Smart Shopper: Shopping online vs. in-store
Summary
TLDRIn February, online shopping surpassed traditional retail for the first time, according to the Commerce Department. Renata Di Gregorio explores the pros and cons of online versus in-store shopping, highlighting the convenience and time-saving aspects of online shopping, while noting the benefits of in-store experiences like instant customer service and the ability to try items before buying. The segment also offers smart shopping tips, such as using price comparison apps and looking for discount codes. It emphasizes the importance of researching before purchasing, especially for items like TVs and clothes, and suggests strategies for getting the best deals, including price matching. The video also touches on the significance of supporting local businesses and the unique benefits of shopping on Black Friday versus Cyber Monday.
Takeaways
- 🛒 Online shopping surpassed in-store shopping in February, marking a significant shift in consumer behavior.
- 📱 The convenience of online shopping is a major 'pro', allowing 24/7 access to a vast array of products.
- 🏬 In-store shopping offers the advantage of immediate interaction with products and easier customer service.
- ⏰ Online shopping is time-saving as it eliminates the need to travel and search for items in physical stores.
- 💸 There are no shipping or return costs with in-store shopping since you are the shipper.
- 🔍 Price comparison is easier online, with tools like PriceGrabber helping consumers find the best deals.
- 👕 For clothing, keep track of both online and in-store sales, as one might offer better deals than the other.
- 📺 When shopping for specific items like TVs, online often provides the best deal, even with shipping costs.
- 🔎 Research is crucial when buying online; check the company's reputation and read the fine print.
- 📱 Use your smartphone to check reviews of items in-store to make informed purchasing decisions.
- 🏢 Consider the impact of your spending on small businesses, which will be discussed in the Smart Shopper series.
Q & A
What significant change in shopping behavior occurred in February according to the Commerce Department?
-For the first time ever, online shopping officially overtook brick and mortar shopping in February.
What are the advantages of online shopping mentioned in the script?
-Online shopping offers convenience, availability of any product desired, and time-saving as it is accessible 24-7 and faster than traditional shopping.
What are the benefits of shopping in a physical store as highlighted in the script?
-Physical stores allow customers to interact with items before purchase, offer instant customer service, and eliminate shipping and return costs since the customer is the shipper.
How can online price comparison be easier than visiting multiple physical stores?
-Online price comparison can be done easily through smart shopper apps and sites, such as PriceGrabber, which allows comparison of all products without the need to visit different stores.
What is a strategy suggested for finding cheaper prices while shopping in a physical store?
-While in a physical store, you can use your smartphone to find the same product at another store for a cheaper price and ask if the store will match the price.
What does the script suggest about the best place to buy a TV in terms of price?
-According to the tech advice website 'Lifewire', it's better to go online for the best deal on a TV, as most online prices are lower even with shipping.
What precautions should be taken when buying a TV online?
-When buying a TV online, research the company you're buying from and read the fine print to ensure a good purchase.
What is the consensus on shopping for clothes, according to the script?
-The main consensus on shopping for clothes is to keep track of both online and in-store sales, as sometimes one type of sale is better than the other.
What advice does consumer expert Clark Howard give for shopping?
-Clark Howard advises doing online research to compare prices before going to the store, making a list to avoid impulse buying, and checking out reviews on your smartphone for items you see in a store.
What is the significance of shopping locally mentioned in the script?
-The script suggests that where you spend your money can matter, and it will be further discussed in the Smart Shopper series, emphasizing the importance of shopping locally.
What are the specific shopping days mentioned in the script and what should you shop for on each day?
-The script mentions Black Friday for doorbuster deals that require in-store shopping, and Cyber Monday for older generations of smaller gadgets.
Outlines
🛒 Online vs. In-Store Shopping: Pros and Cons
The script discusses the shift towards online shopping, highlighting its convenience and 24/7 availability. It compares the pros and cons of shopping online versus in-store, emphasizing the ease of finding products and saving time online but also noting the benefits of in-store shopping such as instant customer service and the ability to interact with products before purchase. The script also suggests strategies for smart shopping, like using apps for price comparison, looking for discount codes, and checking reviews before buying. It advises on researching companies and reading terms when purchasing online, especially for items like TVs where online prices are often lower. For clothes, the script recommends keeping track of both online and in-store sales and doing thorough research on product quality and fit.
