What YouTube's New AI Rules Mean for AI Voices.

Summary

This video discusses YouTube's new AI content rules, focusing on the dilemma creators face when declaring AI-generated content. It clarifies that using AI voices, like text-to-speech, typically warrants a 'no' response unless it impersonates someone. The video also touches on voice cloning, AI-generated music, and the implications of declaring AI use, emphasizing that minor AI adjustments don't impact content discovery or revenue. It raises concerns about misleading AI voices and the importance of adhering to YouTube's impersonation policy.

Takeaways

• 😀 YouTube's new AI rules require creators to declare if their content was made by AI upon video upload.
• 🔍 The primary concern for creators is the use of AI voices or text-to-speech, which YouTube addresses with considerations of voice cloning and impersonation.
• 🚫 Deepfake content, where a well-known person is made to say something they didn't, is considered AI and must be declared as such.
• 🗣️ Standard AI voices that don't impersonate anyone don't seem to require a 'yes' declaration according to YouTube's support pages.
• 🎤 Creators using AI voices for language support, confidence in voiceovers, or channel branding can likely answer 'no' to AI content declaration.
• 🎵 AI-generated music is strictly considered AI content and requires a 'yes' answer, possibly due to YouTube's own music generator and industry pressures.
• 🤔 Cloning one's own voice for content on one's own channel likely doesn't need to be declared as AI, but using a cloned voice without consent is a gray area.
• 📹 The implications of answering 'yes' to AI content are minor; it adds a message to the video description and may result in a label on the video player.
• ⚠️ Existing YouTube policies on impersonation and misleading content may still apply, regardless of AI content declaration.
• 🤖 The broader question for creators is whether their content fakes real people, voices, locations, or events, which should guide their 'yes' or 'no' answer.

Q & A

What is the new requirement for YouTube uploaders regarding AI-generated content?

YouTube now requires uploaders to declare whether the content they are uploading was made by AI.

What are the two key points to consider when using AI voices on YouTube?

The two key points are voice cloning and making someone say something they didn't, which essentially relates to impersonation.

Why might a creator need to answer 'yes' to the AI content question on YouTube?

A creator should answer 'yes' if they are trying to create realism out of something that is fake, such as using deep fake technology.

What is the opinion on using standard AI voices that don't impersonate anyone specific?

The opinion expressed is that one can answer 'no' to the AI content question if using a standard AI voice that doesn't sound like anyone in particular.

What is the purpose of AI voices for the majority of creators according to the script?

The majority of creators use AI voices as a support tool, such as for speaking a language they are not fluent in, lack of confidence in voiceovers, or as part of a channel's branding and personality.

Why does YouTube not want to scare creators off from using AI?

YouTube does not want to scare creators off because AI helps, especially smaller channels, tackle the overwhelming task of content creation at the beginning of their YouTube journey.

What does YouTube consider as minor AI adjustments that don't need to be declared?

Minor AI adjustments include generative AI tools that improve outline scripts, titles, and other aspects mentioned in the YouTube support pages.

What is the policy regarding AI-generated music on YouTube?

If music is synthetically generated, it requires a 'yes' answer to the AI content question, possibly due to YouTube's own AI music generator and pressure from music partners.

What should a creator do if they clone their own voice for their channel?

If a creator clones their own voice and uses it on their own channel for their content, they do not need to declare it as AI content, provided they have given consent for their voice to be cloned.

What are the implications of answering 'yes' to the altered content question on YouTube?

Answering 'yes' adds a message to the video description and may result in an additional label on the video player screen, but it does not impact content discovery or revenue generation.

How does YouTube differentiate between AI content and other types of content alterations?

YouTube differentiates based on whether the content fakes real people, voices, locations, or events, rather than focusing solely on the tool (AI) used to create the content.

What is the potential issue with AI-generated deep fakes on YouTube?

The potential issue is that they may violate impersonation policies if they depict real people without their consent, which could lead to channel termination.

Outlines

00:00

🤖 Understanding YouTube's AI Rules for Content Creation

The video script discusses YouTube's new AI rules, which require creators to declare whether their content was made by AI. It emphasizes the simplicity of the yes-or-no choice despite the complexity of AI-generated content. The focus is on AI voices and text-to-speech, distinguishing between voice cloning, which may require a 'yes' declaration if it impersonates someone, and standard AI voices, which might not. The script suggests that for most creators using AI voices as a support tool, answering 'no' to AI content is appropriate. It also mentions that YouTube is supportive of creators using AI, especially for smaller channels, and that minor AI adjustments, including those made by tools like vid IQ, do not need to be declared.

