TEAM STARKERS MOTORSPORTS :: Business Plan Event - 8th Quad Torc (AIR-2)
Summary
TLDRStarcus Engineering Works, an automobile manufacturing solutions provider, addresses industry challenges like technology stagnation and skilled labor shortages. They offer a one-stop solution with reliable manpower, no minimum order requirements, and competitive rates. With a focus on the Indian market, they aim to be a leading startup, manufacturing for student teams and startups. Their marketing strategies include engineering blogs, Motorsports sponsorships, and workshops. Revenue projections show significant growth, with partnerships with EV startups like Sony and D Express contributing to their financial success. They seek 1.5 crores for a 10% equity stake to expand and acquire advanced machinery.
Takeaways
- 🚀 Starcus Engineering Works is an automobile manufacturing solution provider that aims to solve problems in the industry such as a lack of advanced technology and skilled labor.
- 🔧 They identified the industry's phase as 2.2 and noted issues like material seller monopolies, authenticity concerns, and high costs due to long lead times and material unavailability.
- 🛠️ The company offers a one-stop solution for vehicle manufacturing, with reliable and skilled manpower, fast response times, no minimum order requirements, and standard rates for special parts.
- 📈 They are leveraging Industry 4.0 to provide a large variety of operations with optimum quality.
- 👥 The founding team includes Sahil Singh (CEO), Shubham Maurya (CTO), and Tanmay Salaunkhe (CMO), who bring a combined vision to create a successful one-stop solution company.
- 🎯 Their mission is to deliver a better future to the next generation with the same excitement and experience of traditional manufacturing, ensuring safety.
- 🌟 The vision is to be a leading startup developing and maintaining world-class products and services for the Indian market.
- 📊 Initial target market is Mumbai-based student teams and various automobile startups, with a gradual shift towards industries.
- 📈 Revenue projections for the first half of 2020 were 2.59 lakhs, with an estimated over 5 lakhs for the second half, boosted by a tie-up with EV startup Sony.
- 💹 Future financial predictions show a revenue of around one crore by 2023, with 60% from startups and 40% from student teams, and 1.6 crores by 2024, with 75% from startups and 25% from student teams.
Q & A
What is the main focus of Starcus Engineering Works?
-Starcus Engineering Works is an automobile manufacturing solution provider that focuses on creating a marketplace to deliver manufacturing solutions and material procurement for Motorsport teams and startups.
What problems did Starcus identify in the automobile manufacturing sector?
-Starcus identified a lack of reliable advanced technology, an acute shortage of skilled labor, material supplier monopolies, and issues with the authenticity of parts. Additionally, there were high costs due to long lead times and material unavailability.
How does Starcus Engineering Works plan to address the identified problems?
-Starcus offers a One-Stop solution for vehicle manufacturing with reliable and skilled manpower, fast response times, no minimum order requirements, and standard rates for special parts. They also leverage Industry 4.0 to provide a large variety of operations with optimum quality.
Who are the founding members of Starcus Engineering Works?
-The founding members of Starcus Engineering Works are Sahil Singh (CEO), Shubham Maurya (CTO), Tanmay Salaunkhe (CMO), and the speaker who is also a part of the founding team.
What is Starcus Engineering Works' mission and vision?
-The mission of Starcus Engineering Works is to deliver a better future to the next generation with the same excitement, experience, and safety of traditional manufacturing. Their vision is to be a leading startup developing and maintaining world-class products and services for the Indian market.
What are Starcus Engineering Works' initial target markets?
-The initial target markets for Starcus Engineering Works are Mumbai-based student teams and various automobile startups.
What marketing strategies does Starcus Engineering Works plan to implement?
-Starcus' marketing strategies include publishing engineering blogs, sponsoring Motorsports events and teams, conducting workshops and exhibitions in colleges, and promotional marketing through referral codes, coupons, flyers, posters, stickers, and merchandise.
What are Starcus Engineering Works' revenue projections for 2020 and beyond?