Mindmap
Keywords
💡Online Shopping
💡Brick and Mortar
💡Smart Shopper
💡Price Comparison
💡Discount Codes
💡Price Matching
💡Black Friday
💡Cyber Monday
💡Tech Advice
💡Consumer Expert
💡Shopping Locally
Highlights
Online shopping overtook brick and mortar shopping in February according to the Commerce Department.
Online shopping offers convenience and is available 24-7.
Online shopping provides a wide range of products, including those not available in-store.
Online shopping is time-saving, especially avoiding the hassle of finding parking during peak times.
In-store shopping allows customers to interact with items before purchasing.
Customer service is often easier and more immediate in physical stores.
In-store shopping eliminates shipping and return costs.
Physical stores can be a way to spend leisure time.
Price comparison is easier online than visiting multiple physical stores.
Smart shopper apps and sites like PriceGrabber facilitate online price comparison.
Remember to account for shipping costs when comparing online prices.
Utilize discount codes for additional savings during online shopping.
Some stores may price match if you find a lower price online.
For specific items like TVs, online shopping often offers the best deals even with shipping costs.
Research the company and read the fine print when buying online.
For clothes, keep track of both online and in-store sales as one may be better.
Consumer expert Clark Howard suggests doing online research before going to the store.
Make a list and avoid impulse buying to stay within budget.
Check reviews on your smartphone for items in physical stores.
Consider the impact of shopping locally and supporting small businesses.
Shop Black Friday for doorbusters and Cyber Monday for older generations of gadgets.
Transcripts
FOR THE FIRST TIME EVER,
ONLINE SHOPPING OFFICIALLY
OVERTOOK BRICK AND MORTAR
SHOPPING IN FEBRUARY..
ACCORDING TO THE COMMERCE
DEPARTMENT. BUT DOES
SHOPPING ONLINE ACTUALLY MEAN
YOU'RE SAVING A BUCK?
RENATA DI GREGORIO COMPARES
YOUR TRADITIONAL SHOPPING CART
TO THE ONE YOU CLICK.. IN
TODAY'S SMART SHOPPER.
3
RENATA: IF EVER THERE WAS A
TIME TO MAKE A PRO AND CON
LIST, IT'S NOW. WE KNOW
YOU LOVE YOUR ONLINE SHOPPING,
BUT HOW'S IT COMPARE TO THE
SHOPPING YOU ACTUALLY HAVE TO
PUT ON PANTS FOR? LET'S
BREAK IT DOWN. ONLINE
SHOPPING IS AT YOUR FINGERTIPS
24-7. WE KNOW THE
"PRO'S"... CONVENIENCE
ANY PRODUCT YOUR LIL HEART
DESIRES
AVAILABILITY...ESPECIALLY IF
WHAT YOU WANT ISN'T IN-STORE
TIME-SAVING....BECAUSE
"CLICK" IS A WHOLE LOT FASTER
THAN TRYING TO FIND A PARKING
SPACE BEFORE CHRISTMAS.
BUT IF ACTUALLY SETTING FOOT
IN AN ESTABLISHMENT IS YOUR
M-O... SOME PLUSES: YOU
ACTUALLY GET TO INTERACT WITH
AN ITEM BEFORE YOU DROP SOME
CHANGE... AND CUSTOMER SERVICE
IS EASIER. IT'S INSTANT
IMPATIENT. NO SHIPPING
COSTS NOR RETURN COSTS 'CAUSE
YOU'RE THE SHIPPER. AND
LOOKING TO KILL SOME TIME ON A
SATURDAY? A SHOPPING TRIP
SOUNDS LIKE A PLAN. SO
RIGHT NOW YOU
3
MIGHT BE SAYING, 'DUH, RENATA,
WE KNOW THIS.' STAY WITH
ME- WE'RE GOING THROUGH IT
'CAUSE IT'LL COME IN HANDY
LATER. KEEP IN MIND ONLINE
PRICE-COMPARISON CAN BE WAY
EASIER THAN DRIVING AROUND TO
15 DIFFERENT STORES. THERE
ARE SMART SHOPPER APPS AND
SITES FOR THIS- LIKE ON
PRICEGRABBER YOU CAN COMPARE
EVERYTHING... THEN IF YOU
WANT-- STILL GO TO THE STORE.