05:00

🎵 Navigating AI-Generated Music and Voice Cloning on YouTube

This paragraph delves into the nuances of AI-generated music and voice cloning on YouTube. It states that synthetically generated music requires a 'yes' answer to the AI content declaration, possibly due to YouTube's launch of its own AI music generator and pressure from music partners. The script ponders the implications of using one's own voice cloned for content, suggesting it doesn't need to be declared as AI unless used without consent on another channel. It also touches on the longstanding impersonation policy and the potential risks of AI voices being used to mislead or scam viewers. The paragraph concludes by questioning the broader implications of AI in video production, including green screens, visual effects, and AI video editors, and suggests that the core question for content declaration should be whether the content is attempting to fake real people, voices, locations, or events.

Keywords

💡AI rules

AI rules refer to the guidelines and policies set by YouTube regarding the use of artificial intelligence, particularly in content creation. In the video, the AI rules are central to the discussion as they dictate whether a video creator must declare if their content was generated or manipulated by AI. The script mentions these rules as a new feature that requires creators to answer 'yes' or 'no' when uploading videos.

💡AI voices

AI voices are synthesized speech generated by artificial intelligence, which can be used in videos instead of a human voice. The video discusses the implications of using AI voices on YouTube, particularly in the context of the new AI rules. It highlights the difference between using AI voices that impersonate real people (which may require a 'yes' declaration) and those that do not (which might not).

💡Voice cloning

Voice cloning is the process of creating a synthetic voice that mimics a real person's voice. The script touches on this concept when discussing AI-generated content, pointing out that if a video uses voice cloning to make someone say something they didn't, it could be considered a form of impersonation and might require a 'yes' declaration under YouTube's AI rules.

💡Text-to-speech

Text-to-speech (TTS) is a technology that converts written text into spoken words. In the context of the video, TTS is discussed as a tool that can be used for AI voices in videos. The script suggests that using standard TTS without impersonating anyone might not require a 'yes' declaration when uploading to YouTube.

💡Deep fake

Deep fake refers to a high-quality, AI-generated video or audio that is created to appear real but is not. The video script uses the term to illustrate the potential misuse of AI voices, where a well-known person might be made to say something they didn't. This would likely require a 'yes' declaration as it involves altering the content to create a false reality.

💡Impersonation

Impersonation is the act of pretending to be someone else, which in the context of AI can involve using AI voices to make it seem like a real person is speaking. The video explains that impersonation using AI, such as making a deep fake, is a key factor in determining whether content should be declared as AI-generated on YouTube.

💡Synthetic content

Synthetic content refers to content that is artificially created or generated, often using AI. The video discusses how YouTube's AI rules prompt creators to declare if their content is synthetic, which includes AI-generated voices or music. The script suggests that the intent behind using AI, rather than just the use of AI, is important in determining the need to declare synthetic content.

💡Altered content

Altered content is any content that has been changed or manipulated from its original form. In the video, the script explains that YouTube's AI rules require creators to declare if their content has been altered, which can include AI-generated voices or music. The video suggests that the impact of declaring 'yes' to altered content is minimal and does not significantly affect video discovery or revenue.

💡AI-generated music

AI-generated music is music that is composed or produced using artificial intelligence. The script mentions that YouTube's support pages specify that music generated synthetically requires a 'yes' declaration. This is related to YouTube's launch of its own AI music generator and the pressure from music partners to regulate AI-generated music due to its potential impact on the industry.

💡Autotune

Autotune is a pitch correction software used to correct vocal or musical pitch. The video script briefly touches on autotune in the context of AI-generated music, questioning whether music that has been autotuned but not synthetically generated would require a 'yes' declaration. The script suggests that if the music's composition is not synthetically generated, it might not need to be declared as AI.

💡Impersonation policy

The impersonation policy on YouTube is a set of rules that prohibit content that impersonates others in a misleading or deceptive manner. The video discusses how deep fakes, which involve impersonating someone without their consent, could potentially violate this policy and lead to channel termination, even if they are declared as AI-generated content.

Highlights

YouTube's new AI rules require content creators to declare if their video was made by AI.