-In the first half of 2020, Starcus generated a revenue of 2.59 lakhs, with an estimated projection of over 5 lakhs for the second half. For 2023, they project revenues of around one crore, and for 2024, they expect revenues of around 1.6 crores.
How does Starcus Engineering Works plan to utilize the investment of 1.5 crores?
-The 1.5 crores investment would be used for the expansion of the company, acquiring advanced machinery costing around 55 lakhs, and investing around 25 lakhs in inventory.
What is the current valuation of Starcus Engineering Works and how was it determined?
-The current valuation of Starcus Engineering Works is 15 crores. This valuation takes into account the potential of their networks, assets, and the business they have already done, including signed deals with EV startups like Solai and D Express.
What is Starcus Engineering Works' approach to handling a technical issue like engine overheating?
-Starcus would handle technical issues like engine overheating by setting up a grievance portal on their website for customer complaints, scheduling recalls for problematic vehicles, offering ECU re-tuning, replacing radiator fans if necessary, and continuing R&D for cost-effective solutions. For brand building, they would issue sincere apologies, run marketing campaigns, and conduct third-party technical audits.
Outlines
🚀 Introduction to Starcus Engineering Works
Starcus Engineering Works is introduced as an automobile manufacturing solution provider that addresses industry challenges like lack of advanced technology, skilled labor shortages, and material monopolies. The company, founded by Sahil Singh, Shubham Maurya, and Tanmay Salaanke, offers a one-stop solution for vehicle manufacturing with reliable manpower, quick response times, and no minimum order requirements. They aim to be a leading startup providing world-class products and services for the Indian market, with a focus on student teams and automobile startups in Mumbai. The company's mission is to deliver a better future to the next generation with the excitement and safety of traditional manufacturing, utilizing Industry 4.0 for a wide range of operations and optimum quality.
📈 Marketing Strategies and Financial Projections
The marketing strategies of Starcus Engineering Works include publishing engineering blogs, sponsoring Motorsports events, conducting workshops, and using promotional tactics like referral codes and advertising through various mediums. The company's revenue projection for the first half of 2020 was 2.59 lakhs, with an estimated increase to over 5 lakhs in the second half, largely due to a partnership with EV startup Sony. Future revenue projections for 2023 are around one crore, with 60% from startups and 40% from student teams, and for 2024, the projection is 1.6 crores, with a 75-25% split respectively. The company also discusses potential equity exchange for funding to expand operations and acquire advanced machinery.
🔍 SWOT Analysis and Future Expansion Plans
Starcus Engineering Works performs a SWOT analysis to strategize their business. Their strengths include a strong network from Motorsports history and the growing automobile industry. Weaknesses are identified as the impact of the pandemic on the industry and the need for mass production techniques for profitability. Opportunities lie in strategic alignments with potential customers and the current market's unreliability of products. Threats include intense competition from existing players and industrial hazards. The company plans to expand by offering 10% equity in exchange for 1.5 crores, which will be used for business expansion, acquiring advanced machinery, and investing in inventory.
💼 Investor Pitch and Discussion on Market Position
The team from Starcus Engineering Works presents to potential investors, highlighting their first year in business and their experience as a Motorsports team. They discuss their market understanding, the gap they aim to fill in the industry by providing transparent and reasonable rates, and their plans to manufacture for upcoming startups. The company is seeking 1.5 crores in investment, offering 10% equity in return, and discusses their valuation based on the potential of their network and assets. The conversation with investors also covers the company's current business volume, signed deals with startups like Solai and D Express, and their ongoing negotiations with other entities.
Mindmap
Keywords
💡Automobile Manufacturing
💡Industry 4.0
💡Skilled Labor
💡Material Monopoly
💡Lead Times
💡Marketplace
💡Motorsports
💡Revenue Projection
💡SWOT Analysis
💡Deep Dive Topic
💡Investment Proposal
Highlights
Introduction of Starcus Engineering Works as an automobile manufacturing solution provider.
Identification of industry problems such as lack of advanced technology, skilled labor shortage, and material monopolies.
Provision of a One-Stop solution with reliable and skilled manpower for vehicle manufacturing.
