Why you should STOP sending Loom videos in your cold emails (DO THIS INSTEAD)
Summary
TLDRThis video argues against the use of Loom videos in cold outbound strategies, suggesting they've become too common and ineffective. The speaker recommends offering 'obviously valuable' incentives, like 5K free leads, to stand out in a saturated market. They share a personal success story using this approach in their cold email marketing agency, emphasizing the importance of providing tangible value to secure clients in an increasingly competitive landscape.
Takeaways
- 🔄 The Loom video strategy for cold outreach is becoming less effective due to overuse and saturation in the market.
- 📈 To stand out in cold email campaigns, it's necessary to adapt and offer real, tangible, and obviously valuable propositions instead of just free calls or videos.
- 📝 The speaker suggests that positioning sales calls as consulting or audits is not as impactful as offering something with clear market value, like a 'block of gold'.
- 💰 An 'obviously valuable' offer is something that is actively bought and sold at a known price, and its worth is widely recognized and agreed upon.
- 📊 The speaker's own cold email marketing agency uses the strategy of offering 5,000 free leads to prospects as a high-value proposition to secure discovery calls.
- 🚫 The offer of 5,000 free leads is not provided to everyone; it's contingent upon a qualified discovery call and meeting specific criteria.
- 🤝 The strategy aims to build trust and reciprocity by first providing high-value leads, which can then lead to the prospect being more open to the agency's services.
- ❌ The saturation of Loom videos has led to a decrease in their perceived value, as they are no longer seen as unique or special offers.
- 💡 The importance of risk-taking in business is highlighted, acknowledging that not all leads will convert but the potential for higher quality leads is worth the investment.
- 🛠 The speaker mentions the Lead Academy, a paid community offering support and resources for improving cold email strategies and lead generation.
- 📈 The video concludes with a call to action for viewers to like, subscribe, and consider joining the Lead Academy for further insights and community support.
Q & A
What is the main argument of the video regarding Loom videos in cold outbound strategies?
-The main argument is that Loom videos, once a unique and effective strategy in cold outbound, have become too saturated and are no longer as impactful as they used to be.
Why does the video suggest that offering Loom videos is counterintuitive now?
-Offering Loom videos is counterintuitive because it has become a common practice, and thus, it no longer stands out in potential clients' inboxes.
What does the speaker believe is starting to get phased out in the cold email space?
-The speaker believes that the Loom strategy is starting to get phased out due to its overuse and lack of differentiation.
What is the new strategy suggested in the video to replace Loom videos?
-The new strategy suggested is to provide real, tangible, and obviously valuable offers that are actively bought and sold at a certain price.
What is an 'obviously valuable offer' according to the video?
-An 'obviously valuable offer' is one that is actively bought and sold at a certain price and is widely recognized as having that much value.
Why is the idea of positioning sales calls as consulting calls not effective on its own?
-Positioning sales calls as consulting calls is not effective on its own because it does not provide an 'obvious value' that potential clients can immediately recognize and appreciate.
What is an example of an 'obviously valuable offer' mentioned in the video?
-An example given is offering a block of gold, which is universally recognized as having value and is actively traded.
How does the speaker's agency approach the saturation of the Loom strategy in their industry?
-The speaker's agency approaches the saturation by offering 5K free leads, which is a high-value proposition that stands out and requires a discovery call to qualify the prospect.
What is the purpose of the discovery call in the context of the agency's strategy?
-The purpose of the discovery call is to qualify the prospect and ensure they fit the agency's criteria before providing the promised 5K free leads.
What is the potential risk in the agency's strategy of offering 5K free leads?
-The potential risk is that the agency may spend time and money generating leads for a prospect who ultimately does not convert into a client.
What is the 'Lead Academy' mentioned in the video and what does it offer?
-Lead Academy is a paid community that offers help with scripts, angles, deliverability, and various aspects of cold email marketing, including coaching calls and access to the creators.
Outlines
📹 The Decline of Loom Videos in Cold Outreach
The speaker argues against the use of Loom videos in cold email campaigns, suggesting that this strategy has become less effective due to overuse and saturation in the market. Initially, Loom videos were a unique way to stand out by offering free value, but as more people adopted the method, it lost its novelty. The speaker emphasizes the need to adapt and find new ways to engage potential clients, moving beyond the Loom approach to something more valuable and tangible.
