How to Start your Print on Demand Business with Etsy + Printify (Step by Step)

Summary

The video discusses a legitimate side hustle opportunity using Etsy print-on-demand. It offers a step-by-step guide on setting up an Etsy shop and using Printify to create and sell custom products like t-shirts and mugs without holding inventory. The creator emphasizes the importance of creating numerous designs and optimizing for search keywords to attract customers. Additionally, they highlight the need for active marketing strategies, including social media, to build a brand and drive traffic to the Etsy store for long-term success.

Takeaways

• 💡 Start a side hustle with realistic expectations, avoiding get-rich-quick schemes.
• 🎨 Explore Etsy print on demand as a legitimate side hustle option.
• 🛍️ Etsy print on demand allows you to sell products without holding inventory, reducing risk.
• 🖌️ Design products like t-shirts and mugs, then let the service handle printing and shipping.
• 💼 Learn from successful Etsy sellers by analyzing their sales and marketing strategies.
• 🔍 Optimize product listings with relevant keywords to improve search visibility on Etsy.
• 📈 Understand that success on Etsy requires persistence and multiple product iterations.
• 📈 Aim for a large number of product listings to increase the chances of finding a hit.
• 📱 Leverage social media platforms for marketing your Etsy products to a wider audience.
• 📈 Continuously create and post new content to engage with potential customers and drive sales.

Q & A

What is the main focus of the video script?

The main focus of the video script is to provide a legitimate side hustle idea, specifically using Etsy print on demand, and to guide viewers on how to set it up and market it effectively.

What is Etsy print on demand?

Etsy print on demand is a service where you can set up an Etsy shop, design products like t-shirts or mugs, and whenever someone buys one of those items, they are printed and sent out by the service provider, eliminating the need for you to hold any inventory.

Why is the video suggesting to create a separate email address for the Etsy shop?

The video suggests creating a separate email address for the Etsy shop to keep personal and business communications separate, which is a common practice for those treating their side hustle as a serious business.

What role does Printify play in the process described in the video?

Printify is a platform that partners with Etsy to provide print on demand services. It allows users to design products, and then Printify handles the printing and shipping when an item is sold.

How does the video suggest optimizing Etsy product listings for better visibility?

The video suggests optimizing Etsy product listings by using relevant keywords in the product titles and descriptions to increase the chances of appearing in search results when potential customers are looking for related items.

What is the importance of creating multiple product listings before finding success?

The video emphasizes the importance of creating multiple product listings because it can take several attempts to find a product that resonates with customers. It's about experimenting and iterating until you find a design that sells well.

How does the video script address the issue of getting customers for the Etsy shop?

The video script addresses the issue of getting customers by discussing the importance of marketing, including using social media platforms to build a following and drive traffic to the Etsy shop.

What is the significance of the example given about a coffee t-shirt in the video?

The coffee t-shirt example is used to illustrate a simple, minimalist design that can appeal to a broad audience. It also serves as a practical demonstration of how to create a product listing and the potential revenue that can be generated from successful listings.

Why does the video recommend focusing on a niche when setting up an Etsy print on demand shop?

Focusing on a niche allows the shop to cater to a specific audience with targeted products, making it easier to market and connect with potential customers who share a common interest.

What is the video's stance on the 'get-rich-quick' schemes often promoted in side hustle videos?

The video is critical of 'get-rich-quick' schemes, emphasizing the importance of a legitimate, well-planned approach to setting up a side hustle, with a focus on sustainable business practices and effective marketing strategies.

How does the video script suggest measuring the success of an Etsy print on demand shop?

The video script suggests measuring the success of an Etsy print on demand shop by the number of sales and the revenue generated, as well as the ability to consistently appear in search results and attract repeat customers.

Outlines

00:00

🎨 Starting an Etsy Print-on-Demand Side Hustle

The video script introduces a legitimate side hustle on Etsy, focusing on print-on-demand. The speaker clarifies that while many online hustles promise quick riches, they often aren't realistic. Instead, they offer a 3-month plan to set up an Etsy print-on-demand business, which involves creating designs for products like t-shirts and mugs. These products are only printed and shipped when a customer orders them, minimizing upfront costs and risks. The speaker shares advice from people who have successfully used this model and emphasizes the importance of marketing to attract customers. They also provide a practical example by searching for 'coffee t-shirts' on Etsy and analyzing a successful shop with 7,274 sales, suggesting a revenue of $167,000. The video promises to guide viewers on setting up their own Etsy shop and designing products, with a focus on marketing strategies to ensure success.

