Só escalem assim no FACEBOOK ADS pelo amor de DEUS...

Summary

In this video, the speaker shares a step-by-step strategy for scaling Facebook Ads successfully, focusing on Campaign Budget Optimization (CBO) and creative testing. Emphasizing the importance of following a proven method, the speaker explains how to validate creatives, duplicate successful campaigns, and scale budgets effectively. They discuss the significance of analyzing performance, adjusting campaigns based on metrics like CPA, and managing bad days without losing sight of long-term goals. The key takeaway is that constant testing, optimizing, and monitoring is essential for achieving consistent profitability in ad campaigns.

Takeaways

• 😀 Be consistent with your strategy: Follow the steps outlined in the video, avoid changing tactics and asking questions if you've already received guidance.
• 😀 Validate campaigns before scaling: Start with a small budget to test creatives and make sure they perform before increasing the budget.
• 😀 Use Campaign Budget Optimization (CBO): Focus on CBO instead of ABO (Ad Set Budget Optimization) to maximize campaign results and scaling.
• 😀 Incrementally increase your budget: When a campaign performs well, duplicate it and scale the budget, but be cautious with aggressive changes.
• 😀 Monitor daily: Analyze campaign performance by 9 AM and adjust accordingly, ensuring you assess metrics like CPM, CPC, and CTR.
• 😀 Use rules for automated management: Set up rules in tools like TMF to automate campaign optimizations and avoid manual monitoring.
• 😀 Understand your ideal CPA: Ensure you know your cost per acquisition (CPA) and set rules to stop campaigns when they exceed this threshold.
• 😀 Embrace daily campaign resets: Reset campaigns daily to optimize audience targeting, especially for products that sell variably each day.
• 😀 Expect both good and bad days: Recognize that some days will be profitable and others won’t—don’t let a bad day ruin your overall performance.
• 😀 Prioritize testing: Treat every day as a new testing opportunity—always be testing new campaigns, creatives, and budgets to find what works.
• 😀 Don’t hesitate to cut losses: If a campaign consistently underperforms, stop it early to protect your budget and focus on more successful campaigns.

Q & A

What is the main strategy for scaling campaigns mentioned in the video?

The main strategy for scaling campaigns involves starting with a smaller budget, testing creatives, and then gradually increasing the budget for successful campaigns. The speaker recommends duplicating campaigns and adjusting the budget as needed to optimize results.

Why does the speaker advise against deviating from their instructions during a campaign?

The speaker stresses that deviating from their instructions can lead to poor results. They recommend following the exact strategy outlined, as it has been proven to work based on their experience. Deviation can result in confusion and mistakes that harm campaign performance.

What role do performance metrics like CPA, CPM, and CTR play in the campaign process?

Performance metrics such as CPA (Cost Per Acquisition), CPM (Cost Per Mille), and CTR (Click-Through Rate) are crucial for assessing the success of campaigns. The speaker uses these metrics to decide whether to scale, pause, or adjust campaigns. Monitoring these helps in making data-driven decisions.

How does the speaker handle losses from campaigns?

The speaker emphasizes the importance of cutting losses quickly. If a campaign is not performing well, it should be paused immediately to prevent further loss. They acknowledge that not every campaign will be successful every day, but overall profitability is what matters.

What does the speaker mean by 'product black' and how does it impact campaign management?

'Product black' refers to products that are more volatile or have negative feedback (often referred to as 'black' products). For these, the speaker recommends creating new campaigns every day to manage the variability in performance. Unlike stable products, these require constant testing and new campaigns to sustain profitability.

What does the speaker recommend for beginners who are just starting with campaign management?

For beginners, the speaker recommends manual management of campaigns until they gain more experience. Automation tools like TFM should be used only once the user is familiar with campaign analysis and optimization. Beginners should focus on learning the basics and analyzing metrics themselves.

Why is it important to duplicate the budget of a successful campaign?

Duplicating the budget of a successful campaign allows for further scaling and testing. If a campaign is performing well with a smaller budget, increasing the budget can help capture more sales and profits. However, the speaker advises that this should be done cautiously and only after validating the campaign's success.

How does the speaker handle daily fluctuations in campaign performance?

The speaker accepts that daily performance can vary, with some days being more profitable than others. The key is to focus on overall profitability and not get discouraged by occasional losses. If a campaign shows consistent underperformance, it should be paused, but the general approach should remain steady.

What is the ideal time to analyze campaign performance according to the speaker?

The speaker suggests analyzing campaign performance at around 9 AM, as this is when most of the target audience has interacted with the ad. By this time, a good portion of the budget has already been spent, and it provides enough data to assess whether the campaign is performing well.

What does the speaker mean by 'cutting the CPA' and how is it done?

Cutting the CPA means stopping a campaign if the Cost Per Acquisition exceeds a predetermined threshold, which the speaker refers to as the 'ideal CPA'. They set rules in their campaign management tools (like TFM) to automatically pause campaigns if the CPA is too high and not delivering enough profit.