How to Do Amazon Keyword Research With Magnet (An Amazon Keyword Tool) | Helium 10
Summary
TLDREn este video, se profundiza en el análisis de palabras clave y la investigación para mejorar productos existentes o encontrar oportunidades nuevas. Se discuten estrategias para encontrar palabras claves relacionadas, obtener información de nivel superior sobre grupos de palabras clave y encontrar palabras clave de largo alcance que compartan una raíz común. Además, se exploran métodos para identificar tendencias en palabras clave y palabras clave que podrían surgir en campañas PPC de frase o amplia. Finalmente, se presentan técnicas para analizar el mercado en palabras clave donde no hay un dominio de ventas por parte de un solo producto.
Takeaways
- 🔍 **Análisis de palabras clave**: Se profundizará en la analítica de palabras clave y la investigación de palabras clave para mejorar productos existentes o encontrar nuevas oportunidades.
- 🛍️ **Aplicabilidad a diferentes vendedores**: Las estrategias discutidas son aplicables tanto para vendedores de Amazon como para vendedores de Walmart.
- 🔑 **Palabras clave relacionadas**: Utiliza herramientas como Magnet para encontrar palabras clave relacionadas de forma indirecta con tu producto o nicho.
- 📈 **Información de nivel superior**: Analiza múltiples palabras clave de una vez para obtener información general como volumen de búsqueda y tendencias.
- 🌱 **Palabras raíz comunes**: Identifica las palabras raíz comunes en una lista de palabras clave para entender mejor el nicho y las palabras clave importantes.
- 🔑 **Palabras clave de larga cola**: Busca palabras clave de larga cola que compartan una cierta raíz para ampliar tu alcance en búsquedas y campañas publicitarias.
- 🛒 **Campañas PPC broad o phrase**: Identifica palabras clave que podrían aparecer en una campaña de PPC de frase o amplia, para aprovechar las combinaciones posibles.
- ⏳ **Tendencias de búsqueda**: Utiliza herramientas para rastrear la tendencia de volumen de búsqueda de palabras clave en el tiempo y encontrar las que están en aumento.
- 📊 **Análisis de nichos**: Examina los nichos donde no hay un producto dominante en ventas para encontrar oportunidades de mercado abiertas.
- 🚀 **Implementación y retroalimentación**: Pone en práctica las estrategias aprendidas y comparte en los comentarios los resultados y descubrimientos.
- 📈 **Volumen de búsqueda en Walmart y Google**: Utiliza Magnet para obtener información sobre el volumen de búsqueda en Walmart y tendencias en Google, además de Amazon.
Q & A
¿Qué estrategias se discuten en el video para mejorar la venta de productos en Amazon y Walmart?
-El video cubre estrategias de análisis de palabras clave, investigación de palabras clave y investigación de productos. Se abordan temas como encontrar palabras claves relacionadas, obtener información de nivel superior sobre un grupo de palabras clave y encontrar palabras claves de largo alcance que compartan una raíz común.
¿Cómo se puede utilizar Magnet para encontrar palabras claves relacionadas a un producto en Amazon o Walmart?
-Magnet se puede utilizar ingresando una palabra clave principal y luego aplicando filtros para encontrar palabras claves con un volumen de búsqueda mínimo y otras características deseadas. También se puede usar la función 'conteniendo' para encontrar palabras claves que incluyan una cierta raíz.
¿Qué es la ventaja de identificar palabras claves no relacionadas estrechamente con el producto?
-Las palabras claves no estrechamente relacionadas pueden ayudar a aumentar la visibilidad del producto y atractar a clientes potenciales que podrían estar interesados en productos relacionados o complementarios.
¿Cómo se puede determinar si una niche o mercado es potencialmente beneficioso para vender un producto?
-Se puede analizar la participación total de clics y la participación total de conversiones de los productos en la posición más alta para una palabra clave determinada. Si los productos en la posición más alta no dominan las ventas, hay una mayor oportunidad para otros vendedores capturar una parte significativa de las ventas.
¿Qué información adicional se puede obtener sobre las palabras clave y el rendimiento de los productos en Walmart y Google a través de Magnet?