05:01

🔍 Scaling Up and Marketing Your Etsy Side Hustle

The second paragraph delves into the strategy for scaling up the Etsy print-on-demand business. It suggests creating a variety of products, potentially up to a thousand, before finding a hit. The speaker recommends experimenting with different designs and keywords to optimize search results on Etsy. They discuss the importance of social media marketing, suggesting that building a community around a niche can lead to sales. The video touches on the idea of creating content related to the niche, such as coffee, to attract an audience and test product designs. The speaker also mentions the value of persistence, as success often comes after multiple attempts and learning about social media marketing. They conclude by encouraging viewers to share their progress and consider using Printify, a platform that simplifies the process of creating and managing print-on-demand products.

Keywords

💡Side Hustle

A 'side hustle' refers to a part-time job or business venture that one undertakes in addition to their primary job. In the context of the video, the presenter is discussing how to start a legitimate side hustle that can generate income. The video aims to guide viewers on setting up an Etsy print-on-demand business, which is presented as a viable side hustle.

💡Etsy

Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. In the video, Etsy is mentioned as the platform where the side hustle business will be set up, specifically for creating and selling print-on-demand products.

💡Print on Demand

Print on demand is a business model where products are only printed when a customer orders them, eliminating the need for inventory. The video discusses setting up an Etsy shop with print-on-demand products, such as t-shirts and mugs, which are only produced when a customer purchases them.

💡Market

In the video, 'market' refers to the process of promoting and selling products to potential customers. The presenter emphasizes the importance of marketing in making a print-on-demand business successful, suggesting strategies like using social media and optimizing search keywords.

💡Niche

A 'niche' in marketing refers to a specific segment of the market that has particular preferences. The video suggests focusing on a niche, such as coffee lovers, to design products that appeal to that specific group, which can help in marketing the products effectively.

💡Keyword Optimization

Keyword optimization involves using specific words and phrases in product descriptions to improve searchability. The video explains that successful Etsy sellers use keyword optimization to make their products appear in search results when potential customers are looking for related items.

💡Social Media Marketing

Social media marketing is the process of promoting products or services through social media platforms. The video suggests using social media marketing to drive traffic to the Etsy store and increase product visibility, which is crucial for the success of the side hustle.

💡Inventory

Inventory refers to the stock of goods that a business has on hand. The video highlights that with print-on-demand, there is no need to maintain inventory, which reduces the upfront cost and risk associated with starting a business.

💡Design

In the context of the video, 'design' refers to the creation of visual content for products like t-shirts and mugs. The presenter discusses the simplicity of designing products and the importance of creating designs that resonate with the target market.

💡Profitable

Being 'profitable' means generating more income than the costs incurred. The video assures viewers that with proper setup and marketing, an Etsy print-on-demand side hustle can be profitable, despite not being a get-rich-quick scheme.

💡Search

In the video, 'search' refers to how customers find products on Etsy. The presenter discusses the importance of optimizing product listings for search, so that when customers search for items like 'coffee t-shirts,' the products appear in the search results.

Highlights

Introduction to a legitimate side hustle on Etsy with print on demand.

Advising on the importance of setting up a side hustle realistically and sustainably.

Explanation of the print on demand business model without the need for inventory.

Sharing advice from individuals who have successfully used Etsy print on demand.

Emphasizing the necessity of marketing to attract customers to a print on demand store.

Demonstration of how to set up an Etsy shop and link it with Printify.

Tutorial on designing simple yet appealing products for the Etsy store.

Discussion on the importance of product variety to increase the chances of success.

Strategy for using keywords effectively to optimize product listings for search.

Case study analysis of a successful Etsy shop with 7,274 sales.

Highlighting the importance of persistence and continuous product iteration.

Recommendation to create a niche focus for the products to target a specific audience.

Introduction to social media marketing as a tool for driving traffic to the Etsy store.

Advice on building a community around a niche to test and market products effectively.

Encouragement for viewers to share their Etsy print on demand journey and results.

Promotion of a free 7-Day YouTube course for learning social media marketing.

Conclusion and call to action for viewers to start their own Etsy print on demand side hustle.