Creators have concerns about AI voices and text-to-speech in the context of these new rules.

AI voices are scrutinized under two key points: voice cloning and making someone say something they didn't.

Impersonation through AI, such as deep fakes, requires a 'yes' declaration for AI content.

Using a standard AI voice that doesn't impersonate anyone might not require a 'yes' declaration.

YouTube is more concerned with the intent behind using AI rather than the use of AI itself.

AI helps smaller channels manage the overwhelming task of content creation.

Minor AI adjustments, including generative AI tools for script improvement, do not need to be declared.

VidIQ offers AI tools for channel optimization and personalized content ideas at a discounted rate for smaller channels.

AI-generated music requires a 'yes' declaration if it's synthetically generated.

YouTube's strict policy on AI music may be due to the launch of its own AI music generator and pressure from music partners.

Autotuned music or music with non-synthetic beats and instruments may not need an AI declaration.

Synthetic music generated by AI tools requires a 'yes' declaration for AI content.

The implications of declaring AI content are minor, with no impact on discovery or revenue generation.

Existing impersonation policies may affect AI-generated content that misleads or misinforms viewers.

The core question for AI content is whether it fakes real people, voices, locations, or events.

Other AI applications like green screens, visual effects, video editors, and script generators are not directly addressed in the transcript.

Transcripts

so YouTube's new AI rules are out and it

all comes down to choosing either yes or

no it's a simple choice for a complex

situation especially when it comes to AI

voices which has left all of you with

lots of questions so let's tackle them

together so that you know what to do

when it comes to AI generated content on

YouTube whenever you upload a video to

YouTube you now be greeted by this

question asking you to declare whether

or not the content was made by AI I'll

assume you already know this because we

made a video about it but if you haven't

seen it go there first and then come

back to this video because it doesn't

matter how much information YouTube will

provide about this option individual

creators are going to have questions

about their specific needs when it comes

to Ai and the most common question and

concern of them all is AI voices or text

to speech now from this point on we're

not asking whether or not any of these

things are banned on YouTube instead

we're just trying to answer a very

simple question should I answer yes or

no to AI content when I'm uploading my

video to YouTube now throughout this

video I'm going to refer quite a lot to

many examples YouTube provides on their

support pages and to answer this

question about AI voices we're looking

at these two key points voice cloning

and making someone say something they

didn't what this basically boils down to

is impersonation if you make a video of

a well-known person who says something

they didn't like this this is a deep

fake example of what is possible with

powerful computer and editing then you

need to declare that that as AI but on

the other hand if you use a standard AI

voice that doesn't sound like anyone in

particular like this this photographer

is trying to get the attention of Red

Bull by filming a free ad for them and

posting it online then according to

YouTube support Pages it doesn't

specifically mention anything about

standard AI voices and text of speech

then I think in my opinion you can

answer no because when we go back to the

upload question it's basically all about

one thing are you trying to create

realism out of something that is fake I

would say for 99% of creators that's not

their intention they're using AI voices

as a support tool maybe you need to use

an AI voice so it can speak a language

you're not fluent in or you're just not

about confident doing voiceovers yet or

it's part of a branding and the

personality of a channel in short I

don't think YouTube cares if you use an

AI voice they're more interested in how

you use it and why AI helps creators

especially smaller channels tackle a

task of making content at the beginning

of a YouTube Journey varies so much to

do it can be overwhelming and YouTube

doesn't want to scare creators off from

using AI That's why the support Pages

mention that minor AI adjustments don't

need to be declared and this includes

generative AI tools like improving

outline scripts titles which just so

happens to be what vid IQ does it can do

all of the things mentioned in the

YouTube support Pages along with

generating ideas personalized to your

channel it can deep dive into keyword

research analyze feedback and optimize

your existing content and that's just a

beginning and on top of all of that it's

cheaper than it's ever being with an

incredible 50% off annual memberships

for channels with less than 100

subscribers so check out the link in the

description and be safe in a knowledge

that you can click no to the altered

content question when you're uploading

videos along with all of these AI voices

questions so if you use a default AI

voice but everything else is made by you

I don't think you need to declare this

as altered or synthetic content and it

doesn't matter if it's a Travel Health

Finance or any channel for that matter

the topic doesn't force you to say yes

and if you use one of those specific

named voices from an AI tool such as 11

Labs do you have to disclose that well

does Calvin sound like anyone famous

