Как выстроить систему продаж на холодный трафик. Без сторис 24/7, запусков и бесконечных прогревов

Summary

In this video, Elena Shulman, a mentor and producer with 8 years of marketing experience, discusses how to create a sales system for high-ticket products using cold traffic. She highlights the challenges in the online education industry, particularly the burnout from constant marketing efforts. Elena explains how to automate sales processes, attract paying clients without exhausting launch cycles, and establish a stable, predictable sales funnel. She emphasizes the importance of a well-packaged product, targeted ads, and effective use of chatbots to maintain consistent customer engagement and sales.

Takeaways

• 🎯 The course teaches how to build a cold traffic sales system for high-ticket products, mentorship, or consulting packages without relying on constant warm-ups or launches.
• 💼 The system allows experts to attract paying clients regularly without the need for constant content creation or social media engagement, freeing them from marketing fatigue.
• 🚀 The first step is to properly package and present your account, ensuring it is appealing and professional, as it acts as the first impression for potential clients.
• 🎁 A strong and unique product is the cornerstone of success in the info business, and must clearly address the needs and desires of the target audience.
• 🎥 Instead of frequently posting content like Reels, focus on creating a few high-quality, selling Reels that convey your key messages and use them in targeted advertising.
• 📊 The sales funnel is crucial, guiding potential clients from the first interaction to the final sale, which can be set up via simple landing pages or more advanced methods like chatbots.
• 🤖 Chatbots replace the traditional warm-up process, delivering pre-prepared content that nurtures leads towards purchasing without the expert's constant involvement.
• 💰 Consistent traffic and sales are achieved through targeted advertising, particularly on Instagram, where the system, if set up correctly, can yield significant returns.
• 💡 The complete system consists of six elements: account packaging, product formation, selling content, sales funnels, chatbot creation, and traffic generation.
• 🔧 The course offers a comprehensive package called 'Puzzle,' which includes mentorship, production, and a team to implement the system tailored to the expert's niche and vision.

Q & A

What is the main topic of the lesson presented in the transcript?

The main topic of the lesson is how to set up a sales system for cold traffic and high-ticket products such as coaching, mentorship, or consultation packages.

What problems in the info-business market does Elena Shulman address in the transcript?

Elena addresses problems such as the lack of audience to sell to, the high cost of attracting audience, the challenge of standing out among competitors, and the difficulty of selling high-ticket products on small outreach platforms.

What is the significance of the account packaging in the sales system mentioned by Elena?

Account packaging is significant because it ensures that the account is attractive and filled with engaging content that entices potential customers, which is crucial for the success of the sales system.

What is the role of a unique product in the sales system according to the transcript?

A unique product is the core around which the entire info-business is built. It should effectively convey the seller's knowledge, experience, and the value it brings to the customer's life.

Why does Elena recommend creating only a few key reels instead of many?

Elena recommends creating a few key reels because they can effectively convey all the necessary selling points and are easier to use in advertising, thus saving time and effort compared to creating numerous reels.

What is a 'lead magnet' in the context of the sales funnel described in the transcript?

A lead magnet is the initial offer or touchpoint that attracts a potential customer after they view an advertisement, such as a free diagnostic or a starter product, which is meant to engage them and lead them further into the sales funnel.

How does the use of a chatbot in the sales funnel help automate the process?

A chatbot automates the process by delivering pre-prepared content to new audience members, warming them up to the topic, the seller's expertise, and the product without the need for constant manual interaction.

What is the importance of targeting in the context of advertising on Instagram as mentioned by Elena?

Targeting is crucial because it allows sellers to reach a specific, payment-capable audience that is more likely to be interested in the product, thus increasing the effectiveness of the advertising budget spent.

What does Elena suggest as a one-time effort to set up the sales system?

Elena suggests creating a comprehensive product, such as her 'Puzzle' program, which includes all the elements needed to automate the sales process, requiring a one-time setup effort to establish the system.

What is the 'Puzzle' program offered by Elena, and what does it include?

The 'Puzzle' program is a two-month coaching guide offered by Elena, which includes her as a personal coach and producer, along with a team that helps implement the sales system tailored to the user's niche and vision.

How can one participate in the test drive offered by Elena to try out her system?

To participate in the test drive, one can write 'Testdrive' in the chat or find the link in the video description to apply for the test drive, which includes a personal consultation and strategy formation for implementing the sales system.