WOC Tape 0059 Commercial Compilation "Perry Mason" - 1960s

Summary

This vintage advertisement script features a variety of products, including Colgate dental cream, Parliament cigarettes, and Bayer Aspirin, each emphasizing their unique benefits and advantages. From fighting bad breath and tooth decay with Colgate, to the high filtration of Parliament cigarettes without filter feedback, and the quick, gentle relief provided by Bayer Aspirin, the script showcases the marketing strategies of the time. Additionally, it touches on the importance of NATO in maintaining peace and security post-World War II.

Takeaways

• 🦷 Colgate dental cream is advertised as the world's largest selling toothpaste, promoting good oral hygiene and fighting bad breath and tooth decay.
• 🚬 Parliament is highlighted as a high filtration cigarette with a recessed filter to prevent filter feedback, emphasizing the importance of the filter design in smoking experience.
• 💊 Bayer Aspirin is presented as a fast-acting and gentle pain reliever, suitable for minor aches and pains including rheumatism, arthritis, and sciatica.
• 🧴 Halo shampoo is introduced with 'extra shining action' to give hair a distinctive shine, aiming to make users easily identifiable as 'halo girls'.
• 🚗 Gulf Super gasoline is promoted for its 'clean-burning performance' and its ability to prevent carbon deposits, suggesting it keeps engines running smoothly.
• 🛡️ NATO is portrayed as a crucial defense alliance that has maintained peace and strength since World War II, emphasizing the need for continued support.
• 🏆 The advertisement for Gulf Super gasoline positions it as a premium product with benefits like 'no knock' performance, suggesting it's a top choice for consumers.
• 🌟 The 'halo girl' is used as a symbol of the desired outcome for users of Halo shampoo, implying that the product will make users stand out with their shiny hair.
• 🔍 The script mentions a United States testing company confirming Parliament's high filtration without filter feedback, adding credibility to the product's claims.
• 🌐 The advertisement for Bayer Aspirin includes a visual of doctors observing the stomach, demonstrating the product's quick and gentle relief, which is a key selling point.
• 🎵 The script includes several musical interludes, suggesting that the advertisement is likely part of a multimedia presentation, possibly a TV commercial.

Q & A

What product does Colgate-Palmolive promote in this script?

Colgate-Palmolive promotes Colgate dental cream, which is marketed as the world's largest-selling toothpaste that helps stop bad breath while fighting tooth decay.

What unique feature does Parliament cigarettes claim to have?

Parliament cigarettes claim to have a recessed filter, which is marketed as the 'most important quarter-inch in smoking' and is designed to prevent filter feedback.

What benefit does Bayer Aspirin offer according to the script?

Bayer Aspirin is promoted as the pain reliever that brings the fastest and most gentle relief to the stomach, providing temporary relief from minor pains associated with conditions like rheumatism and arthritis.

What is the special action of Halo shampoo mentioned in the script?

Halo shampoo is described as having 'extra shining action' that cleans and rinses hair thoroughly, leaving it bright, smooth, and manageable.

How does the Gulf Super No-Nox gasoline benefit car performance?

Gulf Super No-Nox gasoline is advertised as providing a high level of clean-burning performance, helping to avoid carbon deposits and ensuring the car runs smoothly and efficiently.

What historical context is mentioned regarding NATO in the script?

The script references the formation of NATO in 1949, stating that since its creation, not an inch of Atlantic territory has been lost, highlighting NATO's role in defending freedom against Soviet threats.

How is Bayer Aspirin’s effectiveness described in terms of action in the stomach?

Bayer Aspirin is described as having a remarkable instant flaking action that allows it to dissolve quickly into soft tiny flakes upon entering the stomach, providing fast relief.

What is the significance of 'extra shining action' in Halo shampoo?

The 'extra shining action' in Halo shampoo is significant because it not only cleans but also adds shine to the hair, making it more manageable and visually appealing.

What is the purpose of the NATO reference in the script?

The reference to NATO serves to remind the audience of the importance of supporting the organization, as it plays a crucial role in maintaining peace and defending freedom against potential threats.

What does the phrase 'filter feedback' refer to in the context of Parliament cigarettes?

In the context of Parliament cigarettes, 'filter feedback' refers to the unwanted sensation or taste that can occur with some cigarette filters, which Parliament's recessed filter is designed to prevent.