-Magnet ofrece información sobre el volumen de búsqueda y las tendencias en Walmart y Google, lo que puede ayudar a los vendedores a comprender mejor el rendimiento de sus productos en diferentes plataformas y oportunidades de mercado.
¿Cómo se pueden las palabras claves 'coffin' y 'decor' en una campaña de publicidad PPC?
-Al ingresar 'coffin decor' en Magnet y seleccionar el tipo de coincidencia 'smart complete', se pueden obtener palabras claves relacionadas que podrían aparecer en una campaña PPC de frase o coincidencia amplia.
¿Cómo se puede saber si una palabra clave está en aumento en popularidad?
-Al obtener los resultados de búsqueda en Magnet, se puede ordenar la lista por tendencia de volumen de búsqueda en orden descendente. Esto mostrará las palabras claves que han experimentado un aumento significativo en su volumen de búsqueda en el último mes.
¿Qué se entiende por 'densidad del título' en el contexto de las palabras clave y listados de productos?
-La densidad del título se refiere a la cantidad de listados en la página uno de los resultados de búsqueda de Amazon que incluyen una cierta palabra clave en su título. Esto puede ser útil para evaluar la competencia y la relevancia de una palabra clave para un producto específico.
¿Cómo se puede utilizar la herramienta de análisis de palabras clave en Magnet para obtener información valiosa sobre un grupo de palabras clave?
-La herramienta de análisis de palabras clave en Magnet permite ingresar hasta 200 palabras clave diferentes y proporciona información de nivel superior como volumen de búsqueda, tendencia y densidad del título. También muestra la frecuencia de las palabras raíz comunes, lo que puede ayudar a identificar las palabras claves importantes para una estrategia de venta.
¿Cuál es la ventaja de utilizar la función 'Analyze Keywords' en Magnet para investigar un grupo de palabras clave?
-La función 'Analyze Keywords' permite obtener información de alto nivel sobre un gran número de palabras clave sin tener que buscarlas individualmente. Esto ahorra tiempo y ofrece una visión general rápida y fácil de entender de cómo se comparan las palabras clave en términos de volumen de búsqueda, tendencia y densidad del título.
¿Cómo se pueden identificar las palabras claves que podrían ser relevantes para una campaña de publicidad PPC amplia o de frase?
-Al ingresar una palabra clave en Magnet y seleccionar el tipo de coincidencia adecuado, se pueden obtener palabras claves relacionadas que podrían aparecer en una campaña PPC. También se pueden aplicar filtros para limitar la lista a palabras claves que cumplan con ciertos criterios de volumen de búsqueda y densidad del título.
¿Cómo se puede utilizar la información de las tendencias de volumen de búsqueda para mejorar las estrategias de venta?
-La información de las tendencias de volumen de búsqueda puede ayudar a los vendedores a identificar cuáles palabras claves están experimentando un aumento en popularidad. Esto puede ser útil para ajustar la estrategia de marketing y publicidad en función de las tendencias actuales, permitiendo a los vendedores capitalizar en la demanda de productos relacionados.
¿Qué se puede hacer con la lista de palabras claves que se obtiene de una búsqueda en Magnet?
-La lista de palabras claves obtenida de una búsqueda en Magnet se puede analizar para identificar palabras claves potencialmente relevantes, aplicar filtros para encontrar palabras claves con características específicas y utilizarse para investigar y mejorar la estrategia de venta de productos en Amazon y Walmart.
Outlines
🔍 Análisis de palabras clave y búsqueda de oportunidades de productos
En este segmento, se aborda el tema de análisis de palabras clave y búsqueda de oportunidades de productos en plataformas como Amazon y Walmart. Se discute la importancia de encontrar palabras clave relacionadas y cómo utilizar herramientas como Magnet para investigar y analizar estas palabras clave. Se menciona la estrategia de filtrar palabras clave con un volumen de búsqueda mínimo y cómo identificar palabras clave relacionadas de forma efectiva. Además, se da un ejemplo práctico de cómo se realiza esta búsqueda, utilizando 'Gothic decor' como caso de estudio, y se sugiere que estos métodos son aplicables tanto para vendedores de Amazon como de Walmart.
