Dari Mimpi 5 Mahasiswa, Terlahirlah Sweet Craze: Ledakan Manis yang Mengubah Nasib!

Summary

The video tells the inspiring journey of Kevin and his team in creating Sweet CR, a snack brand. They share their challenges, from experimenting with recipes to refining product innovations like unique flavors, eco-friendly packaging, and loyalty programs. The team discusses market testing, feedback from mentors, and strategies to improve product shelf life and distribution. Despite setbacks and fluctuating sales, they remain committed to making Sweet CR a symbol of energy, focus, and positivity, emphasizing that with hard work and perseverance, dreams can come true.

Takeaways

• 😀 Sweet CR is a snack business co-founded by Kevin and his friends, aiming to bring unique flavors and packaging to the market.
• 🍭 The brand plans to develop new, unique flavors, attractive packaging, and healthier options like organic and low-sugar products.
• 📦 Sweet CR is committed to using local ingredients and eco-friendly packaging, catering to specific dietary needs such as vegan and gluten-free options.
• 🎁 The business intends to introduce a loyalty program where customers can earn rewards, discounts, and even free products after a certain number of purchases.
• 🧑‍🏫 The team engages in mentoring sessions with experts to ensure that their products align with consumer needs and preferences.
• 🛒 One challenge for Sweet CR is that their product (a snack with separate components) may not have the instant appeal of more convenient options, but it offers longer shelf life.
• 📊 Financial reports indicate that the company's current profit margin is low, and they need to reevaluate their pricing strategy for better balance between cost and sales.
• 🛍 The business markets primarily to friends and local communities, but they are looking to expand through school consignment deals and online platforms like Shopee and Instagram.
• 🤔 They’ve faced challenges with fluctuating sales, and are advised to increase their market reach by targeting more schools, cafes, and possibly using promotional discounts.
• 🌟 Their ultimate goal is not just to sell snacks, but to inspire and motivate others, demonstrating that dreams can become reality through persistence and teamwork.

Q & A

What is Sweet Cris, and what sets it apart from other snacks?

Sweet Cris is a snack product developed by Kevin and his team. It differentiates itself with unique flavors, innovative packaging, and a loyalty program. The product aims to provide both taste and an energetic boost to consumers while also offering healthier options like low-sugar and organic variants.

What are some of the innovations planned for Sweet Cris?

The team plans to introduce new flavors, more attractive packaging, different size options, healthier ingredients like low-sugar and organic options, and environmentally friendly packaging. They also plan to launch products for specific dietary needs, such as vegan or gluten-free options.

How is Sweet Cris gathering feedback to improve their product?

The Sweet Cris team conducts market testing and mentoring with experts to ensure that their product matches consumer preferences and needs. They also gather feedback from consumers to help refine their offerings.

What is the primary challenge Sweet Cris is facing with its product compared to competitors?

One of the challenges is that consumers find Sweet Cris less convenient to eat than competitors like SnackTok, which offers a snack that 'melts' instantly. Sweet Cris requires more preparation, as it consists of rice crispy and sauce that need to be mixed.

How does Sweet Cris ensure their product has a longer shelf life compared to other snacks?

Sweet Cris products are designed to be stored separately, which helps extend their shelf life up to three months. This contrasts with competitors' products, which can only last a few days.

What financial improvements does Sweet Cris need to focus on?

The company's financial statements, including the income statement, cash flow, and balance sheet, are solid, but their profit margins are small. They need to focus on setting better pricing that balances costs and consumer affordability.

How does Sweet Cris plan to expand its market beyond just friends and school peers?

The team is planning to expand their market by testing products in bazaars, promoting through Instagram and Shopee, and increasing distribution in schools and cafés. They are also considering running promotions to attract more consumers.

What are some of the marketing strategies Sweet Cris is using to promote their product?

Sweet Cris promotes their product through Instagram Ads, Shopee live streaming, and consignment partnerships with schools and cafés. However, they acknowledge that Instagram Ads have been costly with low returns and are exploring other methods.

What issues has Sweet Cris faced with sales consistency?

Sweet Cris has experienced fluctuating sales, with periods of stability followed by declines. This inconsistency is partly due to relying on a small market, primarily from friends and peers at school.

What suggestions were provided to improve Sweet Cris’ business structure and operational processes?

The team was advised to formalize their business structure by obtaining legal permits like an NPWP and establishing a company through OSS. They were also encouraged to look into certifications like BPOM and Halal certification to ensure compliance with local regulations.