Transcripts

so you're looking to start a side hustle

that'll actually make you some money

you've probably seen all these side

hustle videos being like make $500 a day

and then make $11,000 and then 2,000 and

then $10,000 a day most of those are not

real there's a lot of get-rich quick

ones out there that are really annoying

and so I wanted to show you a side

hustle that is legit I know people doing

this want to walk you through a 3-month

plan of setting this up so that you can

actually succeed at it and what a lot of

those other ones also don't mention they

talk about how to set something up but

they don't talk about how to actually

get customers wanted to show you how to

do that as well so first off the side

Hustle is Etsy print on demand now to be

perfectly clear I haven't done this

personally but I've talked to a bunch of

people who have actually done this and

kind of gotten some really good advice

from them that I wanted to share with

you and I'm actually going to walk you

through everything on how to do this and

more importantly how to Market it so if

you don't know what Etsy print on demand

is is pretty much you set up an Etsy

shot then you design some products

whether it's t-shirts or mugs or

whatever and then whenever someone buys

one of those things that you Market on

Etsy and other places they will print

one of them and then send it out so this

is very low cost of Entry very low risk

because you don't have to buy any

inventory or anything like that but it

can be pretty profitable if you actually

set it up like a business it's not going

to be overnight but I'll show you how to

do that so before we get into how to

actually set this up I just wanted to

show you an example real quick and we

can run the math on what a more

realistic brand is actually making so I

just typed in kind of like coffee

t-shirts into the the the search bar

here if you notice a lot of these

t-shirts most of them are actually just

very basic and whenever you would buy

one of these a company would actually

print it and then send it to you nobody

has like a box of these in their living

room that's a whole different approach

that I wouldn't personally want to do

but let's look at this one right here

because as a minimalist coffee lover I

like this I can see this being a gift

for a lot of people just says coffee

with a period be so easy to design in

fact I'm going to show you how to do

that and then if you look at the the

company overall they have

7,274 sales that's

$167,000 that they could have made from

the shop obviously they're going to have

a lot of expenses and we'll talk you

through those that's not all profit it

doesn't happen by accident again there's

a lot of marketing that goes into this

and I want to show you a few different

things but I think a lot of people just

try to make one or two T-shirts they

throw them up and then they call it a

day and then they say it wasn't

successful you have to make a lot of

these in order to see success and they

have obviously done that they've made a

lot of these shirts to start off with

you want to just go to Etsy and create a

shop it's pretty basic to do takes like

a couple minutes you can fill that out

and then you want to go over to

something called printify who is

actually partnering with me on this

video there's a link down below that you

can check out you can either use your

own email address or if you want to

actually treat this like a business

create a separate email address that is

just for this work and create an account

with that it only takes a couple minutes

it's pretty easy to do and then once you

get in there you can just go to let's

say a t-shirt or whatever and I'm just

going to show you this real quick CU I

really want to focus on the three-month

plan and especially marketing uh the

side of this so you can pick uh a

t-shirt that you like this one's pretty

pretty simple unisex heavy cotton you

can go ahead and start designing this I

actually went ahead and kind of copied

that other one where you have this just

coffee with a period because anybody can

write coffee with a period on a t-shirt

I kind of like that minimalist style you

can have different words you can do a

different section you could write cats

you could write whatever you want to

have on here but this is something that

I might actually wear but it is

important to be a little bit unique so I

used a little bit of a different font um

you can do different styles you can do

whatever you want to do but I just

wanted to show that it's very very

simple you can use a bunch of different

things to design this get as uh into it

or as not into it as you want I would go

with something as simple as possible you

can use free things like canva you can

download pictures you can do whatever

you want but I would try to pick a

specific Niche like for me I love coffee

I know there's tons of coffee lovers out

there there's going to be so many

different things that I can do with this

that I would focus just on a billion

different ways to say the same thing

which is that I'm a coholic that's a

word coholic yeah so I would try that

then you can actually link printify to

your Etsy store and once you go ahead

and create this product check how it's

going to look on an actual shirt pick

the colors and all that then it will

actually automatically go over into your

Etsy store but that is where things

actually just begin it's where most of

these kind of just end I actually talked

to some people over at printify and they

really talked about what really made

their successful people successful

versus just kind of the all the people

that fail optimizing search and then

driving traffic so so let's go back and

and look over here if you notice they

actually have a bunch of keywords

they're not just naming it like coffee

t-shirt they named it coffee t-shirt

coffee minimalist shirt coffee lovers

shirt women's unisex coffee cute shirt

caffeine quotes shirt morning coffee tea

they are key keyword stuffing this so

that whenever someone types in coffee

t-shirt which is exactly what I typed in

to find them they want to show up in the

top of this and if you see all of these

people have look at this 50,000 like

that one's crazy so I don't want to use

that as an example 28,000 reviews uh

1,700 reviews that was actually a

smaller one that I tried to find

obviously there's going to be thousands

of these that didn't make any money but