📊 Estrategias para obtener información de grupo de palabras clave
Este segmento se centra en estrategias para obtener información de un grupo de palabras clave. Se explica cómo utilizar Magnet para ingresar múltiples palabras clave a la vez y obtener información de nivel superior sobre ellas, como el volumen de búsqueda, la tendencia y la densidad de títulos. Se da un ejemplo con palabras clave no relacionadas como 'coffin shelf', 'Gothic Decor', 'wooden egg tray', entre otras, para ilustrar cómo obtener información rápida y fácil. También se menciona la importancia de conocer las palabras clave dominantes en una lista y cómo pueden influir en la estrategia de marketing.
🌐 hallar palabras clave de larga tail y análisis de raíces comunes
En este apartado, se profundiza en cómo encontrar palabras clave de larga tail que compartan ciertas raíces y cómo analizar las raíces comunes en una lista de palabras clave. Se demuestra cómo utilizar la herramienta de análisis de Magnet para identificar rápidamente las palabras clave que contienen ciertas raíces, como 'coffin' o 'gothic', y cómo esto puede ayudar a definir la niche y a identificar palabras clave importantes. Además, se ofrecen ejemplos de cómo se pueden filtrar y ordenar estas palabras clave para encontrar oportunidades de mercado interesantes.
📈 Tendencias de palabras clave y oportunidades de venta en una niche
Este segmento se enfoca en cómo identificar las tendencias de las palabras clave y las oportunidades de venta en una niche. Se describe el proceso de cómo ordenar las palabras clave por tendencia de volumen de búsqueda y cómo identificar las palabras clave que han experimentado un aumento significativo en su volumen de búsqueda. También se menciona el uso de Google Trends y Walmart para obtener información adicional sobre el volumen de búsqueda. Finalmente, se presenta una estrategia para identificar las niches en las que no hay un dominio de ventas por parte de un solo producto, lo que puede representar una oportunidad para otros vendedores.
Mindmap
Keywords
💡Análisis de palabras clave
💡Investigación de productos
💡Magnet
💡Palabras clave relacionadas
💡Volumen de búsqueda
💡Tendencia de búsqueda
💡Densidad del título
💡Palabras clave de raíz común
💡Palabras clave de larga尾
💡Campañas PPC
💡Estrategias de venta
Highlights
深入了解关键词分析和研究,用于增强自己的产品或寻找新产品机会。
使用Magnet工具找到与特定关键词松散相关的关键词。
通过Magnet的分析关键词功能,一次性获取大量关键词的顶级信息。
利用Magnet工具找出关键词列表中最常见的根词。
如何找到与某个根词共享的长尾关键词。
发现在短语或广泛的PPC活动中潜在出现的关键词。
识别关键词趋势,了解过去30天内搜索量增长最快的关键词。
在Magnet中查看沃尔玛和谷歌分析的搜索量,获取市场趋势信息。
分析没有人的产品主导销售的细分市场中的关键词。
利用品牌分析、总点击份额和总转化份额来识别市场机会。
通过关键词研究和产品研究的结合,发现新的产品线扩展机会。
使用过滤器和排序功能在关键词列表中找到高搜索量的长尾关键词。
通过关键词分析了解竞争对手的产品,并找到改进自己产品列表的方法。
将关键词研究与PPC广告活动相结合,提高产品的可见性和销量。
Transcripts
today is another edition of our seller
strategy Master Class where we're going
to go deep into keyword analytics and
also a little bit of keyword research
that you could use for enhancing your
own product or even finding new product
opportunity we're going to be mainly
talking about some analytics we're going
to be talking about some keyword
research and how you can even do some
product research while you're doing
keyword research these are strategies
that every level of Amazon Seller and
even Walmart sellers need to actually
take everything I talk about today
pretty much can be applied to both
Amazon sellers and Walmart sellers how
to find Loosely related keywords to an
individual keyword phrase all right so
maybe you just have this random idea of
a keyword or you're already selling on
Amazon and you know this is your main
keyword for your Niche all right what
are you going to do in order to you know
find Loosely related keywords you're
going to enter magnet all right so for
example what I'm doing here on the
screen those of you watching this on
YouTube I just typed in Gothic decor and
now there are are almost 5,000 keywords
that came up now these keywords come
from other products that are ranking
highly for Gothic Decor where are they
also showing up for in organic results
where are they showing up for in smart
complete we're going to talk about that
a little bit later of those products
what are some other keywords that show
up as Amazon recommend all right so this
came up with 4,000 keywords this was
take me forever to go into but you know
all I would have to do is like maybe you
know throw in a couple of filters here
like maybe hey show me keywords that are
at least 400 search volume for example
and then if you start scanning here I'm
pretty sure you're going to come up with
some keywords that maybe you didn't find
in cerebro and some of these might be
maybe not for your product like if I had
a coffin shelf some of these might not
be relevant but others could be Loosely
relevant and you might want to get index
for it if for nothing else at least to
