How To Create 60 Days Content In 1 Day

Summary

In this video, Chris shares three strategies to help business owners create content more efficiently. The first strategy emphasizes creating long-form pillar content, like YouTube videos or blogs, which can be repurposed into shorter social media posts. The second strategy suggests batching content creation to save time and maximize productivity. The third strategy encourages hiring a Virtual Assistant (VA) to handle repetitive tasks, allowing business owners to focus on high-priority areas. These tips aim to streamline content creation, reduce stress, and improve overall business efficiency.

Takeaways

• 😀 Many business owners spend up to 7 hours a day on social media or creating content, leading to stress and frustration.
• 😀 Consistency in social media content is difficult due to a lack of time and overwhelming pressure to generate new ideas.
• 😀 Focus on creating long-form pillar content (e.g., blogs, YouTube videos) that has a longer lifespan and continues to drive engagement over time.
• 😀 Long-form content can be repurposed into shorter micro-content for social media, maximizing the value of each piece of content.
• 😀 Social media platforms like Instagram, Twitter, and Facebook have short content lifespans, making long-form content more beneficial for long-term engagement.
• 😀 Repurposing content, such as turning blog posts into social media clips or recording sound bites from videos, saves time and ensures a consistent content flow.
• 😀 Batching content allows business owners to create multiple pieces at once, saving time and reducing the need for constant content creation.
• 😀 Scheduling content creation in advance, whether weekly or monthly, provides more time for other business tasks like serving customers or improving sales.
• 😀 Virtual assistants (VAs) can be hired for as little as $3-5 per hour to manage the repetitive tasks of content creation and micro-content distribution.
• 😀 Delegating content creation to VAs lets business owners focus on higher-priority tasks while still maintaining a strong social media presence.
• 😀 A content calendar is crucial for organizing and scheduling posts efficiently, making sure all content is planned, posted on time, and consistent across platforms.

Q & A

Why are business owners spending so much time on social media and content creation?

Many business owners are spending excessive time on social media (up to 7 hours a day) because they feel the pressure to stay relevant and consistent with their content. This often leads to stress, overwhelm, and burnout as they struggle to balance content creation with other important business responsibilities.

What is the main issue that business owners face when trying to create consistent content for social media?

The main issue is time management. Business owners often feel that there aren’t enough hours in the day to create content, engage with their audience, manage their personal responsibilities, and grow their business simultaneously.

What is long-form pillar content, and why should business owners focus on it?

Long-form pillar content refers to detailed, comprehensive content like blog posts or YouTube videos that can be repurposed into smaller pieces. Business owners should focus on long-form content because it has a longer lifespan compared to short-form content like Instagram posts, which have a much shorter shelf life.

How can repurposing long-form content help create content for social media faster?

By creating long-form content (like a blog or YouTube video), business owners can extract smaller, digestible clips or posts from it, thus producing multiple pieces of content for social media without having to start from scratch each time.

What is the benefit of creating content on platforms with long-lasting engagement, like YouTube or blogs?

Content on platforms like YouTube or blogs can continue to drive traffic and engagement for years. These platforms have a longer content lifespan, meaning the effort put into creating them continues to pay off long after the initial publication.

How can batching content improve a business owner's productivity?

Batching content allows business owners to create large amounts of content in a single session, saving time and reducing the mental effort required for daily content creation. This helps them focus on other business tasks without the distraction of creating new posts every day.

What are the best practices for batching content, and how often should it be done?

Best practices include scheduling specific days for content creation and using existing materials (like blogs or scripts) to generate content in bulk. The frequency of batching depends on the business's needs, but it could be done weekly, bi-weekly, or monthly to stay organized and efficient.

Why is hiring a virtual assistant (VA) a recommended strategy for content creation?

Hiring a VA can offload repetitive content tasks, such as editing, posting, and repurposing content, allowing the business owner to focus on high-level activities. VAs can be hired part-time or on an hourly basis, making it a cost-effective way to streamline content creation processes.

What types of tasks can a virtual assistant handle in content creation?

A virtual assistant can handle tasks like editing videos, creating social media posts, writing captions, and repurposing long-form content into shorter, platform-specific content (e.g., Instagram stories, Twitter posts, etc.).

How can a content calendar template help business owners with their content creation process?

A content calendar template helps business owners organize their content ideas, plan when to post, and ensure consistency across multiple platforms. It serves as a roadmap for scheduling and tracking content, making it easier to stay on top of content production.