campaign rather than creating separate campaigns.
Specific web page targeting is favored over categories for more precise control over which pages trigger dynamic search ads.
URL contains rules can be used to target specific brands or product types within a dynamic search ad campaign.
Ad creation with dynamic search ads is limited; Google generates headlines, display URLs, and final URLs based on website content and search queries.
You can view which search terms triggered your dynamic search ads and the ad copy Google created for them in the insights and reports tab.
Negative keywords can be added to prevent ads from showing for unwanted search terms, including brand terms and competitor names.
To prevent certain pages from being targeted, use negative dynamic ad targets to tell Google not to crawl specific pages.
An effective hack is to use all web pages targeting for remarketing audiences, allowing you to reach people who have visited your site with highly relevant ads.
When using all web pages targeting, ensure to add negative keywords and dynamic ad targets to maintain control over the ad content.
Dynamic search ads can be a powerful tool for keyword research and expanding your search campaign's reach without extensive manual effort.
The presenter shares a step-by-step process for setting up and optimizing dynamic search ads within an existing search campaign structure.
For accounts with a broad range of products, dynamic search ads can be particularly effective at capturing long-tail keyword traffic.
The video provides a detailed explanation of how to avoid common pitfalls associated with dynamic search ads, such as unwanted keyword targeting and irrelevant page content.
Transcripts
hey this is awesome from grow my ads and
in today's video I'm going to give you
everything you need to know about
Dynamic search ads what they are how to
set them up my favorite way of setting
them up how to make sure you're not
showing any Dynamic search ads on pages
that you wouldn't want Google to be
crawling on your website as well as a
secret campaign type that I love which
uses Dynamic search ads as well as
remarketing so let's go ahead and dive
in
[Music]
okay so first what the heck are Dynamic
search ads here's a full support page on
Google on Dynamic search ads basically
and I'll have this in the description
basically what it is is you're allowing
Google to crawl your website and I will
show you how to do that correctly when
you set this up and it's going to fire
ads for the
contextual data that is on your pages so
let's say you have a page about golf
clubs
and you want to have coverage of
keywords that maybe you're not already
targeting in your regular search
campaigns what a dynamic search ad would
do would crawl the contextual
information on your golf club pages and
it's going to fire ads for people who
are searching for things that you
actually have on your website that you
might not have in your standard search
ads so why would you want to use Dynamic
search ads if you can just create
regular search ad campaigns well several
reasons Google has their own benefits
here my favorite reasons are number one
it saves time so instead of needing to
manually create a bunch of different
keywords and AD groups within campaign
Dynamic search ads are a great way to
get like large coverage to me it's like
casting a wide
net and be able to hit a bunch of Search
terms quickly using the technology that
you get within Dynamic search ads it's a
great keyword harvesting tool as I
mentioned casting a wide net it does
keyword research for you to an extent
now that doesn't mean you should not be
doing keyword research before setting it
up I believe you should have
very
soundbuilt standard search ad campaigns
d DC search ads live within them as a
harvesting tool that's how I use it and
I'll share you an example of that in an
account here in a minute but that what
it does is it helps fill the gap of any
keywords that you might not already have
inside of your account so going back to
the golf club example maybe you're
already targeting a bunch of different
Golf Club keywords but Dynamic search
ads would be there to actually pick up
even further Search terms that people
are searching that you now would have
data on and potentially be able to add
those back in as keywords so that's what
I mean as it fills the gaps of the
keyword selection you might be missing
in your standard search ads already
and it's doing that by harvesting by
casting this wide net um and you're
getting a lot of different uh coverage
from there so it does not replace
standard search ads it is a tool that
lives alongside standard search ads that
helps you get wider coverage quicker and
easier so let's dive in I'm going show
you how to actually build one okay so
I'm in an actual account one thing you
can build a dynamic search ad campaign
only I see that strategy deployed a lot
of times or you can add a dynamic search
ad ad group within a standard search ad
campaign so what do I prefer doing I
prefer consolidation
so
I like running Dynamic search ads as an
ad group that fits the theme of the
current campaign that I have so in this
account example I have a sectional sofa
campaign that I'm going to be
building a dynamic search ad ad group
inside I am doing that inside of that
currently built
standard search campaign so I've got ad
groups in there with keywords and it's
built like a standard search campaign
the dynamic search ad is just going to
be an ad group that lives alongside all
of that now I could build that
separately in a campaign if I wanted
to to me you don't it's unnecessary now
I am going to show you later in this
video one of my favorite little hacks
that is a separate Dynamic search ad
campaign but for now
I prefer consolidation so if you're
going to do Dynamic search ads and
you're going to build them in the way
I'm going to show you you just usually
you're going to build them alongside or
inside of your current search campaign
