7-Eleven LOGO | SEVEN Lessons I've learned❓

Summary

In this video, the presenter explores the 7-Eleven logo, discussing its design flaws and the lessons learned from it. They emphasize the importance of breaking design norms, the subtlety of great design, and the optical illusion of centering. The video also touches on the insignificance of symmetry in logo design and the power of simplicity. The presenter concludes by advocating for the courage to break rules in design, using the 7-Eleven logo as a prime example of successful rule-breaking in design.

Takeaways

• 😀 The 7-Eleven logo is filled with design 'faults' that are actually intentional and effective choices.
• 🔍 The logo's design features, such as the lowercase 'n' and the not fully centered elements, are deliberate and contribute to its recognizability.
• 🎨 The video emphasizes that going against the norm and breaking design rules can lead to creative and impactful logos.
• 🤫 'Great design is silent' - The 7-Eleven logo's subtle design choices are often unnoticed but enhance its visual appeal.
• 📏 Mathematical centering is not always the same as optical centering; the logo's alignment is more pleasing to the eye than perfectly centered.
• 🔄 Symmetry is not crucial for a logo's success; the 7-Eleven logo works well despite not being perfectly symmetrical.
• 👀 Sometimes design elements 'just work' even if they don't adhere to traditional guidelines, as seen in the 7-Eleven logo's inconsistent arch spacing.
• 🚀 Good design can be so effective that it goes unnoticed, seamlessly conveying the brand's identity without drawing attention to itself.
• 🛠 It's important to understand design rules in order to know when and how to break them effectively, as demonstrated by the 7-Eleven logo.
• 🌐 Squarespace is highlighted as a platform for designers to create professional websites easily, which can also serve as a portfolio for their work.

Q & A

What is the main topic of the video?

The main topic of the video is an analysis of the 7-Eleven logo, discussing its design elements and what can be learned from it.

What is the video sponsored by?

The video is sponsored by Squarespace.

Why does the designer believe the 7-Eleven logo is filled with faults?

The designer believes the logo is filled with faults because it has elements that go against traditional design rules, such as not being fully centered and having inconsistent capitalization.

What is one of the key takeaways from the 7-Eleven logo according to the designer?

One key takeaway is that going against the grain and breaking traditional design rules can lead to creative and impactful logos.

What does the designer mean by 'Great design is silent'?

The designer means that great design is often so effective and unobtrusive that people don't consciously notice it, but it still serves its purpose well.

Why does the designer believe the 'N' in the 7-Eleven logo is in lowercase?

The designer suggests that the lowercase 'N' may have been chosen to maintain the visual flow and balance of the logo, rather than for design flair.

What does the designer learn about the importance of symmetry in logo design from the 7-Eleven logo?

The designer learns that symmetry isn't everything and that a logo can be effective and recognizable without being perfectly symmetrical.

What is the designer's opinion on the 7-Eleven logo's alignment?

The designer notes that the logo is not optically aligned but still appears centered to the eye, indicating that optical centering can sometimes be more important than mathematical centering.

What does the designer suggest about the importance of following design rules?

The designer suggests that it's okay to break design rules when you understand them, as it can lead to more innovative and effective designs.

Why does the designer mention starting to paint?

The designer mentions starting to paint as a way to break free from the rules of typography and logo design, allowing for more creativity and boldness in their work.

What is the purpose of the Squarespace promotion in the video?

The purpose of the Squarespace promotion is to provide an example of a platform where designers can create professional-looking websites easily and affordably to showcase their portfolios or blogs.

How does the designer feel about the 7-Eleven logo's functionality and aesthetics?

The designer appreciates the functionality of the 7-Eleven logo and finds the way it was made to be clever and effective, even though it's not a style or color scheme they would personally brand themselves with.