Website Designing Proposal Kaise Banaye | 3 Parameters To Keep In Mind | #digitalmarketinginhindi

Digital Azadi

21 Mar 202408:14

Summary

TLDRThe speaker, Vikas, shares insights on pricing strategies for freelance website design, video editing, and graphic work. He explains how to determine pricing based on expertise, project complexity, and the client's budget. Vikas also discusses the importance of quoting higher to allow room for negotiation and suggests leveraging available resources like online quotation samples and community interactions for theme selection. In response to a participant's confusion about choosing between freelancing, teaching, or digital marketing, Vikas advises focusing on passion and developing teaching skills, while continuing freelancing for financial support.

Takeaways

😀 Focus on your expertise when setting pricing for website design. Experienced designers can charge more for the same work.
💻 The scope of the project, such as how many pages and how complex the features are, affects the pricing.
🕒 Estimate how much time the project will take to determine your pricing.
💰 Consider the client's ability to pay when quoting a price.
🛠️ A basic website with a few pages could cost anywhere from 5,000 to 20,000 INR.
🛒 For e-commerce websites, charge between 10,000 to 50,000 INR depending on the platform and features required.
🔧 Maintenance charges are separate from the setup charges, as plugins need to be updated, and changes might be requested.
📑 When providing a quotation, factor in potential negotiation. Expect that you might receive 25-50% of the quoted price.
🔍 Research sample quotations online, or pretend to be a client to gather sample quotes from digital marketing agencies.
🎨 Theme selection is important and is best guided by experience. Using resources like Envato can help in finding suitable themes for different types of websites.

Q & A

What factors should a freelancer consider when pricing website design services?
-Freelancers should consider three main factors: their level of expertise, the amount of work required, and the client's payment capacity. Pricing varies based on experience, the complexity of the website (e.g., the number of pages, videos, or features), and how much the client is willing to pay.
How much can a freelancer charge for a basic website?
-A freelancer can charge anywhere from ₹5000 to ₹20,000 for a basic website with 4-5 pages, a home page, a lead collection form, and possibly a blog. The exact amount depends on the complexity and features required by the client.
What are the pricing guidelines for e-commerce websites?
-For an e-commerce website, a freelancer can charge between ₹10,000 to ₹50,000 depending on the platform used (like WooCommerce or Shopify), the number of products, and the services involved in setting it up.
What is the difference between setup charges and maintenance charges for websites?
-Setup charges are a one-time fee for building the website, while maintenance charges cover ongoing services such as updating plugins, making content changes, and fixing issues that arise over time.
What should freelancers keep in mind when giving a quotation for their services?
-Freelancers should provide quotations 20-25% higher than what they expect to earn, as negotiations are common. For example, if a freelancer aims to make ₹10,000 from a project, their initial quote should be ₹12,000-₹15,000.
How can freelancers find good themes for different website types?
-Freelancers can use platforms like Envato Elements, which offers a wide variety of themes tagged for specific purposes such as personal development, gyms, beauty parlors, or small businesses. Selecting the right theme requires experience and knowledge of the client’s needs.
What is a good strategy for freelancers to learn about pricing and quotations?
-Freelancers can act as potential clients to inquire with digital marketing agencies and collect quotations. They can then use these as templates to create their own quotations.
How important is experience in selecting the right theme for a client’s website?
-Experience plays a significant role in choosing the right theme. Freelancers gain better insights into which themes work well for different types of websites through hands-on experience and learning from other freelancers in their community.
What advice is given to freelancers who are confused about multiple career paths?
-The script suggests evaluating personal passion. For example, if a freelancer enjoys teaching more than freelancing or running a digital marketing agency, they should focus on that and pursue freelance work only until their passion project grows.
How can freelancers continuously improve their teaching techniques or freelance skills?
-Freelancers should keep refining their teaching techniques or freelance strategies, as both are crafts that can be developed over time. They should also be open to shifting focus as needed and learn from feedback and experiences in both areas.

Outlines

00:00

💼 How to Price Freelance Services Like Web and Graphic Design

In this segment, the speaker addresses a question from Vikas, who is struggling with pricing his web design and video editing services. The speaker highlights three key parameters for determining prices: the freelancer's level of expertise, the complexity of the project (including the number of pages and features needed), and the client's ability to pay. For instance, a simple website could cost between ₹5,000 to ₹20,000, while an e-commerce site might be priced between ₹10,000 and ₹50,000 depending on the platform and scope. Maintenance fees, such as for updates and plugin management, are charged separately from the one-time website setup fee. Additionally, negotiation is common in the field, so quotes should be higher than the freelancer's minimum desired amount, expecting to negotiate down.

05:00

🔍 Selecting the Right Themes and Freelance Communities

This paragraph dives into the challenge of theme selection for different types of websites. The speaker recommends platforms like Envato Elements for finding themes suited for various industries, such as personal development, gyms, and small businesses. However, theme selection ultimately requires experience. To enhance this skill, freelancers should join communities where they can exchange knowledge with others in the field. The speaker emphasizes the value of peer collaboration in freelance groups, where professionals share insights and recommendations for different types of projects. This communal learning helps freelancers make informed decisions about which themes to use based on real-world experience.