show up for more products in in your
sponsored ads like for example he you
know I entered in Gothic decor look at
this one weird candles that's actually
an interesting you know potential
product line extension if I was in the
gothic category I haven't even sorted
anything here and I'm already coming up
with with other interesting keywords
that could be along the lines of Gothic
Decor we've got Raven Decor Oro Decor
came up as a keyword here look at this
one Taxidermy Butterfly yeah I guess
they could qualify as as a Gothic Decor
we've got cool random things all right
so there's a thousand people searching
for that keyword I probably never would
have you know found that keyword and put
it in my listing but hey who knows I
might be relevant to at least you know
one two three customers a month for that
keyword who might who might buy the
product and just think you know you got
50 of those in your listing it's another
50 orders for you so don't sleep on some
of these Loosely related keywords all
right strategy number two today is how
to get top level information on a group
of keywords like let's say I was
searching in cerebro let's say I was
searching in brand analytics inside of
helium 10 let's say I'm using Google uh
Trends Pinterest whatever I just
compiled this list of you know maybe 10
random keywords that are in different
departments well what you can actually
do in magnet is you can actually enter
in multiple keywords at once so for
example right here I entered in coffin
shelf Gothic Decor wooden egg tray
collagen peptides garlic press
completely unrelated keywords this is in
the analyze keyword so there's two tabs
in magnet and everybody uses the first
tab I'd say like 95% of people 95% of
you don't even realize this second tab
even exists so analyze keywords is for
entering up to 200 different keywords at
the same time and this is not for
getting like keyword extensions or or
more ideas this is just for those
entered keywords that I put in what are
the top level information like let's say
hey I wanted to find out what's the
brand analytics information for these
keywords that's that's what's going to
come up here maybe I want to know what
is the search volume what's the Sear
search volume uh Trend uh what's the
title density of this keywords so if
without having it going and searching
for Relevant or or similar related
keywords this just gives me the top
level information for any keywords they
don't even have to be related to each
other all right so that's strategy
number two and when would you use that
you might just come up with a random
idea of a keyword and you're wondering
hey I wonder what's the search volume on
this or maybe you've been doing
researching like these are some random
30 keywords that I came up with on ideas
and I'm just curious what is the search
volume on Amazon for them you would just
paste them all in here and you'd get
that within like 5 Seconds all right
strategy number three how to find the
most common root words with a list of
keywords so let's say I have been doing
keyword research in cerebro or again
somewhere else or I pull out the top
keywords from my competitor's product
and I'm just wondering hey what are the
common root words like you know is the
word coffin in it a lot it's the word
gothic all right so that I know it can
kind of sometimes give me me an idea of
the niche and also tell me which
keywords are important so like I said in
that same analyze tool what you're going
to do is you can paste like I said up to
200 keywords so here I did 150 keywords
I'm going to go ahead and click analyze
keyword so I just pasted this whole list
it took me only 2 seconds to come up
here and yes it's giving me all the kind
of like information on these keywords
but what I'm looking at is the word
frequency this is a widget that shows up
on the top right whenever you enter in
searches in magnet and what this is
showing me is the frequency of the
different root words so out of all these
150 phrases the word decor showed up in
55 of them the word shelf showed up in
25 the third highest root word was
Gothic with 21 coffin with 16 so now all
of a sudden I have a little bit better
picture of of this group of keywords
that you know whatever is the way that
you found it like I said maybe it was
your competitors maybe it's a list of of
all your all of the Search terms that
you've converted for in PPC and you're
like hey what is the root word so maybe
I can make some broad campaigns you know
based on that there's there's so many
different ways that you could use this
information but again this is probably
something that most of you didn't
realize you know like H how would you do
that normally you take 150 keywords I
mean sure you can maybe spot oh yeah I
see coffin a few times but you don't
really know unless you're counting one