hello my name is Calvin and I'm an AI

voice from 11 Labs then no if on the

other hand the video looks and sounds

like this I do a lot of my own stunts

but I also do a lot of industrial

cleanup okay it's important then you

need to let people know that this isn't

actually Tom Cruz now I do want to add a

quick disclaimer at this point I could

be wrong about all of this it may be

that when I'm saying that you can answer

no you actually have to answer yes but

if that is the case then I say this to

YouTube If a Creator like myself with

over a decade of experience who calls

themselves a YouTube educator can't

understand these AI rules how do you

expect the average Creator to Faire any

better all right let's move on because

here's an interesting side question to

the whole AI voices debate what if you

clone your own voice I mean I'm not

actually saying any of this but it's

sounds like me doesn't it so should this

be declared as AI content this is

certainly more of a gray area but I

still think the answer is no and I'll

tell you why first of all I gave my

consent for my voice to be cloned and

then I typed out the script for the AI

voice and it's on the vid IQ Channel

where the audience is very familiar with

my voice however if another channel was

to clone my voice and use it without my

consent then that would be considered

altered or synthetic content in my

opinion of course so if you do clone

your own voice and use it on your own

channel for your own content no need to

declare but if you clone a fictional

character that is likely to be well

known to your audience outside of your

channel then you should say yes now ai

generated music seems to be a bit of a

strict one the support Pages simply say

that if a music is synthetically

generated it does require a yes answer I

think a big reason for this is because

YouTube is launching its own AI music

generator called Creator music which

will automatically declare the content

as AI generated I also suspect that

YouTube are under great pressure from

their music Partners to be strict on the

rules around AI music because of a

threat it poses to the industry so when

I look at a question like this that

talks about altering their own voice and

autotuning my question back to them is

has the music itself the beats the

melody the instruments been

synthetically generated if the answer is

no then I don't think you need to

declare it as AI on the other hand if

you go to one of the many any new AI

music sites popping up such as udio type

in a couple of keywords and generate a

track then you probably need to answer

yes to this

music but here's the weird thing about

all of this synthetically generated

music isn't new it's been around for

decades and you probably won't believe

it but this is where I got my start on

YouTube Welcome MC

Magic by the

[Music]

I composed this song if you can call it

that on an ancient music producing

program called Dance EJ over 15 years

ago so would this be considered altered

or synthetic content well again I would

argue no because all of his samples were

recorded in the real world

professionally just not by me and I

think critically I composed all of the

music but I'm not 100% sure this is the

one of most uncertain on and yeah if you

want to check out the full album it's

out there somewhere on YouTube

somewh over the

[Music]

rain whereas with this music there is no

doubt it is altered synthetic AI

generated I'm just not sure if Arnold

genuinely is singing that tune or is

Pitch Perfect

why can't I

now with the exception of Arnold Swatch

andega and his immediate family this is

casual light-hearted entertainment and

comedy right which is why even when you

do click yes on the altered content

question the implications are relatively

minor answering yes will add this

message to the description of the video

and in some cases YouTube may decide to

add an additional label on the video

player screen that looks like this but

this is far from the Doom and Gloom of

demonetization and Shadow band videos

YouTube clearly state in their support

Pages for answering yes does not impact

discovery of content or how much revenue

a video can generate but does that mean

that this AI generated deep fake is in

the clear well this is where things get

a little more complicated because it's

the existing policies that may make a

difference there is a long-standing

impersonation policy in place at YouTube

and now I doubt the creator of the deep

fake got Arnold's permission to do it so

it could in theory violate this policy

and terminate the channel watching this

video you're one of the 10,000 lucky

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world's largest iPhone 15 giveaway and

this is the much scarier side of AI

voices misleading misinforming and

ultimately scamming viewers there are

extensive policies in place to guard

against that all of which brings us back

to this question which I think in

principle actually has little to do with

AI I think we're all interpreting these

question questions to ask us have we

used AI in our videos which isn't

accurate after all this section is

called altered content AI is just the

tool but not necessarily the intent so I

think the question is more along the

lines of this does the following content

fake real people real voices real

locations real events and that's how you

have a better idea of answering either

yes yes or no but what about everything

else green screens visual effects AI

video editors AI in thumbnails AI script

generators the list is almost endless

we've got tons of questions ready to be

answered all over here