YouTube is now in ‘easy mode’ (anyone can BLOW UP)

Summary

The video discusses a significant shift in YouTube content trends, where authentic and simple videos are thriving, making it easier for new creators to find success. The creator reflects on their own journey, questioning the value of heavy editing versus raw, authentic content. They highlight the importance of unique value, storytelling, and personal authenticity in standing out. Additionally, the video explores how YouTube has opened opportunities for financial freedom, personal growth, and deeper purpose. The creator shares lessons learned, emphasizing the importance of vision, authenticity, and consistency for long-term success.

Takeaways

• 🌟 The YouTube landscape has shifted, favoring authentic content over highly edited videos.
• 🚀 Beginner creators are experiencing rapid success with straightforward, unpolished videos that resonate with viewers.
• 📈 The trend suggests that viewers value substance over style, seeking content that provides genuine value.
• 🎥 Successful YouTubers are those who can authentically share their stories and personalities, which cannot be replicated.
• 💡 YouTube offers the freedom to create content from anywhere, allowing creators to explore their interests and passions.
• 💼 The platform provides opportunities for financial independence and the chance to earn a living doing what you love.
• 🌱 Creating content can add meaning to life by reaching and impacting viewers, potentially changing lives for the better.
• 💹 YouTube can be a stepping stone to bigger opportunities, such as starting a business or expanding professional services.
• 🌐 It allows for personal growth, building confidence, and developing a wide range of skills, from video production to business strategy.
• 📊 The creator emphasizes the importance of having a clear 'why' or mission for the channel, which guides content creation and helps maintain motivation.
• 🔍 The script suggests being a 'guide' rather than a 'guru', sharing personal experiences and learnings to connect with the audience on a more personal level.

Q & A

What major shift occurred on YouTube in early 2024?

There was a shift in content trends where simpler, more authentic videos gained popularity over heavily edited ones. This shift allowed beginner creators to achieve viral success by focusing on unique value and personal stories rather than flashy editing.

Why does the creator believe the 'retention editing era' is over?

The creator believes that retention editing (with quick cuts, flashy text, and graphics) has become less effective because audiences now prefer content that focuses more on authenticity and unique value rather than visual spectacle.

What does the creator mean by 'unique value' in the context of YouTube content?

Unique value refers to content that reflects the creator's personal stories, personality, and perspectives, which cannot be easily replicated by others. It’s what differentiates a creator’s content from others even if the topic is similar.

How has YouTube changed the creator's life, according to the transcript?

YouTube has given the creator financial opportunities, a platform to share knowledge, and a sense of purpose. It has also led to personal growth by boosting their confidence and enabling them to start a web design business.

What does the creator believe are the strongest foundations for building a successful YouTube channel?

The creator believes that the strongest foundations are (1) providing unique value, (2) being authentic to one’s personality and story, and (3) creating content that aligns with one’s mission and long-term vision.

Why did the creator decide not to scale their web design business despite its success?

The creator decided not to scale their web design business because it did not align with their original mission for the YouTube channel. They preferred to focus on creating content that helps other creators improve their videos, even if it meant less immediate financial gain.

What is the creator’s long-term vision for their YouTube channel and content creation?

The creator envisions building a global production facility for content creators, providing them with equipment, education, and spaces to collaborate. The facility would include places like cafes and gyms for creators to connect and share ideas physically.

What approach does the creator recommend for beginners choosing between quality and quantity in their videos?

The creator recommends beginners focus on quantity first to build up skills and confidence. As they produce more content, the quality of their videos will naturally improve over time through practice and iteration.

What key lesson about YouTube growth does the creator emphasize throughout the video?

The creator emphasizes that understanding one’s 'why' or purpose for making content is crucial. This purpose helps guide decisions and keeps creators motivated through challenges, ensuring that content creation aligns with their broader vision.

What is the main piece of advice the creator gives for building trust with the audience?

The creator advises being the 'guide, not the guru.' This means sharing personal experiences and learnings rather than presenting oneself as an all-knowing expert. This approach helps connect with the audience on a more relatable level.