Emphasis on Industry 4.0 for a variety of operations with optimum quality.
Introduction of the founding members: Sahil Singh (CEO), Shubham Maurya (CTO), and Tanmay Salaunkhe (CMO).
Company's mission to deliver a better future with traditional manufacturing's excitement, experience, and safety.
Vision to be a leading startup developing world-class products and services for the Indian market.
Initial target market focus on Mumbai-based student teams and automobile startups.
Marketing strategies include engineering blogs, Motorsports event sponsorships, and college workshops.
Revenue projection for 2020, with a significant increase in the second half due to a tie-up with EV startup Sony.
Future financial predictions for 2023 and 2024, with a focus on partnerships and market expansion.
Offering 10% equity in exchange for 1.5 crores for business expansion and machinery acquisition.
Worst, realistic, and best-case scenarios for company growth and revenue.
SWOT analysis highlighting strengths, weaknesses, opportunities, and threats.
Deep dive topic discussing a challenge of engine overheating and the company's technical and brand-building responses.
Introduction of the company website and customer portal for order placement and grievance redressal.
Investor query response regarding the company's market experience and competition analysis.
Discussion on the company's valuation and the rationale behind the 1.5 crores funding requirement.
Transcripts
good afternoon to all the judges onto
the panel hello everyone we are from
starcus engineering works we are an
automobile manufacturing solution
provider we started our company seeing
the business opportunities in this
sector which had many problems that we
intend to solve
while we are manufacturing our ATV we
found out that there was a lack of
reliable advanced technology and most of
them SMS was stuck in Industry 2.2 phase
and that was acute shortage of skilled
labors also there is set material seller
Monopoly and mistress regarding the
genuinity that is also the high
certainty due to the long lead times and
material unavailability
so why us soccer's engineering Works
provide One-Stop solution for the
manufacturing of the vehicles with the
reliable and skilled manpower to provide
a fast response time there is no minimum
order and we provide the standard rates
for the specials part and with the
industry 4.0 we can provide large
variety of operations with the optimum
quality
moving forward now let me introduce to
you my thing sahil Singh as the CEO
shubham maurya as the CTO here as the
CEO and tanmay salanke is the CMO we are
the four founding members of the starkas
engineering works
now let me tell something about us
we are a startup focused on creating
Marketplace
to deliver manufacturing Solutions and
material procurement for Motorsport
concentric teams and startups becoming
the successful startup of One Stop
solution company is our main motive the
mission of our company is to deliver
better future to Next Generation with
same excitement and experience and
safety of traditional Manufacturing the
vision of our company is to be leading
startup for with an aim to develop and
maintain a world-class products of
services
for the Indian market
moving forward
for our initial target market is Mumbai
based student teams and we would also be
manufacturing for various automobile
startups the contribution of student
teams is more in the initial stage but
gradually we will be shifting our Focus
towards the industries
marketing moving forward
now let us talk about our marketing
strategies
marketing plays an important role in
growth of any Enterprise
so our marketing strategies include
publishing engineering blogs similar to
the engineer and interesting Engineers
Etc
we also intend on sponsoring Motorsports
event and teams we would also conduct
workshops and exhibitions in colleges
and other Institutes
our strategy to our strategy also
includes promotional marketing strategy
by providing referral codes and coupons
also advertising by Flyers posters
stickers and merchandise
sorry uh now coming towards this year's
our Revenue projection in the first half
of 2020 our total revenue generated was
2 lakh 59 440 and our second half of
2020 Revenue projection will be
estimated over 5 lakhs now the
escalation of second half Revenue
projection is possible because of our
tie up with EV startup called Sony so
Sona is an EV startup which is founded
in the year 2020 in the first half we
have already supplied them with material
for the prototyping phase and further we
have signed a contract of manufacturing
of 50 cases which will be delivered uh
in the second off of 2020. now coming
towards the future predictions of our
company
now the financial future predictions
would be so in the year 2023 our Revenue
projections would be around one crore in
this 60 would be contributed to startups
and 40 percent would be contributed
through uh various uh student teams and
in this uh and in this year uh sorry in
the next uh year that is 2024 our
Revenue projections would be around 1.6
crores and wherein it would be 75
