How Fashion Trends Trickle Down! Trickle Down Theory of Fashion Movement CLass 11 Fashion Studies

Summary

This video delves into how fashion trends spread, highlighting the trickle-down theory, where trends start with celebrities, royals, and the elite before reaching the masses. In the 18th century, European aristocrats set trends followed by the bourgeoisie and working class. Today, high-end designers like Chanel and Gucci showcase styles that eventually make their way to brands like Zara and H&M. However, fashion trends also bubble up from the streets, and with social media, trends can spread quickly across all classes. Fashion's journey is a dynamic process from royals to runways.

Takeaways

• 👑 Fashion trends often start with the elite, such as celebrities, royals, and the upper class.
• 📜 Historically, in the 18th century, European aristocrats influenced fashion, which was later adopted by the bourgeoisie and working class.
• 💼 The 'trickle-down' theory suggests that trends begin at the top and gradually spread to the wider public.
• 👗 High-end designers like Chanel and Gucci lead the way in setting fashion trends, especially during events like Fashion Week.
• 📺 Celebrities and influencers play a major role in popularizing these high-end fashion trends to the masses.
• 🛍️ Fast fashion brands like Zara and H&M quickly adopt high-end trends, making them accessible to the general public.
• 🔄 Trends can also 'bubble up' from street style, meaning they originate in lower classes and influence high fashion.
• 🌍 Social media accelerates the spread of fashion trends, enabling them to reach all social classes simultaneously.
• ⏳ The process of fashion trends moving from royals and elites to the general public has evolved but remains a key part of fashion's history.
• 🌀 Fashion's journey is dynamic, with trends both trickling down from the top and bubbling up from the streets, thanks to modern platforms.

Q & A

What is the 'trickle-down theory' of fashion?

The trickle-down theory of fashion suggests that trends start with the upper classes, such as celebrities, royals, and the elite, who wear the latest designs. These trends gradually make their way down to the general population, with people imitating the styles of these trendsetters.

How did fashion trends spread in the 18th century?

In the 18th century, European aristocrats set fashion trends by flaunting their style. Over time, the bourgeois and working classes began copying their looks, allowing fashion to spread from the elite to the rest of society.

Which fashion brands are mentioned as trendsetters in modern times?

High-end designers like Chanel and Gucci are mentioned as modern trendsetters, setting the stage during events like Fashion Week.

How do fast fashion brands like Zara and H&M play a role in spreading trends?

Fast fashion brands like Zara and H&M bring the latest high-end designs to the masses by quickly producing affordable versions of the trends showcased by luxury brands and influencers.

What is meant by the term 'bubble up' in fashion?

In fashion, 'bubble up' refers to trends that originate from street fashion or everyday people, which then make their way up to high fashion and runway shows, reversing the traditional trickle-down process.

How has social media impacted the spread of fashion trends?

Social media has significantly accelerated the spread of fashion trends, allowing them to reach all classes at once. Trends can go viral quickly, making it possible for styles to spread across the globe within a short period.

What role do influencers play in the fashion trend cycle today?

Influencers play a major role in spreading fashion trends by showcasing the latest designs to their followers on social media, acting as intermediaries between high-end designers and the general public.

What historical example is used to explain how trends used to spread?

The script uses the example of 18th century European aristocrats to explain how fashion trends used to spread from the upper classes to the bourgeois and working class.

What is the 'royal affair' mentioned in the script?

The 'royal affair' refers to the role royals and the elite have historically played in setting fashion trends, which are then adopted by the rest of society.

How do fashion trends today compare to historical trends in terms of speed?

Today, fashion trends spread much faster than they did historically, thanks to social media and the influence of fast fashion. In the past, trends took longer to move from the elite to the general public, whereas now trends can reach all levels of society almost simultaneously.