so let's go ahead and do that now so I'm
inside of this sectionals campaign and I
have regular Bill ad groups now I'm
going to be building a dynamic search ad
group so I'm going to go to this ad
group the blue little icon to to create
a new ad group so first it's going to
say Ad group group type and you have
standard and what I'm going to do is now
switch this over to Dynamic so I'm
changing the ad group type that changes
then all of the settings that you get
through the buildout okay so you've got
a lot of different targeting options now
which ones do you use so I'm going to
share my favorites you can use all of
them if you want but I'm just going to
give you what I prefer doing so you have
this categories recommended from your
website so these are Dynamic Target
categories that Google has already sort
of lumped together based off of their
crawl of your website and the data that
they have this is pretty wide coverage
and can be useful I don't like using it
so I could do you see this sectional
they have like a sectional category I
could just you target this sexual
sectional category and just rely on
pretty much all the dynamic Page
information Google has and that they
lumped into sectionals however I like
using specific web pages so here you can
create a new rule to Target specific web
pages so you can use exact URLs or you
can actually create rules to Target
specific web pages for example let's say
you're Best Buy and you sell TVs well
you sell a lot of different brands of
TVs right you have Samsung LG Sony Vizio
TCL Roku Etc right well let's say you
want to just Target in your Dynamic
search ads you don't want to show for
all of the brands you're just trying to
Target Samsung TVs how would you do that
well you would
create a URL
contains and then you would have Samsung
now this is if your Best Buy or you know
you do this for LG or Sony so let's say
we put Sony in here same with any other
one of their so let's do like major
appliances same with refrigerators if
you wanted to just go after well we'll
do we'll do
laundry we'll do washer and
dryers and here we've got
the different brands that they have so
let's say it's just may tag right well
every May tag product page is going to
have may tag in the
URL right there so here I would just say
URL
contains make tag and this would now
only be crawling the data contextual
information here on my May tag
pages that then should only be showing
Search terms and ads Dynamic search ads
for May tag related keywords so I like
using the rule-based URLs again you can
do exact URLs too so if you have like an
exact URL you want to Target let's say
you exactly want to Target this product
URL you could go ahead and and add the
exact URL I prefer using URL contains
you you can also do page content
contains you could do page title
contains and then again the the URL
there's also the category so you could
select category this is basically going
back up to this though so you don't
really need to do that when you do the
specific web pages then you also have
all web pages so all web pages literally
is targeting all web pages now this is
as broad as dynamic search ad targeting
gets I there is a reason to use the all
web pages I will show you a little hack
again at the end of this video on when
to to actually use this all all web page
coverage so for now I'm actually
creating and this is what I'm doing
sectionals and then I'm just doing I'm
I'm tagging this DSA so I know this is a
dynamic search ad campaign and then I'm
actually going to do URL
based and this is for a company called
home
reserve and it's this familyfriendly URL
that I want to have cover John so I am
just going to do boom contains
familyfriendly you add and save and
continue
now ad creation
is very limited with Dynamic search ads
so you cannot create headlines that will
be dynamically generated you cannot
create the display URL that gets
dynamically generated and then the final
URL is dynamically generated as well so
you're really leaning into Google and
the information they have in order to
create these ads what you're able to do
though is create descriptions so these
headlines Google ads will generate that
from the content on your website and the
search phrase that caused your ad to
show same with the display
URL and the final URL they will find the
best landing page for your ad in most
cases when you're using URLs so if
you're using the exact URL or in my case
I'm using
familyfriendly URL here as a rulebase
targeting it is going to send traffic
here however if I were to use the
category targeting so sectionals
categories that it's going to basically
send traffic to what it feels is the
best landing page that it has lumped
inside of the sectional categories if
that makes sense but if you're using URL
based rules for the targeting which is
what I prefer you get better control of
the landing pages most of the time it's
actually sending it to the landing page
that you're targeting exactly or using
for your Ur rule URL rule targeting like
I am for family friendly in this example
okay so let me create this ad real quick
and then I will show you kind of what
that looks like okay so I I've created a
quick ad I'm not going to go too crazy
with the ad creation process for this
what I really want to do is just show
you what this is going to look like
inside of here so there are no keywords
right this is a dynamic add Target so
there's no keywords you have basically
just your what what your Dynamic ad
Target is so again this is URL contain s
family friendly then ads you're going to
have right
here and again you got the description
line one and description line two so not
much to the ad
creation Now what happens when you start
running these Dynamic search ads how do
you actually see what Search terms
they're showing for well let me show you
okay so this is a old Dynamic search ad
group that was running and and for the
purpose here so this campaign's paused
this was an actual full Dynamic search
