If I Started Copywriting In 2024, I’d Do This [Beginners Guide]

Summary

In this video, the speaker distills 20 years of copywriting experience into a five-step framework for success in 2024. The steps include mastering AI tools to enhance writing, choosing a profitable niche, specializing in a type of copywriting, creating a niche-specific portfolio, and strategically finding clients where they spend time online. The video also suggests five booming industries for copywriters to consider: finance, SaaS, health and wellness, real estate, and e-commerce.

Takeaways

• 💡 Learn how to use AI tools like ChatGPT to improve productivity and avoid being overtaken by AI-savvy copywriters.
• 🏆 Specialize in a profitable writing niche to stand out, attract higher-paying clients, and increase demand.
• 💻 Explore booming industries like finance, SaaS, health and wellness, real estate, and e-commerce for lucrative opportunities.
• 📝 Specialize in one type of copywriting (e.g., landing pages, emails, video scripts) to develop expertise and attract more clients.
• 🚀 Combine niche expertise with specialized copywriting types to position yourself as an in-demand expert.
• 🛠 Create a strong portfolio with industry-specific examples to showcase your expertise to potential clients.
• 🌐 Utilize platforms like LinkedIn, Google Drive, or your own website to host and share portfolio work.
• 🔍 Research where your target clients spend their time online (LinkedIn, Instagram, etc.) and market yourself effectively on those platforms.
• 📈 Practice different types of copywriting by writing for fictional products or topics to gain experience.
• 🤝 Join copywriting communities like Copy Academy for networking, feedback, and career advice.

Q & A

What are the five key steps to earning a great income as a copywriter?

The five key steps include: 1) Learning how to use AI to enhance your writing skills. 2) Choosing a profitable writing niche. 3) Specializing in one type of copywriting. 4) Creating your own portfolio with industry-specific examples. 5) Getting copywriting clients by identifying where your ideal clients spend time online.

Why is it important for copywriters to learn how to use AI tools?

AI tools can help copywriters write faster, easier, and better, without writer's block. Learning to use AI can make a copywriter more productive and effective, potentially giving them an edge over those who do not utilize these tools.

What are the benefits of choosing a niche for a copywriter?

Niche copywriters are often more in demand, earn more money, and can attract higher-paying clients. Specializing in a niche allows a copywriter to stand out with industry experience and write about topics they are knowledgeable about, interested in, or passionate about.

What are some booming and profitable writing niches recommended in the script?

The recommended niches include finance, software as a service (SaaS), health and wellness, real estate, and e-commerce.

Why should a copywriter specialize in one type of copywriting?

Specializing allows a copywriter to become a go-to expert in a specific type of writing within their chosen niche, making them more valuable and sought after by clients who need that specific skill.

How can a copywriter identify their ideal clients' online platforms?

A copywriter can identify their ideal clients' platforms by researching the niche they want to write for and understanding where those clients spend their time online, such as LinkedIn, Reddit, or industry-specific forums.

What should a copywriter include in their portfolio to impress potential clients?

A copywriter's portfolio should include a few relevant, niche-specific examples that demonstrate their ability to write for the client's industry and showcase their writing skills.

How can a copywriter use their portfolio to win over clients?

A copywriter can use their portfolio to show potential clients their industry experience and writing capabilities by sharing it through their website, Google Drive, or LinkedIn.

What is the significance of the step-by-step framework provided in the script for new copywriters?

The framework is designed to guide new copywriters through the essentials of building a successful copywriting career, providing a clear path from learning the basics to securing clients.

How does the script suggest a copywriter can improve their chances of getting hired by clients?

The script suggests that copywriters should specialize in a niche and a type of copywriting, create a portfolio showcasing their skills in that area, and actively market themselves on platforms where their ideal clients are present.