if you see something like this right

here which is a proven concept that this

one works well it's got 1,700 reviews

somebody else made something very

similar so maybe actually this person

ripped off that person or that person

ripped off this person but you can kind

of do the the same thing but different

where you find a different shirt that is

working really well or a different mug

or whatever you decide to go with and

there's whole videos that explain how to

like deep dive into all these different

Design Elements and stuff but that's a

whole different video this is also a

very common one like a billion different

variations of of coffee with a heartbeat

once you decide what you want to do you

want to find what these people are

putting as their keywords and then kind

of copy that as well everything you can

think of that someone would type in you

want to make sure you have those

keywords in there to give yourself the

best chance of success for showing up in

search for everybody who is searching on

here for for birthday gifts or gifts for

a friend or whatever cuz that's what a

lot of these are actually going to be

where they're going to type in coffee

t-shirt cuz they know somebody's having

a birthday coming up and they they like

coffee and they they would like a

t-shirt so so that's like kind of the

the first step in this plan is making

your first shirt setting up your shop

that might be even like the first couple

weeks to the first month of your plan

but then I want to talk about how you

can actually ramp things up so that you

you can start making money on this and

not just be a statistic that never sells

a t-shirt cuz that's what most people do

when I talked to some experts on this

what they recommended is making a bunch

of shirts even up to a thousand before

you find one that's going to click you

can make a different shirt every day

every week you can make 50 of them at

once you can do whatever it takes to

make high quality things and actually

like put in all the keyword optimization

figure out how to get nice pictures all

that type of stuff which might take a

while but very few people are actually

successful on their first t-shirt it

actually takes a bunch of them their

first mug whatever they're selling here

so what you want to try is you know

coffee mood coffee wine mood I think

mood wine coffee holic look at all these

different variations that are the same

thing not today peace mood wine they had

their mood coffee this just says

minimalist coffee but it's on a hoodie

like so many hashtag win so they they

really know who they're kind of going

after and they have made tons and tons

of these they're experimenting with

different colors in total they have

846 listings to get those seven ,000

sales if you quit after three because it

doesn't work much like with having a

YouTube channel most people quit after a

couple videos and then they say that the

you know the the algorithm is rigged and

there's too many people out there it's

definitely going to happen if you if you

quit after just a couple I wouldn't

really start this but if you are

committed to doing this for a long time

um it can definitely be a really cool

thing and again if you can get something

to show up in search you can just keep

getting sales for a long time social

media marketing if you're new to this

whole world it is extremely powerful

whether you're doing Tik Tok or in

Instagram YouTube there's so many

different things depending on what

you're talking about that will relate

and just Marketing in itself is a whole

another skill that you're going to have

to learn because you could be posting

stuff and eventually you might show up

in search on Etsy which can be a viable

strategy there's tons of people who just

do that and nothing else but if you want

to actually take some control over what

you're doing more than just posting a

lot of stuff then if you can also post

on social media build up a following by

doing like there's meme communities

where they do a meme of something that

relates to people and then they actually

like talk about their shirts or you

build up talking about coffee you you

just talk about coffee you have a page

about coffee and then you're always

wearing one of your shirts whatever

Niche you decide to go into if you can

build up a community of people who are

interested in similar stuff and then you

just test products on those people you

just test over and over and over again

with 500 different shirts or a 100

different shirts until you find one that

really clicks with people whether it's

the font or whatever it is it really

clicks with people that's where you can

start making money and you got to

continually post and make more and more

stuff in order to keep finding you know

new customers and stuff like that and

driving them back to your sales page but

that is really where a lot of people

fail is that they only make a couple

shirts and then they never actually go

out and actively Market their stuff and

this is not like a a quick thing this

might take 20 posts it might take 100

posts or 200 posts because you're going

to have to learn social media a little

bit but that is really an important

skill to learn as well and if you are

looking to kind of learn social media a

little bit I do have a 7-Day free

YouTube course is slightly different

than this it's more for uh kind of the

style style of video but if you want to

check out that there's a link down below

for that as well and again if you are

going to go down this approach I would

definitely check out priny it's very

easy to use there's so many different

options in there not everybody wants to

do a t-shirt but you can do you know

t-shirts sweatshirts hoodies candles

baby clothes there's so many different

ways that you can go with this and kind

of build a little brand around these

items even candles you can put weird

stuff on candles there's so many

different things that you can kind of

print on demand not really have

inventory just design them and then see

see what sticks with this audience that

you're beginning to build see what you

can have show up in search so that

people can continually find that forever

so this is really cool if you guys do

end up making this and you've made a

couple put a link down in the comments

or like hit me up on Instagram I'd love

to see what you're doing what path you

decide to go with this and yeah thanks

for watching see you next week