How To Get Referrals & Gain More Customers For Your Business | मुफ्त सेवाओं का गुप्त | Kapil Chandak

Summary

The video script narrates the story of an artist struggling to grow their business through art sales. Despite high-quality work and corporate demand, the artist faced challenges in converting referrals into sales. To overcome this, they launched free commercial art classes, attracting students who, after training, became a network of referrals. These students, excited about their new skills, promoted the artist's work, leading to a significant increase in high-value customers and a thriving business. The strategy highlights the importance of building a strong referral network, even if it means offering free services or classes to create long-term value.

Takeaways

• 😀 Selling art is not just challenging but also requires a creative business approach.
• 💡 The artist in the story was successful but faced issues with scaling the business due to a lack of sales conversions from referrals.
• 📈 The artist wanted to increase the pace of business growth but was limited by the speed at which referrals were coming in.
• 🤔 After much thought and marketing attempts, the artist realized the need to be more than just a creator but also a trendsetter in sales.
• 🎨 The artist decided to start teaching commercial art classes for free to expand their reach and influence.
• 👨‍🏫 By teaching students, the artist not only shared their expertise but also created a network of individuals who could potentially refer business.
• 📚 The students, excited about what they learned, began marketing themselves as artists capable of creating commercial art.
• 🔗 As these students gained recognition, they referred their teacher, increasing the artist's clientele and reputation.
• 💼 The artist's business grew significantly as a result of this strategy, attracting premium customers who valued art and understood its worth.
• 📈 The artist's referral network became extensive, leading to more direct and ready referrals, which were beneficial for business growth.
• 🌟 The key takeaway is the importance of building a strong referral network, even if it means giving away some value for free in the short term for long-term benefits.

Q & A

What is the main challenge the artist faced in his business?

The main challenge the artist faced was the slow speed of getting referrals, which did not match his ambitions for business growth.

What did the artist initially do to try and increase his sales?

The artist initially tried some marketing and experimented with new things to pitch to new customers, but these efforts did not translate into increased sales as he was not a good salesperson.

How did the artist's approach to solving his business problem differ from traditional sales methods?

Instead of focusing solely on sales, the artist decided to teach commercial arts for free, which was a unique approach to building a network and indirectly boosting his business.

What was the outcome of the artist teaching commercial arts classes for free?

The outcome was that the artist attracted many students who, after learning from him, started marketing themselves and referred high-value customers to him, thus expanding his referral network.

How did the artist's students contribute to his business growth?

The students, after being trained by the artist, became excited about commercial arts and started marketing themselves. They brought in inquiries and referred high-value work to the artist, strengthening his business.

What strategy did the artist use to ensure a steady flow of referrals?

The artist built a strong referral network by training his students well and ensuring they understood the value of commercial arts, which led them to refer more business to him.

How did the artist's business model evolve after implementing the new strategy?

The artist's business model evolved from a traditional sales approach to an educational one, where he provided value upfront by teaching commercial arts, which in turn generated referrals and sales.

What is the significance of the artist's strategy in terms of long-term business growth?

The strategy is significant as it focuses on building a long-term referral network that provides continuous business opportunities, rather than just short-term sales.

What lessons can other business owners learn from the artist's experience?

Business owners can learn the importance of building a strong referral network and the potential benefits of providing value upfront, even if it means offering services for free initially.

How did the artist's approach to marketing differ from traditional marketing strategies?

The artist's approach was more about creating value and trust through education rather than directly selling products or services through traditional marketing channels.

What role did the artist's students play in his marketing efforts?

The students played a crucial role in his marketing efforts by becoming ambassadors of his work and spreading the word about his commercial arts expertise, leading to more inquiries and sales.