percent contributed through startups and
25 percent would be contributed through
student teams now the sudden boost in
the revenue is possible due to the
partnership with Sony and also we have
finalized our deal with d Express which
is an commercial EV startup which
produces two wheelers and we are also in
talks with polar electrics further
further expansion now moving forward now
further further expansion of our
business uh with automobile stuff uh
automobile startups we offer you and 10
percent of equity in exchange of 1.5
crores of our company so the 1.5 crore
that we are asking will be utilized
towards the expansion of our company and
uh acquiring Advanced machineries which
would cost around 55 lakhs and around 25
lakhs would be invested in the inventory
so uh moving forward
that would be continued by super maurya
so for any business there are potential
outcomes which are evidently worst case
scenario a realistic scenario and a best
case scenario so our worst case scenario
would be that we are still dealing with
only student teams and generating
revenue of about 25 lakhs to 30 lakhs
our best case scenario would be that we
become Market Leaders with 100 crore
plus in rarely yearly Revenue
but our business is based around
realistic scenario that is we become
uh we we become a business who generates
two to three crore of yearly uh Revenue
next please
to help us analyze what a company does
best now and to devise a successful
strategy of the future we need we have
performed a SWOT analysis
so we found out that our strengths are a
huge Network
as a result of Motorsports history
also ever-evolving automobile industry
and its ever increasing demand
moving toward our weaknesses due to the
pandemic the growth of the automobile
industry suffered a huge hit and also
there are low margins in this sector so
to gain a profitable business a mass
production technique is required
our opportunities are making strategic
aligns with the potential customers
the current situation of the market is
unreliability of the product and we
consider this as an opportunity
talking about the threats
intense computation due to existing
players in the market is one of the
threats and also industrial hazards like
industrial accidents is also on one of
the threats to our business
uh next please
so coming towards our Deep dive topic so
let us consider the situation where a
company faces a challenge that a vehicle
is produced by any company are facing an
engine overheat issue resulting in poor
performance
and driving discomfort so
uh our take towards the problem would be
in two parts which are Technical and
brand building so technical counter
would include
gravians literacial portal on our
website so that is a special section for
grievance reversal from where the
customers would launch their complaints
and issues towards our company
we would also schedule a recall from the
problematic vehicles
we would offer them re-tuning of the ECU
for reducing the engine overheating and
also increase the performance and riding
comfort
we would replace the radiator fans with
a bigger one if necessary and continue
our RND on cost effective methods for
reducing the issue
the damage control measures would
include brand building techniques
by sincere apology and acknowledgment of
the issue and running marketing
campaigns to reassure customers about
our Brand's reliability
we would also conduct rigorous testing
and conduct third party technical audits
so this was our deep type topic I would
request tanmar to show our website also
where we can show the uh
uh we can show the customer portal from
where the customers would launch their
complaints
foreign
from where from where any customer is
able to place their orders and know
about our company and also our history
so similarly uh we can see there is uh
and uh
there is an equivalent section on the
top in the concept contact us contact us
section from where uh it is anyone is
able to contact our company and we are
also seeking funding to improve uh to
improve and better manage uh our web
portals
and I'll hand over further to uh
so the investors are you interested in
joining the hands with us we as a Star
Plus Engineering Works welcome you thank
you
thank you team uh before we say anything
to your investment proposal we would
like to know more of on these points
most of the things you have covered uh
for us and you explained very well just
let me know for how many years you are
already in the market I mean which year
you establishing
sir I would like to take this question
so uh actually we started our business
in this area so previously we uh as we
are a Motorsports team we used to gather
purchased of material in bulk for by
contacting various teams so that way we
used to like get discounts but this year
we thought of uh making it a
professional thing and uh starting up a
company so from this is the first
official year for uh starting up
business
okay do you have any idea of your
competitors how many competitors are
there in your maybe state
uh yes sir uh we have actually prepared
a list uh that is uh
if uh yes you can uh say about that