by one so this is just a super easy way
in order to get some information about a
group of keywords the next one is how
how to find longtail keywords that share
a certain root so I'm going to head back
here into magnet and let me enter a
keyword for example let's just go with
coffin all right so I'm going to start
with coffin and I just want to find long
tail keywords that start or that share
this root all right so I'm going to go
ahead and run a new search for coffin
and what I'm going to select here is I
want every keyword that actually starts
with with or contains coffin so I'm
going to go right here into this phrases
containing and I'm going to type in
coffin all right and that is going to
filter down this list of 6,000 keywords
and how many keywords have coffin wow
2,000 7 400 keywords helium 10 found
that have the word coffin in it and then
from here I can just go ahead and you
know I can sort it by search volume and
I'll be like okay what's the keyword on
Amazon with the word coffin in it that
is searched the most coffin nail tips
not sure what that is I think it's like
a beauty supply product all right look
at the number three press on nail coffin
all right so obviously coffin is kind of
a a hot thing in the in the nails uh
category and then I can just continue on
here and I'll probably find something I
didn't even think about here a coffin
backpack what the heck is a coffin
backpack I have no idea that showed up
here the other thing I can start
filtering out like hey what are all of
the keywords that have coffin in it that
have at least 300 searches and and let's
just say a title density smaller than
four title density means how many
listings on page one have that in the
title that filter that I just mentioned
takes that list of 2500 and now look at
this it brings it down to only 76
keywords all right now I'm getting into
the nitty-gritty here we go here's an
interesting one coffin zen garden all
right coffin jewelry box coffin shelf
large I actually have a product that has
that's a coffin shelf large but anyways
this is just a a great way to get some
you know to find out how many keywords
on Amazon have some kind of search
volume where it shares a root keyword
next strategy how to find keywords that
would potentially come up in a phrase or
broad PPC campaign so let's just say
coffin Decor right and so I'm just
curious is it worth it to make a bro
broad or phrase campaign like how many
possible combinations could come up in a
phrase campaign or potentially some of
them from a broad campaign so what I'm
going to do is I'm going to go back into
magnet and let's just go ahead and enter
coffin Decor now if I just enter coffin
Decor all the related keywords uh
potentially relatable keywords to coffin
Decor are going to show up how I can
find the ones that would show up in a
PPC campaign for for phrase uh I am
going to select the match type of smart
complete and then I'm going to apply the
filters and this takes my list of 4,000
keywords and it's going probably put it
to really low look at this 26 keywords
now this is what's super cool this is
these are not 26 keywords that start
with coffin deor or that end in coffin
Decor it's all of these keywords that
have the two words coffin and decor and
potentially plural forms of this keyword
in the phrase for example look at this
we've got coffin shaped Decor look at
that you know magnet here even split the
word up with shaped inside of it but it
recognizes is that coffin and Decor in
there if you were targeting coffin Decor
a broad or phrase match uh potentially
phrase match campaign would potentially
show it not in all cases other keywords
in there was like coffin decoration all
right coffin home decor uh spooky coffin
Decor there's a lot of keywords that are
showing up these will all show up in
like a PPC and they're kind of like
longer tale versions of the keyword that
I had entered in which was Coffin decor
maybe I've done um a keyword research in
magnet for again the word coffin decor
and I'm just wondering for all the
related keywords to coffin Decor which
are the keywords that are most trending
over the last 30 days super simple to do
this just takes a couple of clicks uh I
would go in here and then once I get the
search results I am going to sort in
descending order by search volume Trend
all right so this is basically taking
this week's search volume and comparing
it to 1 month ago so for example this
keyword here black glass box is up
800% over last month all right large zen
garden is up 141% from last month cute
spooky stuff is up 100% so whatever
search you have done just find that
search volume Trend button sort it in
descending order and you're going to see
what are the keywords that have
increased the most in search volume from
this week or today compared to this time
last month all right just it just takes
