Curhat Pilu Pemilik Warung Steak UMKM, Nyaris Bangkrut hingga Stres Usai Direview Codeblu

Summary

The owner of a small steak business in Jakarta, 'Mid Amid', faced near bankruptcy and stress after a harsh review by the viral food vlogger 'Kodoblo'. The review caused the restaurant's revenue to drop by 50-60%, forcing the owner to downsize staff. Kodoblo's critique focused on the use of 'miltik' meat, which he deemed unhealthy and unappealing. However, a later viral TikTok post helped restore some hope for the owner, who is now optimistic about rebuilding the business and providing jobs again.

Takeaways

• 😔 A local steak UMKM (small-medium enterprise) owned by Mid Amid nearly went bankrupt after being reviewed by a food vlogger.
• 🤯 The owner, Mid Amid, shared that his business faced a 50-60% drop in revenue after the review, leading to extreme stress.
• 📉 The food vlogger, Kodoblo, made a harsh review that caused a significant reduction in the number of customers.
• 😟 The steak restaurant, located in Sunter, North Jakarta, saw a sharp decline in sales post-review, nearly forcing the owner to close the business.
• 👩‍💼 Due to the downturn, Mid Amid had to reduce the number of employees in his restaurant.
• 😓 The owner, after struggling with stress and financial difficulties, is now hoping to revive his business and regain some hope.
• 🎥 A TikTok user named Ardi reposted the incident, conducting interviews and reviving attention to the business.
• 💬 Kodoblo's review criticized the use of a particular type of meat called 'miltik', claiming it was unhealthy and could pose health risks.
• 😲 Kodoblo's critique also emphasized that the taste and quality of the steak did not meet expectations, adding to the business's struggles.
• 🙏 Despite the challenges, the owner is optimistic about future improvements and wants to continue creating job opportunities for others.

Q & A

Who is the owner of the UMKM steak restaurant mentioned in the transcript?

The owner of the UMKM steak restaurant is Onar bin Amid.

What caused Onar bin Amid’s steak restaurant to experience a significant decline in sales?

The restaurant experienced a significant decline in sales after a critical review from food vlogger Kodoblo.

By how much did the restaurant's sales decline following Kodoblo's review?

The sales of the restaurant declined by 50% to 60% after Kodoblo’s review.

How did Onar bin Amid respond to the challenges his business faced after the review?

Onar bin Amid experienced stress and had to reduce the number of employees at his restaurant due to the decline in business.

What type of steak did Kodoblo criticize in his review, and why?

Kodoblo criticized the restaurant for using a type of meat called 'miltik,' claiming that it had a taste that stuck to the bones and posed health risks.

What impact did Kodoblo’s negative review have on the restaurant’s reputation?

The negative review caused a sharp decline in customer visits, leading to a drop in sales and nearly causing the restaurant to go bankrupt.

How did Onar bin Amid attempt to recover his restaurant’s reputation?

Onar bin Amid worked with a TikTok user, Ardiawan Hali (also known as Ardi), to create a new video that offered a more positive review of the restaurant.

What did Onar bin Amid express in his recent TikTok post?

In the recent TikTok post, Onar bin Amid expressed hope for his restaurant's future, wishing that it would improve and once again create job opportunities.

What was Kodoblo’s general reputation as a food vlogger?

Kodoblo gained a reputation for giving blunt and sometimes harsh reviews, which often created controversy.

When did Kodoblo first review Onar bin Amid’s steak restaurant, and what was his opinion?

Kodoblo first reviewed the restaurant in September of the previous year. He expressed that the steak did not meet his standards, particularly criticizing the use of 'miltik' meat.