oh yes sir so for the market that we are
going to step in uh in Mumbai region
itself there are about four to five big
big players uh that are running the
market right now and other than Mumbai
uh there are players that uh that are
from Indore jabalpur Jalandhar uh Delhi
Noida ghaziabad Etc these are not in
Mumbai but uh due to their vast Network
they are also dealing in Mumbai so we
are planning on setting up our base in
Mumbai itself in rabale
okay so have you analyzed their market
cap based in I mean if we deal in Mumbai
Mumbai and nearby teams so do you uh man
did you make any analysis of their
market cap and the possibility of your
uh
uh sir I would like to take that
question sir actually uh the reason why
we have started this business is
actually our end goal that is uh meeting
up the uh so the real thing is uh we
have to make a company that that is a
manufacturing company which we would
manufacture for the upcoming Star
startups so this uh the reason why we
are starting up with teams is that we
first of all build a connection with the
teams and gather information about them
and it is the trust building that we are
doing uh so that eventually uh one day
or the other the members of the teams
would eventually get placed in a startup
or have their own startup so which would
definitely benefit us and uh the market
Capital Market of our uh start uh of
actually the manufacturing segment
automobile manufacturing segment is
about 80 billion dollars so in which
around five percent contribute towards
the upcoming startups so it is around
say 4 billion dollars of market so which
is the real potential where we want to
actually get in
uh sir I would like to be talking about
a big current situation I mean what is
your state I mean what is your scope at
present uh sir I would like to continue
sales statement uh sir being a star
being a Motorsports team coming from a
Motorsports team we had a uh we had a
background idea about what is the market
because we had to roam in the markets to
get the things for ourselves also so we
we know that what types of difficulties
we faced during the manufacturing of our
ATV so we intent on stepping into the
market with the solutions of this
problem only and not and I'm not saying
that uh adult other companies are not
providing the solutions so usually what
it takes that if there is a beginner
team then uh there is uh means the team
members have no idea of certainly how
much that uh product May cost or what is
the Machining cost or uh it is all up to
the companies that are providing the
services so usually sir what happens
that if let us consider an example if
one one piece is uh is to be machined
and they are giving a cost around of
2500 for that job itself including the
material and the job actually uh con uh
the making cost of that part is only
around eight eight hundred to nine
hundred then this is a blind uh Blind
Side for the team so we intend on uh
decreasing this Gap and being honest to
our customers and not only customers as
being a Motorsports team we have our
connections in Motorsports team as well
so we intent on providing Solutions with
a better feed rates and uh reasonable
and standard rates
all right now my next question would be
uh about uh your investment
um can you open that slide please that
proposal
okay uh so you are looking for how much
are 1.5 CR
1.5 CR and uh in return you are giving
25 years
ten percent
okay but we are willing to invest way
more than what you are asking but we
want the decision making capability in
the company
uh
actually sir I would like to take that
question
sir uh as you can see that uh we have 25
equity in our businesses uh each founder
so each founder has also invested their
own money in the company that is around
a one point one point two to one point
four pros of the total funding so we uh
we have started this business uh we have
started and we are operating this
business uh with this funding and also
we have a very huge network uh with the
clients and also the manufacturing
providers due to our history so we can
we can see that uh so you can also see
that we uh we have the uh we can say the
main
objectives that are required main
objective and means of running the
business so we think and also only our
fund requirement is about 1.5 CR as for
as you can see for purchasing some
machineries inventory and uh inventory
and machinery and others at a minor
costs so what is the evaluation of your
company
sir correct valuation is a 15 crores
how did you do that
uh sir we uh we understood the potential
of our networks networks and also we
have we had assets uh how much how much
business have you done
uh I mean
I would like to uh answer that question
since it is just six months that we are
into the business sir uh we have
actually made around
2.56 uh lakh rupees of business
currently
but sir uh there is also that since now
we have signed a deal with solai and
also D Express and we are also in talks
with various startups this is also a
main reason for an increase in our value
uh company's values
okay okay
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