Live4Well X Germany Lacrosse Vice President Jakob Großehagenbrock

Summary

In this engaging conversation, Jacob, a crisis management consultant from Germany, discusses the future of lacrosse following a U20 World Championship. He outlines the sport's Olympic aspirations and highlights recent developments, such as the introduction of a U12 category in Germany. Jacob emphasizes the significance of digitalization in enhancing athlete and fan experiences, along with community building efforts using blockchain technology. The dialogue also explores the challenges of securing dedicated lacrosse fields and plans for future events, including a practice session in Hong Kong, all contributing to the growth and visibility of lacrosse leading up to the 2028 Olympics.

Takeaways

• 😀 Jacob is a consultant from Germany, focusing on crisis management and sports promotion.
• 🏅 Lacrosse is working towards Olympic inclusion, with a structured pathway for recognition.
• 🌍 Digitalization is crucial for the future of sports, enhancing both athlete and fan experiences.
• ⚽ The need for dedicated Sixers fields is highlighted, as they are rare globally.
• 📈 Jacob emphasizes creating new revenue streams through digital platforms for ticketing and merchandise.
• 👶 The introduction of U12 categories in German lacrosse is a significant step in youth engagement.
• 🤝 Collaboration with international lacrosse communities, such as Hong Kong, is vital for growth.
• 🏆 The upcoming Super Sixers event in Hong Kong is a key opportunity for community involvement.
• 🎟️ Jacob discusses the importance of a seamless digital experience for fans, including easy access to live streaming and tickets.
• 🚀 The conversation reflects a broader strategy of promoting lacrosse through digital innovation and community engagement.

Q & A

What is Jacob's role in the lacrosse community?

Jacob is a consultant for crisis management and business resilience, and he is also involved with the German lacrosse community, focusing on its development.

What recent achievement did the German lacrosse team accomplish?

The German lacrosse team participated in the U20 World Championship, showcasing the growth of the sport in Germany.

What is the significance of Sixes in lacrosse?

Sixes is a shorter, faster version of lacrosse that has been recently developed and will be included in the Olympics, making it important for the sport's visibility and growth.

How does Jacob view the role of digitalization in sports?

Jacob believes digitalization is crucial for promoting sports by enhancing athlete and fan experiences, integrating ticketing, live streaming, and merchandise sales.

What initiative is Jacob part of to promote lacrosse?

Jacob is involved in building a sport community through digital engagement, aiming to reach new players and fans by utilizing digital platforms.

What are the challenges mentioned regarding lacrosse facilities?

There are very few dedicated Sixes fields globally, often requiring lacrosse to adapt existing fields like soccer or hockey turf for practice.

What partnership is mentioned in the transcript?

Jacob mentions a partnership with Hong Kong lacrosse, highlighting collaborative efforts to promote the sport in different regions.

How does Jacob plan to engage the community in Hong Kong?

Jacob aims to inform the community about practice sessions and encourage attendance to support both the Hong Kong team and visiting teams.

What future event does Jacob reference?

Jacob references the Super Sixes event in Hong Kong scheduled for December, indicating ongoing opportunities for lacrosse engagement.

What vision does Jacob have for the future of lacrosse?

Jacob envisions a future where lacrosse gains more recognition and success through professionalization, digital engagement, and Olympic inclusion.