Aditya Rahman - Kiat Menjaga Loyalitas Konsumen Millennial | BukaAcademy

Summary

This script discusses a strategic approach to customer relationship management (CRM), emphasizing the importance of engaging with different customer segments: potential, beginner, and loyal customers. The speaker outlines how loyal customers are treated with special care through community-building efforts and exclusive rewards. Additionally, the speaker highlights the significance of leveraging social media and platforms like Instagram for marketing, along with the need for strong public speaking and negotiation skills to drive business success. The script also touches on the value of reading business books to refine skills and reduce error margins in decision-making.

Takeaways

• 😀 CRM (Customer Relationship Management) is crucial for understanding different customer segments: Potential, Beginner, and Loyal customers.
• 😀 Loyal customers are treated with special care, including community-building events like gatherings and giveaways, fostering strong relationships.
• 😀 Word-of-mouth marketing from loyal customers is considered more effective than traditional advertising methods.
• 😀 Online platforms, especially Instagram and websites, are primary sources of customer acquisition and business revenue.
• 😀 Efficiency in using online channels is key, especially when starting with limited capital.
• 😀 Public speaking skills are essential for building trust with customers, partners, and stakeholders.
• 😀 Negotiation skills are crucial for generating revenue, both in online and offline interactions.
• 😀 Entrepreneurs should diversify their platforms (blogs, social media) to reach a broader audience.
• 😀 Reading business books on fundamental skills like marketing, sales, and financial management helps reduce trial and error in business.
• 😀 Understanding basic business theories and matching them with real-world practices reduces errors and improves decision-making.
• 😀 Continuous learning, including exploring different business strategies and platforms, is essential for business growth.

Q & A

What is the customer segmentation strategy discussed in the transcript?

The strategy divides customers into three segments: potential customers, beginner customers, and loyal customers. Each segment is treated differently, with tailored programs for each group.

How does the company manage its loyal customers?

The company has a community for loyal customers, with around 100 members. They organize gatherings, offer rewards like door prizes, and engage in social media interactions to build trust and encourage word-of-mouth marketing.

What role does word-of-mouth play in the company’s strategy?

Word-of-mouth from loyal customers is considered more effective than traditional advertising or endorsements, and the company values this organic promotion highly.

What is the company's approach to business growth, given their limited initial capital?

The company focuses on efficient and cost-effective strategies, such as leveraging online platforms and social media, to grow their business rather than investing in expensive infrastructure like high-capacity websites.

What percentage of the company’s revenue is still coming from online sources?

Approximately 70% of the company's revenue comes from online platforms such as Instagram, the official website, and other online channels.

How does the company handle its customer data from online platforms?

All customer data collected from online platforms is directed to the company’s website, where processes like checkout and order management are centralized.

What advice does the speaker offer to others looking to start a business?

The speaker advises focusing on social media or trending platforms, using them as a primary tool for marketing and business development to reach a wide audience.

What skills does the speaker believe are most important for success in business?

Public speaking and negotiation skills are emphasized as critical for building trust with customers and partners, and for driving revenue through effective communication and negotiation.

How does the speaker prioritize learning and development in business?

The speaker prioritizes reading books on fundamental business skills such as marketing, sales, branding, and financial management. They focus on aligning theoretical knowledge with real-world application to minimize error margins.

What platforms does the speaker personally use for inspiration and business development?

The speaker uses Instagram for inspiration, particularly for its visual content, and is also focusing on reading business-related books to strengthen their skills in sales, marketing, and business operations.