Outlines

00:00

📈 Shift in YouTube Content Trends

The paragraph discusses the significant change in successful YouTube content in 2024, favoring beginner creators and authentic content. It reflects on the decline of 'retention editing' and the rise of raw, unfiltered videos that go viral. The speaker ponders the value of their meticulous approach to video creation and considers the emerging trend where creators share personal business insights and find success. The paragraph concludes with the speaker's intention to share their YouTube growth experience, their love for the platform, and a project they've been working on to assist new YouTubers.

05:00

🚀 YouTube as a Launchpad for Success

This section of the script details the speaker's journey with YouTube, highlighting how the platform has not only been a source of income through AdSense but also a catalyst for personal growth and business opportunities. The speaker emphasizes the value of creating content that resonates with viewers and the importance of authenticity. They also touch upon the freedom that YouTube offers, such as the ability to earn money doing what one loves and the potential to escape the 9-to-5 lifestyle. The paragraph concludes with the speaker's personal wins on YouTube, including the establishment of a web development business.

10:02

🌟 The Power of Personal Growth and Vision

The speaker shares their vision for a global production facility aimed at content creators, which reflects their commitment to the YouTube community. They discuss the importance of having a 'why' or a vision that drives content creation, especially during challenging times. The paragraph also covers the concept of being a 'guide' rather than a 'guru', emphasizing the value of sharing personal experiences and learnings. The speaker advises focusing on quantity over quality when starting out, as this approach leads to skill development and eventual quality content. They also caution against rapidly changing niches, sharing their own experience as a lesson for new creators.

15:03

🧠 Understanding the YouTube Algorithm

In the final paragraph, the speaker mentions their intention to create a video explaining the YouTube algorithm's fundamentals to help new creators understand how the platform works. This indicates a focus on educating and empowering others to succeed on YouTube by demystifying its algorithm.

Keywords

💡Beginner Creators

This term refers to individuals who are new to creating content on YouTube. In the video, the speaker highlights how the platform has seen a surge in beginner creators finding success quickly, often by creating simple, unpolished videos. These creators are benefitting from a shift in the platform's dynamics that favors authentic, raw content.

💡Authentic Content

Authentic content refers to videos that are less polished and more genuine, focusing on the creator's personal thoughts or experiences. In the video, the speaker notes that viewers are increasingly drawn to authenticity, as opposed to heavily edited or overproduced videos. This shift is part of a larger trend that is making it easier for new creators to thrive.

💡YouTube Algorithm

The YouTube algorithm is the system that recommends videos to viewers based on their interests and engagement patterns. The video suggests that the algorithm is now favoring authentic content over flashy edits, as more viewers are interested in the value provided rather than the production quality of a video. Understanding the algorithm is crucial for creators aiming for success on the platform.

💡Retention Editing

Retention editing is a style of video editing designed to keep viewers engaged by using quick cuts, flashy graphics, and dynamic transitions. The speaker reflects on how this technique used to be popular but argues that its effectiveness has waned as audiences have shifted their focus toward the value and authenticity of the content rather than its editing.

💡Unique Value

Unique value refers to the specific, personal insights or expertise that a creator brings to their content, which cannot be replicated by others. The video emphasizes that this unique value comes from a creator's personal story or personality, rather than their editing style or production quality. The speaker believes that focusing on unique value is the key to long-term success on YouTube.

💡Financial Freedom

Financial freedom in the context of the video refers to the ability to earn a living through YouTube and related online activities, allowing creators to escape traditional 9-to-5 jobs. The speaker discusses how YouTube can be a stepping stone toward achieving financial independence by monetizing content through AdSense, sponsorships, or related business ventures.

💡Web Design Business

The speaker's web design business is an example of how YouTube can open up new business opportunities. Since starting this business in June 2023, the speaker has gained clients, earning significant revenue. This business is used as an example of how YouTube can lead to larger opportunities beyond just content creation, such as establishing other income streams.