ad campaign test a while ago but you see
your Dynamic ad targets so these were
URL based targeting however how do you
know like what the Search terms were
well you go into your insights and
reports Tab and you just hit Search
terms so it's very similar to like
keywords where you you see your keywords
and then you're able to see what Search
terms actually fired for that so here we
can actually see what what we were
showing our ads for now you can take
this even a step further with Dynamic
search ads so if I go back
to the dynamic ad Target and I click on
that I can actually now hit Search terms
that fired for that exact dynamic ad
Target what it's also going to do though
is show me the headlines that Google
created so this is great because you're
able to actually see then what kind of
AD copy Google's creating and in some
cases you may have an issue with it now
in this one wasn't too bad it was just
sectional shopping home Reserve
adaptable Furniture not what we ideally
would want but it's not terrible again
for the purpose of running Dynamic
search Adge which is for the most part
the ease of it and then the keyword
harvesting that you're able to do so
this was okay now how do you prevent
Google showing ads for keywords you
don't want to show for I'm going to show
you how to negate that so you would go
into your keywords and you would
actually be able to add negative
keywords so I have a full video on
negative keywords I will have that on or
in the description
below but for the purpose of dynamic
search ads a lot of times what you don't
want to show for are going to be your
brand terms that should be inside of of
a brand campaign so in this example we
have home Reserve negated because we
don't want home Reserve ads showing in
our Dynamic search ad campaign we want
to control that traffic and we want to
control the messaging 100% so no brand
traffic is running or did run inside of
this Dynamic search ad campaign the
other thing a lot of times some
competitor ads I don't know if you if
you've ever done a search and you'll do
a search for a company and you'll see a
competitor use that company's name in
the ad a lot of times that is not a
malicious onp purpose act that that
other company's doing a lot of times
it's actually a dynamic search ad that
was
pulling the competitor search term and
Google is actually autoc creating that
as a a dynamic headline and putting that
competitor name in there so if if if you
ever typed in Nike and you see Adidas
have Nike in the headline a lot of times
it wasn't them actually creating an ad
for Nike on purpose cuz that's not
allowed it was actually the dynamic
search ad piece doing it so it does
cause a lot of issues so we have had
clients where that was happening they
reach out to us cuz the competitor was
upset and they saw the ad and they
thought they were acting malicious and
targeting them and putting their name in
there and trying to click you know bait
people wasn't the case and it does cause
confusion since a lot of people aren't
going to understand what dynamic search
ad targeting is and how it works so to
prevent that a lot of times we'll also
just add competitor names in our Dynamic
search ad campaign so none of that
potentially happens also what happens if
you don't want certain pages being
targeted so if you're using like a
category based targeting or even all web
pages how do you prevent certain web
pages from being targeted and I'll show
you what happened so like in this
campaign we were targeting landing pages
from standard dat groups and all web
pages so this was a very very broad
Target however if I went into the the
Search terms well actually sorry if I go
into the landing pages we were
finding blogs and then also so it
actually would contain landing page
contains
post we were finding blog posts that
Google was crawling and showing ads for
it now why is that an issue well let me
share with you why that's an issue first
I don't really want to send traffic to
this specific blog post let's see if
this one still exists so that page
doesn't exist anymore it used to but let
me show you why so I'm going to go into
so hold on let me go to search terms and
then I've got to go to okay sometimes
Google messes with this but what I'm
doing I'm going to the campaign level
here I'm going to Landing or dynamic ad
targets okay and then I'm going to this
all web pages one and I'm hitting Search
terms so this is the Search terms that
fired for the all web pages now you'll
notice this has given me not just the
headline but the landing page so why is
that important well because I just
showed that we were
showing ads on blog posts we're a
Furniture Company okay we had blog posts
for whatever reason on gluten-free party
favorites and we were actually pain
you'll notice it wasn't a ton of traffic
we caught this very early but I've done
audits on accounts where they never
caught it and so they were just spending
all this money inside of their Dynamic
search ad groups or campaigns depending
on how they had it structured and they
just were wasting all this money sending
it to irrelevant block traffic I say
irrelevant because someone who's
Googling gluten-free dinner ideas or
snacks or
whatever they have no intention of
buying a sectional furniture from home
Reserve so this was more of like an SEO
play and and and the content team was
doing familyfriendly sort of posts that
they could share with the email list Etc
so there was a reason behind having a
gluten-free Party favorite blog post
back in the day because again this post
has been removed since then but it's not
something I want to spend a single penny
on on Google ads
uh however due to that all web pages
targeting it was hitting those posts so
how do I prevent certain pages that I
wouldn't want Google crawling from
actually crawling and showing ads for
well I'll show you so you go to the
dynamic ad targets then there's
something called dynamic or sorry
negative Dynamic ad targets and then
boom here just like how you can create
