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Summary

The video script discusses the process of launching a new OEM brand in India, focusing on the manufacturing of electronic devices such as headphones and earbuds. The conversation revolves around product quality, customization options, pricing strategies, and the importance of meeting customer needs. It also touches on the challenges of maintaining brand integrity while offering competitively priced products. The discussion includes details about the minimum order quantities, the time required for production, and the shipping process to India, including the necessary certifications and the impact of taxes on pricing.

Takeaways

• 😀 The speaker discusses launching a new model of headphones in Factor India, emphasizing the novelty and high quality of the product.
• 🔄 The procedure for starting an OEM brand and printing one's name on the product is mentioned, with the speaker offering suggestions for quality assurance.
• 🎧 The conversation includes various headphone models like neckband, TW for C star, and OWS, highlighting their features and market appeal.
• 🌐 The Indian market is discussed as a significant area for sales, with the speaker acknowledging the popularity of certain models in India.
• 💰 The pricing for different models is discussed, with the speaker mentioning the cost for models like MQ 188 and the cheapest options available.
• 🔩 The possibility of customization and the use of different components, such as batteries and ICs, to achieve different price points is explored.
• 📦 The discussion includes the option of doing packaging in India to reduce costs, especially for smaller orders.
• 🚚 Shipping and certification requirements for exporting to India are mentioned, with the speaker assuring BIS certification for the products.
• 📈 The speaker talks about the frequency of new model launches and the ability to cater to OEM orders with varying quantities and designs.
• ⏰ Timeframes for order fulfillment and shipping to India are discussed, with an emphasis on the efficiency of the process for both small and large orders.

Q & A

What is the procedure for starting an OEM brand with the new model discussed in the script?

To start an OEM brand with the new model, one would need to discuss with the manufacturer about customizing the product with their brand name and potentially making changes to the design or components to fit their market needs. The manufacturer can provide suggestions on quality and stability, and they can also offer different designs or models for OEM production.

What are the minimum order quantities for OEM products mentioned in the script?

The script mentions that even a single piece can be considered for OEM production, but for cost-effectiveness, higher quantities like 1,000 pieces or more are preferable. The manufacturer is open to discussing minimum quantities and can adjust based on customer requirements.

How does the manufacturer ensure quality stability in their products?

The manufacturer ensures quality stability by using high-quality components like the JC IC and coppering in the speakers. They also mention having battery protection and are willing to make changes to meet customer needs while maintaining a promise of quality.

What are the cost implications of using cheaper components in the products?

Using cheaper components can reduce the cost of the product. For example, changing the battery from a 118 to a 90 can lower the price, but it may come with a lack of protection and potential quality issues. The manufacturer advises against compromising on quality for long-term business success.

What is the typical lead time for producing a new order of 1,000 pieces?

The manufacturer states that the lead time for producing a new order, even for 1,000 pieces, is approximately one month, which includes the time needed to purchase materials and prepare the order.

Can the manufacturer ship products without packaging to reduce costs?

Yes, the manufacturer can ship products without packaging, which can help reduce costs. Customers can then choose to do the packaging in their own country, such as India, to further customize the product for their market.

What are the shipping options and considerations for sending products to India?

Shipping options include sea and air freight, with air being faster but more expensive. The cost of shipping can vary depending on whether the products are packed or not, as this affects the CBM (cubic meter) calculation. The manufacturer can recommend a cargo person to the customer for the best shipping rates.

What certifications are needed for products to be sold in the Indian market?

The script mentions that the manufacturer has a BIS (Bureau of Indian Standards) number, which is a requirement for many products sold in India. They can provide this certification to meet Indian market requirements.

How does the manufacturer handle taxes and duties for products being imported into India?

The manufacturer mentions that they are aware of the tax implications and work with cargo companies to manage the risk. They suggest that customers should be prepared to handle taxes and duties as part of the import process, but they can provide guidance on managing these costs.

Can the manufacturer provide materials separately for assembly in India?

Yes, the manufacturer can provide materials separately, allowing customers to assemble the products in India. This can help in reducing costs and aligning with 'Make in India' initiatives. The cost difference for unassembled products versus fully assembled ones is about two RMB per unit.