💡Personal Development

Personal development refers to the growth in confidence, skills, and self-belief that the speaker has experienced since starting their YouTube channel. They explain how YouTube has pushed them to improve in areas like public speaking, video editing, and business management, all of which have contributed to their personal and professional growth.

💡Quantity over Quality

This concept refers to the advice given to beginner creators to focus on producing more videos (quantity) rather than trying to perfect each video (quality) early on. The speaker emphasizes that as creators continue to produce more content, their skills will naturally improve, leading to higher quality videos over time. The idea is that practice leads to improvement.

💡Niche

A niche is a specific area of focus or expertise that a YouTube creator builds their content around. The speaker advises creators to be clear about their niche to avoid confusing their audience, as seen when the speaker's shift from music production to YouTube strategy content led to a mismatch in subscriber interest. Choosing and sticking to a niche is key to building a loyal audience.

Highlights

In 2024, beginner creators are finding success by simply hitting record and sharing what's on their mind, without elaborate editing.

The trend has shifted from retention-based editing to authentic, raw content that resonates with audiences.

New creators are growing fast by sharing their knowledge or experiences, like business models, with minimal production effort.

The key to success now lies in delivering unique value through personal stories and personality, rather than fancy editing.

Audiences have become desensitized to flashy edits and prefer value-driven content that is authentic and meaningful.

Creators should focus on their unique voice, combining personal experiences with the value they provide, making their content harder to replicate.

YouTube offers a platform that allows creators to start anywhere, even if they’re in a small room, and talk about topics they find interesting.

The freedom YouTube provides is vast—it can offer financial, time, and creative freedom, which the creator personally seeks to escape their 9-to-5 job.

YouTube not only creates revenue but also opens opportunities to start businesses and pursue new ventures.

Creating content on YouTube has helped the creator grow personally by building confidence and learning 32 different skills, including scripting, editing, and planning.

YouTube offers opportunities for networking and collaboration, but there’s a challenge of physical separation among creators.

Focusing on quantity over quality at the start helps creators develop their skills and eventually improve their content quality.

Finding a clear niche early on is crucial, as shifting niches can lead to inconsistent audiences and slower channel growth.

The creator stresses the importance of having a 'why'—a deeper reason to continue creating content, beyond just making money.

Instead of trying to be a guru, creators should be guides—sharing their experiences and learning alongside their audience, which builds trust and relatability.