DON'T FORGET ABOUT SHIPPING
COSTS IF YOU DON'T. ALSO
LOOK FOR DISCOUNT CODES ONLINE!
COOL TIP-- IN SOME STORES
WHILE YOU'RE THERE- YOU CAN
FIND THE THING YOU WANT TO
BUY- ON YOUR SMARTPHONE-AT
ANOTHER STORE FOR CHEAPER...
THEN SEE IF THE STORE YOU'RE
IN WILL MATCH THE PRICE.
VERY THRIFTY, I KNOW.
ALRIGHT, SO WHAT IF YOU'RE
SHOPPING FOR SOMETHING
SPECIFIC? pause LIKE A
TV... BRINGING IN THE DATA
ON THIS ONE... TECH ADVICE
WEBSITE "LIFEWIRE" WENT
THROUGH OUR TRUSTY LIST AND
HERE'S THEIR FINAL VERDICT ON
PRICES: GO ONLINE FOR THE
BEST DEAL ON A TV. THEY
SAY MOST ONLINE PRICES ARE
LOWER EVEN WITH SHIPPING.
THE CATCH HERE-- RESEARCH THE
COMPANY YOU'RE BUYING FROM AND
READ THE FINE PRINT.
SECOND THING WE'RE SHOPPING
FOR...pause CLOTHES.
THE MAIN CONSENSUS ON THIS
ONE-- SALES, SALES SALES.
KEEP TRACK OF ONLINE ONES AND
IN-STORE.. BECAUSE SOMETIMES
ONE IS BETTER THAN THE OTHER.
IF YOU'RE GOING ONLINE, DO
YOUR RESEARCH. ARE
REVIEWS SAYING THE SHIRT RUNS
BIG? IS IT MADE OUT OF
TERRIBLE MATERIAL? FIND
OUT. FOR SOME OVERALL
TIPS, WE LOOK TO CONSUMER
EXPERT "CLARK HOWARD."
FIRST: DO YOUR RESEARCH ONLINE
TO COMPARE PRICES BEFORE GOING
TO THE STORE.. AND SEE IF
THAT STORE WILL MATCH PRICES.
SECOND: MAKE A LIST AND
DON'T IMPULSE BUY. LASTLY:
CHECK OUT REVIEWS ON YOUR
SMARTPHONE OF SOMETHING YOU
SEE IN A STORE. SO IF
YOU'RE DOING ALL THIS PRICE
COMPARISON YOU'RE PROBABLY NOT
DOING IT AT SMALL BUSINESSES.
áWHYá WHERE YOU DROP YOUR
DOLLARS CAN MATTER-- LATER IN
OUR SMART SHOPPER SERIES.
PUTTING THE VALLEY FIRST
RENATA DI GREGORIO WZDX
NEWS
3
BLACK FRIDAY
3
MEANS SOME DOORBUSTERS YOU
HAVE TO GO SHOP IN THE STORE
FOR.. SHOP BLACK FRIDAY TO
GET THE NEWEST, EXPENSIVE ITEM.
SHOP CYBER MONDAY FOR
OLDER GENERATIONS OF YOUR
SMALLER GADGETS. TONIGHT,
WE WILL TAKE A LOOK AT THE
IMPORTANCE OF SHOPPING LOCALLY.
3
PEOPLE AT BRIDGE STREET
ARE KICKING OFF THE HOLIDAY
SEASON TONIGHT. FOR THE
12TH YEAR IN A ROW, BRIDGE
STREET WILL LIGHT UP THEIR BIG
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