this week's search Volume subtracts last
week's search volume and then sorts it
kind of in descending order without you
having to you know look at the
Historical search volume and um and do
different uh calculations by the way
speaking of search volume here here's
another thing you can do this is not
even one of the strategies on my list
it's kind of like a bonus strategy but
is look at Walmart and Google analytics
search volume right here within magnet
and the way you do that anywhere where
you see search volume just click the
button like here's a keyword plastic
hron you hit this search volume button
and the one that shows up here is the
history of the search volume all right
so I can see this is obviously a huge
product around Halloween time and then
the rest of the year the search volume
is around like you know 1,000 if I
wanted to see what it is on Walmart I
would hit this drop down and I would hit
the Walmart and I could see again it's
very high around the same time on
Walmart and the rest of the year pretty
low if I want to see uh Google Trends
what is the uh kind of like history here
very similar except on Google it
actually starts trending in looks like
even in August all right and then the
rest of the year it's kind of dead so
you know of course uh you know helium 10
is primarily for for selling on Amazon
but don't forget you know you can get
some inity information about Walmart and
some Google information as well right
within magnet um next strategy we're
going to be going over today is how to
see the keywords in a niche where no one
product is dominating sales I am going
to be going over this first two columns
and this is only if you have like a
diamond or or scale your business plan
you are going to see brand analytics
total Click Share and total conversion
share what I would like to do is I want
to see the ones that have the total
conversion share the top three totally
maybe a minimum of like 1% but a maximum
of like 15% and what that is going to
show me it's adding up the total
conversions the total sales of the top
three click products and if I were to
add them up there're totally are less
than 15% of all of the sales for the
keyword why would that be important well
I mean I could I could actually go for
the the opposite but why I like looking
for this is I'm thinking like hey the
top three click products are only
getting 15% at most of the sales that
means 85% of the sales are wide open for
other people on that page potentially
somebody might consider that as you know
kind of like lower hanging fruit all
right you could actually go the opposite
maybe you want to find a keyword where
one product or the top three products
are dominating like 90% of the sales and
if you think that when you find those
three products which you can also do
here in magnet that they're not doing
something that's that's really looks
good like they've got some garbage
listings and crap keywords and stuff
like that well maybe you're going to be
like oh man it's like taking candy from
a baby I'm going to be able to steal
these sales because these guys who are
just crushing this Market don't even
know how to put together lising so you
can like look at it both ways there's
not like a right or wrong way but in
this in this case what I did was I did a
minimum 1% a maximum of 15% and then
look at some of these keywords that have
come up for example a lot of these are
kind of generic keywords and it kind of
makes sense you know goth accessories if
I were to add up the top three uh it's
only 14% of the sales that they make up
and I can actually see what those three
products are uh looks like here once I
click on the the brand analytics graph I
can see that as of last month the top
three for this Niche was black Gothic
vintage ring set it had 11% of the
conversions this was last month by the
way not this last week like like the
maget was showing me and the number two
was only a 4% a punk waist belt chain
that only had 4% so then just based on
this information now all of a sudden I'm
like hey it's wide open the sale here
like I just got to find what people are
looking for and hopefully I can you know
capture the largest part of sales for
that keyword at the end of the day guys
that's what it's all about right we're
we're trying to make more money on
Amazon we're trying to make more money
on Walmart making sure you guys are
doing supplemental research in magnet uh
maybe for your existing products maybe
for new products maybe to get new ideas
but the important thing is put into
practice everything you learned today
and then let me know in the comments
Below in like a week or a few days or
something what cool stuff that were able
to find because you put into practice
one of these
[Music]
strategies
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