Mindmap

Keywords

💡Website Pricing

Website pricing refers to the challenge faced by freelancers when determining how much to charge for website design services. In the video, the speaker discusses factors that affect pricing, such as expertise, project complexity, and the client's ability to pay. For example, simple websites may cost between ₹5000 to ₹20,000, while more complex e-commerce sites could range from ₹10,000 to ₹25,000. The speaker emphasizes tailoring prices based on the work involved and client expectations.

💡Freelancing

Freelancing is a form of self-employment where individuals offer services on a project or contract basis rather than working full-time for a single employer. In the video, the speaker addresses freelancing in the context of website design, video editing, and digital marketing. They highlight the importance of understanding pricing strategies, client needs, and time management. The speaker encourages the listener to engage in freelancing while pursuing their passion, such as teaching or running a business.

💡Quotation

A quotation is a formal statement provided to a potential client, detailing the estimated cost of services. The speaker explains that the quotation should be higher than the intended final price to allow room for negotiation, which is common in digital marketing. For example, if a freelancer wants to charge ₹10,000, they should send a quotation for ₹20,000 to ₹25,000, expecting the client to negotiate the price down. The speaker also recommends researching online for sample quotations.

💡Expertise

Expertise refers to the knowledge and skills a freelancer has developed over time, which affects the quality and pricing of their services. The speaker notes that a more experienced designer can charge more for a website because they offer higher-quality work. Expertise also helps in selecting appropriate themes for websites and managing client expectations effectively.

💡Theme Selection

Theme selection refers to choosing the appropriate design template for a website, based on the client’s industry and the type of website needed. The speaker emphasizes that selecting a theme requires experience and can be supported by platforms like Envato, which offers themes for various industries, such as personal development, gyms, beauty parlors, or small businesses. Correct theme selection ensures that the website meets the client's functional and aesthetic requirements.

💡Client Needs Assessment

Assessing client needs involves understanding the scope of the project, including the number of pages, required features, and the time needed to complete it. The speaker advises freelancers to gauge how much work is involved and how many days it will take to build a website. Additionally, understanding what the client can afford helps determine the appropriate pricing for the project.

💡E-commerce Website

An e-commerce website is an online platform where products and services are sold. The speaker mentions that building such websites involves more complexity and thus commands a higher price, ranging from ₹10,000 to ₹25,000 or more, depending on the number of products and the platform used, such as WooCommerce or Shopify. This type of website requires features like product listings, payment integration, and inventory management.

💡Maintenance Charges

Maintenance charges refer to the ongoing costs associated with keeping a website updated and functional after it has been built. The speaker explains that while initial website setup involves a one-time charge, maintenance involves regular updates, plugin management, and changes requested by the client. These additional services are billed separately from the initial design fee.

💡Digital Marketing

Digital marketing refers to promoting products or services through online platforms. In the video, the speaker discusses offering digital marketing services in addition to website design, emphasizing that quotations for digital marketing often include room for negotiation. The speaker advises that freelancers can gather information about typical digital marketing quotes by acting as potential clients and inquiring with agencies.

💡Freelancer Community

A freelancer community is a network where individuals working in freelance roles share advice, tips, and resources. The speaker suggests joining such communities to gain insights, especially when selecting themes for websites or understanding pricing strategies. These communities provide support and knowledge that can help freelancers navigate common challenges in their field.

Highlights

A key factor in pricing website design services is the level of expertise and experience, which can vary significantly.

The complexity of the project is crucial; the time required depends on the number of pages and additional elements like videos.

It's important to assess the client's budget and their ability to pay when quoting prices for website development.

For a basic 4-5 page website, the suggested pricing range is between ₹5,000 to ₹20,000, depending on features like lead collection forms and blogs.

E-commerce websites using WooCommerce can be priced from ₹10,000 to ₹50,000, based on the number of products and services.

Shopify websites generally have a pricing range of ₹10,000 to ₹25,000, with one-time setup charges separate from maintenance fees.

Maintenance fees are charged separately and include tasks like plugin updates and future changes requested by clients.

When quoting prices, freelancers should quote higher amounts (e.g., ₹20,000 or ₹25,000) and negotiate down to the expected amount (e.g., ₹10,000).

To create competitive quotes, freelancers can research sample quotations online or request quotations from other digital marketing agencies.

Selecting the right website theme is an experience-based decision, and platforms like Envato Elements offer a variety of themes based on different business types.

Joining freelancer communities can provide insights and recommendations on the best themes to use for various projects.

A freelancer can balance website design and other freelance work, such as video editing and graphic design, depending on demand.

Those interested in teaching or freelance work need to prioritize based on personal passion—whether they enjoy teaching or working on personal projects.

Succeeding in teaching or freelancing requires focusing on what provides more personal fulfillment and balancing both until one is fully developed.

Teaching is described as both an art and a technique that can be continuously improved and applied to various subjects over time.