rules to Target pages on your website
like I did for the familyfriendly page
or like I showed you for Best Buy for
Samsung or
mayag now you can also tell Google it's
like adding a negative keyword but
you're adding a negative page you're
saying do not crawl this page do not
show ads for any of the
contextual information on those pages so
for us we have added posts anything with
posts which would be blog post do not
crawl so that in instead of needing to
go in and individually add every single
blog post URL I just made the rule URL
contains post don't crawl it so that got
rid of every single blog post Google
knew do not crawl any URL that would
have that then we didn't want to it do
anything with our automans we had
customer comments we wanted to get rid
of that we had a support page we wanted
to get rid of that you normally don't
need to worry about privacy policy Pages
or like shipping Pages Google's is very
good at like not targeting that however
I have seen Google craw gift card Pages
or gift certificate Pages if people have
that I've seen Google accidentally crawl
weird information on the about us page
I've seen them crawl weird information
on clearance pages that certain websites
might have so they may have like a deals
page now you're showing for all these
like very broad deal terms you don't
want that so make sure to go add all the
negative Pages or negate the pages that
you would not want Google to crawl just
like we did here and again it's very
simple you're going to add it to the
campaign or ad group level depending on
your setup and it's just going to be URL
based page content based page title
based and content the nice part there is
let's say on your page you would
actually have out of stock for a product
that's out of stock you can add that as
well now stock is not an issue for us so
that's not something you would ever see
on home reserves pages but if I wanted
to if we did have out of stock ever page
content that contains out of stock it
would know not to crawl and show ads for
so that's a very nice feature as well
last my favorite hack for dynamic search
ads so as you know based off this video
I like using targeted URL based
targeting for my Dynamic search ad ad
groups I normally like to run Dynamic
search search ad in ad groups not
campaigns but there is a play for
campaigns and that this is going back to
the fact that you can do an all web
pages targeting so what you do is you
create a campaign and you do an all web
pages targeting so this one's kind of
already set up right however instead of
doing an all web pages targeting just
targeting everything what you're going
to do is target people who have been to
your website but
are now searching for things that you
might not have keyword selection on so
you're you're kind of doing a broad
strategy but you're narrowing the
audience to a remarketing audience so
how you would set that up is you would
have your Dynamic ad group for all web
pages then you would negate the keywords
that you don't want to show for your
brand terms more than likely competitor
terms potentially in this case again
because you don't want the possibility
of the brand name showing in the head
lines and also Dynamic negative ad
targets that we just talked about in
this video as well then you also want to
go into
audiences and that would be at your
campaign
level and here you're only going to
Target so we're going to set this to
targeting narrow the search of your
campaign to two select
segments and we're going to do anyone
who's visited the website in the last 30
days I'm going to hit save okay so now
you would see I'm only targeting all
visitors in the last 30 days and that is
it it's not going to or it shouldn't go
to any other okay so now I'm only
targeting the all visitors 30 days
audience inside of this campaign at one
point the there was an ad group buil so
it's showing all visitors 7 days too but
um we're redoing this so again this is
an old campaign in a new campaign none
of this data would be showing but what
I'm doing is I'm only targeting
remarketing visitors visitors within the
last 30 days again why well I'm doing
like this all webpage broad targeting
and what it allows you to do is also
keyword Harvest people who have been to
your website more than likely if they if
they didn't purchase they're they're
interested in what you're selling right
so in this case sectional sofas what it
gives us the ability to do is sort of
laser target in on a remarketing group
it does normally work like in regards to
generating Revenue again and they're
back searching for Relevant traffic that
you have content on your website and
Google is only showing ads to them so
it's like a laser targeted remarketing
approach for search it's not using any
display so this is like a little hack
that I like to use for dynamic search
ads for certain accounts and uh usually
does work pretty well again you have to
make sure you're adding negative
keywords you have to make sure you're
adding negative uh Dynamic ad targets
when you're doing the all web page blast
but thankfully you're not blasting the
world or whatever your Geo targeting set
to You're just showing these ads or
giving Google the the ability to show
Dynamic search ads to a remarketing list
so it's fairly warm there you go there's
everything you need to know about
Dynamic search ads I hope you got great
value from this video if you have
questions put them in the comments below
I will do my best to answer as many of
them as I can if I know the answer to it
we also have videos on standard search
campaigns how to set up a standard
search campaign step-by-step tutorial
how to optimize a standard search
campaign step-by-step tutorial those
videos will be in the description below
if you haven't seen those yet make sure
to check those videos out great great
content on standard search campaigns
there again hope you got great value I
will see you on the next video
[Music]
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