Transcripts

since the start of 2024 there's been a

big shift in the type of content that's

working well on YouTube and it's led to

beginner creators having what seems like

overnight success but it's made me

realize that the entry level for people

wanting to start on the platform and

have some kind of success hasn't been

this low for a very long time the

retention editing era seems to be over

and it feels like we've hit the start of

a trend where it's become really easy

for people to make videos it seems like

beginner creators are setting up their

cameras hit and record saying what's on

on their mind and their videos just go

viral and creators much younger than me

are opening up their laptops hitting

screen record and breaking down their

$110,000 a month business models and

those videos are doing very well too and

it's great to see these creators getting

some awesome results but it's mainly

think after all this time I've spent

editing filming writing and planning my

videos has it all been worth it or

should I have just hit record and said

what I wanted to all along so I'm going

to look at YouTube growth from a

realistic stand Point showing you why I

love YouTube and the biggest things that

I've learned since joining the platform

I also really want to share this thing

that I've been working on and it's going

to help anyone who's wanting to start a

YouTube channel but I can honestly say

that starting a YouTube channel has been

one of the best things that I've done

with my life and it's changed my life

completely so let me share the first

reason why I love YouTube anyone can

create content and do well I think we're

in a season where there's a new wave of

authentic content coming through and

being pushed in the YouTube algorithm

and the only reason that's happening is

because more and more people are

watching that type of content and it

opens up an opportunity for anyone who's

wanting to get started on the platform

think about it if you wanted to create a

video right now in your room and talk

about some sort of value that you can

provide on a specific topic then you

have the freedom to do that cuz videos

like that are actually performing really

well at the moment which is why I've

coner this style of video now creators

have realized that viewers don't find

the value in the flashy editing and the

overproduced videos but viewers actually

find Value in what matters to them most

the value let me explain actually no

let's let Ryan Reynolds explain some

films that I've been on are they have a

lot of money and you kind of keep

throwing more money at a problem when

you kind of your real problem is that

you are focused on spectacle over

character audiences I think are a little

inured to spectacle I feel like the CGI

effects and those kind of things aren't

what actually sustain an audience after

a movie comes out throwing time and

effort and even money into editing

doesn't fix the actual problem the value

provided the retention editing style

worked for a while the Quick Cuts the

fancy text the really cool graphics on

screen but when every other Creator got

onto this style and technique I think

the audience realized this wasn't the

reason they were come to the videos in

the first place which hurts me to say as

a video editor but the reason they watch

the video and the reason they keep

watching it is down to the unique value

that it provides and there the key words

unique value but but how do you make

value unique it can be through the style

of your video but other people can

replicate your style no one can

replicate

that so what is unique to you your story

your personality only you can tell the

stories of your life and only you can

authentically be you and if you combine

your own stories and your own

personality with value in your videos

then no one else can authentically

replicate that so these three things I

believe are the strongest foundations

that anyone can build their channel on

but the way I like to see it is that it

gives you help because you can actually

start creating content right where you

are just pick something that you find

interesting and start creating content

around it choose something you want to

learn more about and share what you're

learning okay so the second thing that I

love about YouTube is that it brings the

opportunity for Freedom okay so I'm in a

9 to5 at the minute and I basically

don't want to be stuck in that 9 to5 for

the rest of my life I want to end up

creating content about things I found

interesting and earning money doing

something that I love and the thing

about YouTube is that it's a great

starting point for Paving that path

towards Freedom whatever that freedom

might look like for you it could be

Financial Freedom time Freedom or like

me freedom to earn money doing the thing

that you love and that might be freedom

from ever having to work in 9 to 5 again

I am actually going to touch on how much

YouTube has made me through YouTube

AdSense and through the actual way that

I monetized on YouTube in a little bit

but what creating content on YouTube has

done for me is that it's basic basically

open my eyes to see that I can actually

make money online doing the thing that I

love so yeah YouTube is like this self-

sustaining Revenue generating thing that

you can use to make money and create

freedom and the next reason that I love

YouTube is that it gives your life more

meaning before creating content on

YouTube my life was good and I'm not

going to lie I was enjoying it I have an

amazing wife amazing family a great

friends but the thing is I realized that

I wasn't really making the most out of

my life I wasn't really driving into

that purpose that I felt like I had plac

on my life and I knew there was that

little bit more within me that I could

be using to do something greater and the

great thing is now that I'm creating

content on YouTube I'm actually creating

content that I know is providing value

to people I've received many messages on

X and I've received a couple of emails

too where people have thanked me for

putting a video out that has helped them

