Digital Marketing For Your Food Industries | INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™

Summary

The International Institute of Digital Marketing emphasizes the necessity of an online presence for businesses, particularly restaurants, to reach a broader customer base. The video outlines key strategies for digital marketing success, including creating a website, utilizing SEO for better search visibility, and actively engaging on social media platforms. It also highlights the importance of Google and Yelp listings for easy discoverability and the influence of positive reviews on sales. The institute offers resources for further learning and growth in digital marketing.

Takeaways

• 🌐 The International Institute of Digital Marketing is a global certifying body established in the USA by experienced marketers.
• 📈 Every business, including restaurants, needs an online presence to reach a large customer base.
• 📊 A Cornell University study shows that a majority of chain and independent restaurants use social media, especially post-COVID-19.
• 🏢 Having a website is crucial for online visibility and helps customers find your business easily.
• 💻 Website creation is simplified with hosting providers like WordPress, GoDaddy, HostPapa, and Wix.com, which require no coding knowledge.
• 🔍 Search Engine Optimization (SEO) is essential for increasing a business's visibility on search engines.
• 📱 Social media marketing is a critical part of the marketing strategy, with platforms like Facebook, Instagram, and Pinterest being key for customer engagement.
• 📍 Google and Yelp listings are vital for local search visibility and help customers find and trust your restaurant business.
• ⭐ Google reviews are significant for increasing sales as customers often rely on positive feedback before making a purchase.
• 📢 The video is an informational piece from the International Institute of Digital Marketing, encouraging further learning and subscription.

Q & A

What is the International Institute of Digital Marketing?

The International Institute of Digital Marketing is a global certifying body founded in the USA by experienced marketers. It was developed to provide education and certification in digital marketing.

Why is an online presence important for businesses?

An online presence is crucial for businesses because it allows them to reach a larger customer base, especially on social media platforms where customers are increasingly active.

What impact did COVID-19 have on the use of social media by restaurants?

After the impact of COVID-19, the use of social media by restaurants has increased dramatically as customers rely more on online platforms to access their favorite food brands.

What is the first step to grow on social media according to the script?

The first step to grow on social media is to create a website for your business, which provides online visibility and helps customers find it easily.

What are some hosting providers that help create websites without coding knowledge?

Hosting providers that help create websites without coding knowledge include WordPress, GoDaddy, HostPapa, and Wix.com.

Why is search engine optimization important for a restaurant's website?

Search engine optimization is important because it increases the visibility of a business on search engines, helping customers find the website based on their search criteria.

How does social media marketing benefit a restaurant business?

Social media marketing helps a restaurant business by maintaining active profiles on popular platforms, allowing customers to find the latest products and offers.

Why is it important for a restaurant to be listed on Google and Yelp?

Listing a restaurant on Google and Yelp is important because these platforms are the first places customers look for restaurants. Positive reviews on Google can increase sales, while Yelp is another leading search tool.

What should a restaurant's social media profiles include?

A restaurant's social media profiles should include necessary information such as location, business hours, and contact details to help customers find and engage with the business.

How can one learn more about the International Institute of Digital Marketing?

To learn more about the International Institute of Digital Marketing, one can visit their website at www.thedigitalmarketinginstitute.org or subscribe to their YouTube channel.

What is the role of the International Institute of Digital Marketing in helping businesses grow?

The International Institute of Digital Marketing plays a role in helping businesses grow by providing education and certification in digital marketing strategies, including website creation and social media marketing.