🔑 Providing Real Value in Cold Outreach
The speaker introduces the concept of offering 'obviously valuable' items to stand out in cold email campaigns. They define this as something actively bought and sold at a known price, using the analogy of a block of gold. The speaker shares a personal strategy used by their agency, offering 5,000 free leads to prospects as a high-value, tangible offer. This approach is designed to capture attention and lead to a discovery call, where the agency can further qualify the prospect and potentially secure a client. The speaker contrasts this with the common practice of offering free consultations, which they argue do not provide 'obvious value'.
🚀 Risk and Reward in Lead Generation
The speaker discusses the risks involved in providing high-value leads to prospects, acknowledging that not all leads will convert into clients. They compare this to the inherent risks of business and suggest that to achieve better results, one must be willing to take calculated risks. The speaker also mentions their paid community, Lead Academy, which offers support and resources for improving cold email strategies, including script writing, lead generation, and sales tactics. They conclude by encouraging viewers to subscribe and like the video if they found it helpful.
Mindmap
Keywords
💡Loom videos
💡Cold outbound
💡Adaptation
💡Discovery call
💡Lead generation
💡Tangible value
💡SaaS
💡Ecom
💡Reciprocity
💡Lead Academy
Highlights
The video discusses the diminishing effectiveness of using Loom videos in cold outreach strategies.
Cold email and outreach methods are constantly evolving, necessitating adaptation to avoid becoming outdated.
The Loom strategy, once effective, is now becoming saturated and less impactful in industries like SaaS, Ecom, and agencies.
The video suggests moving beyond Loom videos to provide real, tangible value to stand out in cold outreach.
The concept of 'obviously valuable' offers is introduced, which are actively bought and sold at a known price.
The speaker emphasizes the importance of offering something of clear and recognized value, rather than perceived value.
An example of an 'obviously valuable' offer is provided: offering 5K free leads to potential prospects.
The cost-effectiveness of providing 5K leads is discussed, highlighting the agency's ability to source leads at a fraction of the cost to the general public.
The strategy of offering value only to qualified prospects through a discovery call is explained.
The video outlines a process where providing tangible value can lead to solving a new problem for the prospect, creating a natural segue to a business solution.
The importance of reciprocity in business relationships is mentioned, suggesting that providing value can lead to trust and further business.
The video argues that providing real value is more effective than Loom videos, which have become too common.
The risks of providing value upfront, such as not securing a sale, are acknowledged as part of doing business.
The speaker discusses the potential for increased lead acquisition costs and the associated benefits of higher intent leads.
A paid community, Lead Academy, is mentioned as a resource for learning more about creating effective offers and strategies.
Lead Academy is described as offering support in various aspects of lead generation, including coaching calls and access to experts.
The video concludes with an invitation to join Lead Academy for a comprehensive program on lead generation.
A call to action for likes and subscriptions is made, emphasizing the channel's growth and appreciation for the audience.
Transcripts
hello ladies and gentlemen in this video
I'm going to be telling you about why
you should stop pitching Loom videos in
your cold outbound okay now let's just
get right into it now this is pretty
counterintuitive to what everybody is
saying in the cold email World matter of
fact it's actually counterintuitive to
what I've said in the past videos that
I've made but again things change in the
space um cold email and cold outbound
like in general it's not just cold email
it's cold DMS as well uh it's constantly
changing right you have to keep adapting
and if you don't adapt then you're just
going to simply just get phased out
right this is one of those things that I
believe is starting to get phased out
and that Loom strategy is not really
going to be as effective as it used to
be okay now let's talk about why that is
now if you know anything about cold
email you know a lot of people recommend
you send out looms SL doents to your
potential prospects right now the idea
is if everyone else is pitching a call
and you're pitching free value then by
default you're going to stand out and
you're going to be the one that people
book calls with okay now back when the
lube method was just starting to become
a thing and I I believe it was
popularized by Christian boner the one
of the client Ascension guys um it was
actually a pretty good strategy like it
was a solid way of doing things and it
most certainly had a use case right now
the thing is that now things are
different and a lot more people have
started using that strategy and they've
kind of started to almost saturate it in
a way okay now everyone would offer to
schedule a call and you would offer to
schedule a loom and when you used to do
that people would be like oh you know
this guy's not offering to sell me he
wants to just help me right and it would
work now the problem is that now
everyone is offering a loom and
especially if you're in if you're in an
industry like SAS or Ecom or agencies
you are 100% speaking not standing out
in anyone's inbox if you are offering