to maybe just start something new or

even just learn a massive thing that has

helped them to do something greater in

their life and that's what YouTube's all

about about providing the right value to

the right people and that's what gets me

excited to make every single video that

I make and it's what's worth all the

hours and effort that I put into the

videos that I make too cuz the reality

is no matter how small you think your

videos might be even one person that

views it out of the tens hundreds or

thousands of people that do view it

there might be one person that has their

life changed completely forever because

of one thing that they heard all right

so the next thing that I love about

YouTube is that it opens opportunities

for bigger things

now for me personally this has been the

business that I started back in June

2023 I started my n web development

business where I were creating landing

pages and Shopify stores for clients so

that I could make websites that were as

sellable as possible and without YouTube

I wouldn't have been able to get to this

point of wanting to start my own

business and since starting my business

in June 2023 I've been able to work with

multiple clients and earn more money

than I ever thought I'd be able to

online and creating content on YouTube

led me to creating my own X account and

posting content on there just around the

business that I was building okay the

fifth thing that I love about YouTube is

that it allows you to grow personally

before I started creating content on

YouTube I was someone that was lacking

confidence I didn't really have much

confidence in myself and what I was

doing in my skills I was also kind of

this really uninteresting person that

well at least I thought I was but

starting YouTube has allowed me to gain

so much more confidence in myself it's

allowed me to try new things start my

own business which I never thought I'd

ever do but it's just given me so much

more confidence in myself and giving me

confidence that I'm actually able to

achieve the things that I want to

achieve so YouTube has helped me to

develop mentally but it's also helped me

to develop in my skills skills such as

video making like writing scripts

editing videos planning for videos and

storyboarding and things like that but

actually some time ago I made a list of

all the skills that I've learned since

joining YouTube and it came to a total

of like 32 skills so there's tons of SK

skills that I've learned with YouTube

and that's great cuz all those skills

can go on your CV which you can use to

apply for interviews and get new jobs

that you never thought you'd be able to

get and in terms of skills you can

actually learn any skill that you want

through YouTube because YouTube I

believe is the best free educational

platform that there is out there and no

other platform can compare with it so if

you want to start creating educational

content around a specific skill or topic

then YouTube is the place to be but even

though there's tons that I love about

YouTube there's been plenty of mistakes

that I've made along the way so for this

next section of the video I want to

share what I've learned since joining

the platform and how to avoid the

mistakes that I've made and actually

later on I'm not forgot don't worry I

want to share this process that I've put

together that is going to help you make

videos on YouTube okay so the first big

thing that I've learned on YouTube is

your why so this thing right here is the

reason you're going to continue creating

content on YouTube You'll question

whether you're going in the right

direction multiple times and when you

win you're question whether you should

do that thing that made you win more

often and sometimes you should but

sometimes you shouldn't and the only

reason you should do something really is

if it aligns with your vision your why

I've had many wins since starting on

YouTube and I think the biggest win that

I've had must be the money that I've

made online I think I've earned just

under $3,000 from my web design business

and my most recent client actually came

to me from one of my YouTube videos that

I've made last year and that client has

turned out to be my highest paying

client yet which came to

$960 and I worked out that I must have

been earning about 50 to $100 per hour

just through my web design business

which is crazy and I could have easily

doubled down on the web design stuff

creating more videos about web design to

get more web design clients I would have

made much more money than they have

today and that would have just kept

compounding over time but in February

2024 I realized that I didn't want to

scale my web design business I didn't

see myself making this big business that

help people make web pages and websites

for their company and I realized I was

moving away from my original mission for

the channel I'm just filming a quick 20

30 second video just to explain uh that

I'm starting this Channel and the aim of

this channel is to help creators uh

become better in their creative skill

I've refined that over time but the

reason I make content is to help people

make the best videos possible that's my

mission and I'm going to share my vision

in a little bit but I have to really

believe that the content that I make

helps people to do this if I didn't and

my main focus was money then I'd have

quit a long time ago I'm currently

making $26 a month from YouTube now

let's say that I put out three videos a

month that's about $870 per video each

video takes somewhere between 20 and 40

hours to make that's about 20 cents an

hour for the videos that I make now

compare that to the $50 to $100 an hour

website design business at a run it

would have been so easy to stop

providing value to you guys and just

make money for myself but I'm building

for impact and if what I do pays off

which I'm pretty sure it will then it's

going to help more people change more

lives and make more money than my web

design business ever could but this is

exactly why you need the vision that's

bigger than yourself a vision that you

