CNN: The Boardroom – Happy Skin | Rissa Mananquil Trillo

Summary

In this episode of 'The Boardroom,' host Anthony Polina interviews Risa Fulo, co-founder of Happy Skin, a makeup brand that focuses on skincare. The conversation explores the brand's mission to create makeup that cares for the skin, addressing the common fear among women that makeup is harmful. They discuss the brand's growth, product development, and the importance of a strong partnership. Risa shares her management style, emphasizing customer happiness, passion, teamwork, and work-life balance. The episode also features the launch of Happy Skin's first nail polish, highlighting the brand's commitment to innovation while maintaining its core values.

Takeaways

• 😀 The founder of Happy Skin, Reese Armand, aims to create makeup that not only enhances beauty but also cares for the skin, addressing the common concern that makeup can be harmful.
• 🌟 Happy Skin was launched in 2013 and has since grown to have 15 stores and 85 beauty stalls across the Philippines, reflecting its success and popularity.
• 💡 The brand's approach is to transform the lives of women by providing makeup that is both beautiful and beneficial to their skin health, aiming to make them happier.
• 🎨 The store design is intentionally colorful and approachable to counteract the intimidation many women feel towards makeup, making the brand more inviting.
• 🌐 Happy Skin's products are uniquely formulated to suit the tropical climate of the Philippines and the specific needs of Filipino skin, differentiating it from imported brands.
• 🏆 The brand has received numerous awards, including the Most Promising Retailer in 2016 and People's Choice Award for cosmetics by Watson's in 2017, highlighting its industry recognition.
• 🤝 Reese Armand's partnership with Jack Yoon and Hyungju Geddes, who have extensive experience in the beauty industry, has been crucial to Happy Skin's growth and innovation.
• 💼 The company culture at Happy Skin is likened to a family, with a strong emphasis on support, collaboration, and shared vision among employees.
• 🌱 The brand is committed to customer happiness, passion for beauty, teamwork, and work-life balance, which are core values that guide its operations and employee conduct.
• 💅 Happy Skin is expanding its product line beyond makeup with the launch of nail polish that includes skincare ingredients, marking a strategic brand extension.

Q & A

What is the main theme of the vlog mentioned in the script?

The main theme of the vlog is beauty and makeup, specifically focusing on the importance of researching and understanding the impact of makeup on skin health.

Who is the founder of Happy Skin mentioned in the script?

Reese Armand is mentioned as the co-founder of Happy Skin.

What is unique about Happy Skin's makeup products according to the script?

Happy Skin's makeup products are unique because they are designed to care for the skin, aiming to eliminate the fear that makeup will harm the skin.

Why did the founder decide to focus on skin care in makeup products?

The founder decided to focus on skin care in makeup products because many women have a fear that makeup will ruin their skin, which is a significant barrier for them to use makeup.

What is the significance of the colorful design in Happy Skin stores?

The colorful design in Happy Skin stores is significant because it aims to make women feel less intimidated by makeup and approach the brand in a friendly and comfortable environment.

What is the promise that Happy Skin makes to its customers?

Happy Skin promises to provide makeup that cares for the skin, ensuring that customers can feel confident that their makeup will not harm their skin.

How does Happy Skin cater to the needs of Filipino consumers?

Happy Skin caters to Filipino consumers by creating products with unique formulas suited for the tropical weather and Filipino skin types, ensuring the products are skin-friendly and suitable for local conditions.

What is the target market for Happy Skin products?

Happy Skin targets a wide range of women, from teens to working professionals and makeup artists, who are looking for makeup that is easy to use and does not compromise on skin health.

What is the key to a successful partnership according to the script?

The key to a successful partnership is having partners who bring different strengths to the company, share the same vision, and work together towards common goals.

How does Happy Skin address the misconception that makeup is harmful to the skin?

Happy Skin addresses the misconception by including skincare ingredients in their makeup products and ensuring that every product they produce is formulated to care for the skin.

What is the new product Happy Skin is launching as mentioned in the script?

Happy Skin is launching a new nail polish that contains skincare ingredients and is free from the top ten toxic ingredients, marking their expansion beyond makeup.