any sort of loom video or document
you're just not okay those Industries
are way too V way too saturated with
that strategy now every person doing
cold email is 100% speaking going to be
pitching you some sort of free value
okay now this puts us in an interesting
position Loom videos have in a way
become the new book of call right
everybody and their mothers are doing it
and if you want to stand out and get
results you're going to have to take the
L method treat that as asking for a call
and go up a notch and from there do
something else which is going to get
people interested okay now you're going
to have to provide real value and let's
talk about what that means now the time
of being unique by just sending over
videos is completely over you need to
create real tangible and obviously
valueable Val offers and obviously
valuable is the most important part
there I'm going to highlight it we're
going to talk about what exactly
obviously valuable means now an
obviously valuable offer is the type of
offer that is actively bought and sold
at a certain price and everybody knows
it's worth that much money for example
right A lot of people they position
their sales calls as Consulting calls or
audits or checkups stuff like that and
the idea is that if you position your
sales call like that it's almost like
the person comes is getting help from
you now there's nothing wrong with that
that's a doctor's frame right I would I
would recommend everybody does that but
if you're doing outbound to code
prospects that's not going to work on
its own now what a lot of people used to
do is they would say that oh an hour of
my time is where $500 so our 1hour
consulant call is worth $500 so I'm
giving you $500 worth of value now that
is not obvious value you can value your
time at whatever you want to Value it at
right you can value time at a dollar an
hour you can value it at a million an
hour it doesn't matter right you your
time is actually only worth but people
are actively willing to pay for it not
what you are valuing it at right so that
is not obvious value now on the other
hand imagine you have a solid block of
gold that is obviously valuable right
there is not a Time on Earth where you
can't sell gold or exchange it for
something useful okay and people 100%
accumulatively agree that gold has value
that is an obviously valuable offer
right if I sent you an email offering
you a block of gold you're saying yes
right no matter who you are now that's
the type of offer that you need to be
making in order to stand out in
someone's inbox okay now for example
obviously for those of you who watch my
own videos you guys know I own borks
that right we are a cold email marketing
agency or cold outbound agency uh but we
specialize in cold email and we
obviously work on a paper qualified call
basis and we do cold email for ourselves
in order to get clients now I'm going to
show you guys an angle that we use
actively right now that's doing amazing
and you can kind of understand what I
mean by making an obviously valuable
offer okay now when we first approach a
prospect we often use an angle like hey
first name spotted you guys on clutch
just thought I'd reach out would you be
interested in 5K free leads of your ICP
now if you guys think this email is is
very short it is that's kind of like the
new wave that we've been or the new
thing that we've been doing we've been
sending out very short emails very to
Theo emails and it's been going great
right if you're in lead Academy then you
know you'll know about that we shared a
lot of scripts in there and um that's
what we have like the best results with
right now okay this isn't the exact
script we're running because obviously
that's only for lead Academy students
but um this is like along the lines of
what it looks like now we offer a
potential Prof Prospect 5K free leads
for absolutely nothing in return now
obviously we have access to all sorts of
different scrapers tools and ways to get
leads that are far far cheaper than the
general public right obviously when
you're an agency and you do this stuff
all day long right you're going to find
ways to do these things cheaper now for
us 5K leads costs
$15 okay that's nothing now 5K leads for
a normal person would be hundreds if not
thousands of dollars worth of value if
you try to use Apollo it'll be cheaper
if you try to use seamless forget about
it you're going to be spending at least
a couple thousand dollars right Zoom
info like not even going to talk about
that right all those other platforms are
going to be so ridiculously expensive
that is just not going to make sense
right and when we offer that they're
obviously going to pay attention cuz
they know what that's worth they might
not they might not know how to do it but
they definitely know 5,000 leads is
worth a lot of money okay now meaning
these leads aren't just supposedly
valuable they are definitely valuable
right any good B2B business owner is
going to know that you can buy leads
online right that's not a surprise you
can buy data like any any good business
person will know this they might not
know what platform to use or whatever
but they definitely know that it's worth
money now a person will obviously
respond to an offer like that since it's
very high value and it's not just high
value but it's obvious value right like
they know for a fact it's worth that and
when you tell them something along the
lines of hey in order for me to build a
quality list for you we're going to have
to have a call together to figure out
who exactly is on your
ICP boom that's your Discovery call and
a lot of the time when I tell people
about this strategy you know they think
that I'm talking about sending 5K leads