can work towards a vision that keeps you

going regardless of how much money

you're making from the content that

you're

producing okay so here's my vision and

it's going to sound a little bit crazy

to you guys but here it is I have a

vision of making some kind of Global

Production facility for Content creators

it gives them all the production

equipment and education that they need

to make the best videos possible but the

main reason for it is to help creators

connect physically together that's the

main problem that I've had and that I've

noticed when creating content on YouTube

you're physically separated from other

creators I want it to have like cafes

and gyms and have different places where

creators can just sit down for a coffee

and chat about strategy and ideas and

talk about different ideas with each

other so for now I'm just creating

content and videos around the lessons

that I want to be taught in the

classrooms that I want in this facility

I know it's a big vision and it might

sound absolutely crazy to you but that's

exactly what you need when you start a

YouTube channel a vision that keeps you

creating content regardless of the

results all right the second thing is be

the guide not the guru creating content

on YouTube is basically like saying

here's my two cents it worked for me it

might not work for you but I'm just

going to give you what I learned anyway

when you share content as the guide and

not the guru it basically puts you on

the level that your audience is at

helping you to connect easier with your

audience at least that's what I found

anyway it's easy for me to read a

self-development book and basically say

what's in it but if I don't actually try

what's in it then you're going to trust

my content less and less if you practice

what you're preaching in your content

then you're going to be trusted more by

your viewers the best thing that I've

done is when I've seen a piece of advice

that I think is going to work well for

my content then I'll give it a try and

if it doesn't work out for me or if it

doesn't suit my style then I'll go back

to what I was doing before next up is

probably the one thing that's asked the

most by beginner content creators and

that is quality or quantity so when you

first start as a content creator you see

all of these impressive videos and you

just want to make videos like the ones

that you're seeing but you don't

necessarily have the quality to do that

so my answer for this question for

beginner creators is basically to focus

on quantity at first cuz when you put in

the Reps when you put in the hard work

and you keep getting video out after

video you eventually end up learning new

skills and refining those skills so you

can put out quality content but the most

important mindset that you have is that

the more quantity you put in the more

work you put in the quality will come as

a result but there was an issue that I

had with one of my earlier videos on my

channel it was a video topic that had

proven to do well in the past so I

decided to make my own version of it the

issue was it performed pretty well and

it's the best performing video on my

channel yet but with that has become a

problem and it's made it really hard to

grow my channel as fast as I wanted to

now as this video has done well and the

more views that it's got over time it's

brought in more subscribers that are

interested in music production but

people that are interested in music

production and music theory aren't

necessarily interested in the videos

that I'm doing for the foreseeable

future on YouTube which is YouTube

strategy and making the best videos

Possible only a small portion of those

people are going to watch the video and

even then only a small portion of those

people are going to watch the video for

long enough to get promoted in the

YouTube algorithm so I've kind of

created a bit of an issue for myself cuz

when you put out a video YouTube pushes

that video to your subscribers and if

your subscribers aren't interested in

the video that you've put out then

YouTube is going to see that video as a

poor performing video but the beauty of

YouTube is that it never stops working

hard for your videos so all of that to

say if you are starting a YouTube

channel then at least know what Niche

you're going to be creating content for

if you want to change niches down the

line that's absolutely fine but don't do

what I did because what I did was change

niches way too quickly so I did as soon

as I wanted to start making videos about

YouTube strategy and making the best

videos possible I should have started a

new channel now there's a question I

want to ask before I show you the

process that I've been mentioning

throughout this video would I recommend

YouTube to everyone well the answer is

only if you're in for the right of your

life you invest so much time into

creating videos so any results that you

get from your videos are really going to

affect you but when you have wins no

matter how big or small they're going to

mean the absolute wil to you but now

I've had to try really hard to with the

mentality that value is much more

valuable than

views all right let's move on to this

process that I've been banging on about

what I want you to do is take a

screenshot of this I'll leave it on here

for a few

seconds but all it is is showing you

every single stage from starting your

channel to making a video then

everything from this point onwards you

can keep repeating every single time

that you make a video then what you can

do is focus on one thing to improve

every single time that you come to make

a video now what I'm going to do is Link

in the description every single resource

that I've put out by about YouTube this

includes videos and guides and what

they're going to do is help you to get

the best start possible on YouTube but

even if you were thinking about starting

a YouTube channel then you definitely

need a basic understanding of how the

YouTube algorithm Works which is why

I've put together this video teaching

you the fundamentals of the YouTube

algorithm in just 3 minutes