to every single person
who says yes or every single person who
send an email to this is not the case
you're only going to actually follow
through with the value if the person
comes to a discovery call with you and
is super qualified meaning they have to
fit your criteria meaning there is not a
single situation here where you're going
to build a lead list or provide any free
value for someone who isn't qualified
okay now that's your Discovery call
you're going to ask all the questions
you need to ask and if that Prospect is
qualified you build them lead list if
they if they're not then you don't
okay now once you know a prospect that's
qualified you can build a list for them
but of course what good is 5,000 leads
if you can't get in contact with them
automatically now if only you knew
someone that did cold email on a paper
qualified call basis right and surprised
that's someone is us right we've just
given them a product which has resulted
in a new problem in their business we
solved their problem of not having leads
and now they have the problem of not
being able to get in contact with those
leads and boom a solution right away and
if you did go the first time meaning you
actually provide a good value right
they're going to assume that what you're
offering to them now is also going to be
good you have the you have like the
concept of reciprocity working on your
side okay and boom just like that you
just secured a client for yourself and
that's the concept of providing real
tangible value and the more real and
tangible that you can make it the better
results that you'll get okay and this is
the type of stuff that's going to
actually set you apart offering a loom
video is just not going to work anymore
like just straight up it's just not
going to work anymore okay and at one
point this is going to get saturated and
at one point we're going to have to
provide even more value and it's just a
it's just a game of Market
sophistication that's all it is okay now
the situation I just ran through would
absolutely never unequivocally happen
with a loom video that is just not going
to happen it's simply too saturated and
people are just not going to be excited
to get a free video or free value as
they used to be cuz they've been
mentally conditioned over years that
it's not that valuable because they keep
getting the same request right the whole
idea of value is that you can only get
it from certain places valuable right
it's it's a limited quantity but when
they get 5,000 emails a day offering
them the same exact Gloom video it's
obviously not valuable okay now okay
some of you will be thinking well what
if we have to spend money and build a
lead list but then they don't buy
welcome to
business you take risks sometimes it
works sometimes it doesn't I've had this
conversation with my personal clients so
many times before I've had this
conversation with with people that have
got coaching for me from people in lead
Academy um yeah it's very possible that
you're going to provide value for free
and you're going to spend time and money
trying to close this lead and they're
simply going to not close that is simply
how business works and if you want to
have the better results you're going to
have to risk a little bit more money a
little bit more time that's all it comes
down to right now if you can't afford to
increase your lead acquisition cost by
$15 and result in 10x higher intent
leads this video probably isn't for you
in the first place okay now this offer
is specifically for our lead generation
agency BS but we have similar offers
just like this one for e-commerce SAS
and the dozens of other industries that
we work with because obviously you know
like we work on a paper qualified call
basis meaning the more calls we book The
more money we get paid meaning it's in
our best interest to make sure that
we're making the most out of leads so we
make offers like this for
everybody but anyways if you want to
learn more about offers and creating
angles just like this I actually do have
a paid Community I'm going to give it a
quick plug just because I make these
videos for completely free so I'm going
to plug my thing real quick lead Academy
it's 49 bucks a month uh it's not
anything crazy there's no commitment
it's 49 bucks a month comes with weekly
calls access to me and Tyler you get
help with your scripts angles you get
help your deliverability anything you
want to talk about cold email weekly CBE
coaching calls sales calls or onboarding
calls offer creation help with cold
email cinal deliverability response
handling you get help with landing page
vsls legal contracts script writing uh
you know lead scraping we have like four
different custom scrapers in there you
can scrape crunch Bas get lodka you can
scrape so many different platforms you
know we're going to teach you how to
create effective sales assets get on
social media generate you know Mass
personalization campaigns we're going to
teach you how to make useful Sops you
are basically getting a complete program
of where you can learn lead generation
and it comes with eight hours plus of
content by the way of like literal lead
generation content which is even better
than these free videos cuz I can't share
everything and you're getting all of
that for 49 bucks a month so if that is
something you're interested in take a
look if not then I totally understand no
hard feelings but if you did enjoy the
video please like And subscribe this is
a small Channel we're still under like a
th000 subscribers so I honestly notice
every single person but with that being
said thank you guys for watching bye-bye
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