How I Made $13.2M Starting From $0
Summary
TLDRDieses Video skizziert die neue Ära des Entrepreneurtums, in der man aus nichts anfangen kann, indem man mit sich selbst beginnt. Es präsentiert das Konzept des Founder-Led-Business-Modells, das die persönliche Marke des Gründers als Helden für das Unternehmen nutzt. Der Sprecher teilt seine Erfahrung mit dem Aufbau seines eigenen Geschäfts, das auf seinen Bedürfnissen, Träumen und Zielen basiert, und wie er es geschafft hat, ein monatliches Einkommen von über 850.000 Dollar zu erzielen. Er betont die Wichtigkeit, sich auf die eigenen Ziele und Freuden zu konzentrieren, um ein erfolgreiches Unternehmen aufzubauen und bietet einen Einblick in die Schaffung einer personalisierten Mediengesellschaft, die den Markenaufbau durch Inhalte unterstützt.
Takeaways
- 🚀 Der Grundgedanke ist, dass der Unternehmertum sich verändert hat und man heute mit weniger Ressourcen als früher ein Business aufbauen kann.
- 💡 Die 'Founder-Led Business Model' nutzt die persönliche Marke des Gründers, um das Unternehmen zu führen und zu wachsen.
- 💰 Ohne teure Büros oder feste Mitarbeiter kann man durch die Schaffung von Systemen und die Nutzung persönlicher Stärken ein erfolgreiches Unternehmen aufbauen.
- 🤑 Der Begriff 'Founder Freedom' beschreibt die Kontrolle über die vier W's des Lebens: Work, Where, Who und When, was bedeutet Zeit-, Orts-, finanzielle Freiheit und die Flexibilität, wann man arbeiten möchte.
- 🛠 Der 'Iy Guy Exercise' aus Japan hilft, die persönlichen Stärken, Fähigkeiten, Bedürfnisse der Welt und Leidenschaften zu identifizieren, um eine einzigartige Nische zu finden.
- 🌐 Die persönliche Marke ist entscheidend für die Anziehungskraft eines Unternehmens, da sie den Expertenstatus des Gründers stärkt und potenzielle Kunden anzieht.
- 📈 Die Wahl zwischen 'Eigene Nische besetzen' und 'die Nische selbst sein' hängt von der gewünschten Monetarisierung und der Breite des angebotenen Wissens ab.
- 📝 Die Bedeutung von Inhalten und wie man durch die Schaffung einer 'persönlichen Mediengesellschaft' seine Botschaft skaliert und verbreitet.
- 👥 Die Notwendigkeit, ein Team zu bauen und Entscheidungen zu treffen, um die Vision eines Unternehmens umzusetzen und zu wachsen.
- 🎯 Wichtig ist es, die richtige Zielgruppe zu finden, die leidenschaftlich ist und bereit ist, in Lösungen zu investieren, die ihre Probleme lösen oder ihr Engagement vertiefen.
- 📈 Die Schaffung eines 'perfekten sozialen Funnel', der einen Newsletter, gezielte CTAs, leuchtende Lead-Magneten und ein unwiderstehliches Angebot beinhaltet, um die Konversion zu erhöhen.
- 💼 Die Schaffung eines Umsatzsystems, das von der ersten Verkäufe bis hin zu wiederkehrenden Einnahmen und hochwertigen Angeboten wie Masterminds reicht.
Q & A
Was ist das Hauptthema des Skripts?
-Das Hauptthema des Skripts ist die Gründung eines Business im Rahmen des Founder-Led-Business-Modells, das auf der persönlichen Marke des Gründers basiert und die Möglichkeit bietet, sein eigenes Leben und Ziele zu priorisieren.
Was bedeutet der Begriff 'Founder-Led Business Model'?
-Der 'Founder-Led Business Model' bezieht sich auf ein Geschäftsmodell, das sich direkt auf die persönlichen Bedürfnisse, Wünsche, Ziele und Träume des Gründers ausrichtet und diesen dabei unterstützt, sein Unternehmen aufzubauen.
Was ist der Unterschied zwischen 'owning a Niche' und 'becoming the niche'?
-Beim 'owning a Niche' geht es darum, ein Thema zu wählen und sich vollständig darauf zu konzentrieren, wobei man in der Zielgruppe als Experte für dieses Thema anerkannt wird. 'Becoming the niche' bedeutet, dass man seine persönlichen Einblicke, Erfahrungen und Interessen teilt und dadurch eine Marke um sich selbst bildet, die eine Verbindung zu den Zuhörern herstellt.
Was sind die vier W's, auf die sich 'Founder Freedom' bezieht?
-Die vier W's, auf die sich 'Founder Freedom' bezieht, sind Work (Arbeit), Where (Ort), Who (Mit wem) und When (Wann), was bedeutet, dass man die Kontrolle darüber hat, wo, mit wem und wann man arbeitet.
Was ist das 'IY Guy Exercise' und wozu dient es?
-Das 'IY Guy Exercise' ist ein Konzept aus Japan, das für 'IY Guy' steht, was 'Ihr Grund für das Sein' bedeutet. Es dient dazu, Ihre persönliche Nische zu finden, indem Sie vier verschiedene Listen erstellen und die Überschneidungen der Bereiche, in denen Sie gut sind, bezahlt werden können, was die Welt braucht und was Sie lieben, analysieren.
Welche Rolle spielt die persönliche Marke in dem beschriebenen Geschäftsmodell?
-Die persönliche Marke ist entscheidend im beschriebenen Geschäftsmodell, da sie es dem Gründer ermöglicht, seine Expertise und sein Wissen zu teilen, eine enge Verbindung zu seinen Kunden aufzubauen und dadurch eine Basis für sein Unternehmen zu schaffen.
Was sind die Vor- und Nachteile von 'owning a Niche' im Vergleich zu 'becoming the niche'?
-Die Vorteile von 'owning a Niche' sind eine schnelle Aufbau einer zielgerichteten Zielgruppe und die Anerkennung als Experte. Der Nachteil kann sein, dass man sich in einer einzigen Nische einschließen könnte. 'Becoming the niche' erlaubt es, eine Verbindung zu den Zuhörern aufgrund der persönlichen Geschichte und Interessen aufzubauen, kann jedoch schwieriger monetarisiert werden, wenn man nicht klare Geschäftsangebote hat.
Was sind die Hauptkomponenten einer erfolgreichen persönlichen Medienfirma?
-Die Hauptkomponenten einer erfolgreichen persönlichen Medienfirma sind ein klares Nischenthema, die Schaffung von Inhalten, die Skalierung durch die Einstellung von Mitarbeitern, die Investition in die persönliche Marke und die Vermarktung dieser Inhalte.
Wie kann man die Zielgruppe für sein Angebot genau definieren?
-Man kann die Zielgruppe genau definieren, indem man sich auf eine spezifische Person konzentriert, die already an einem Thema interessiert ist, das man anbietet, und diese Person basierend auf ihren Bedürfnissen und Problemen sehr spezifisch beschreibt.
Was sind die Kriterien für den idealen Audience-Mitglied?
-Die Kriterien für das ideale Audience-Mitglied sind Passion für das angebotene Thema, die Fähigkeit, das Angebot zu kaufen, und die Übereinstimmung mit den Bedürfnissen und Problemen, die das Angebot lösen kann.
Was sind die verschiedenen Stufen von Angeboten, die man anbieten kann?
-Die verschiedenen Stufen von Angeboten umfassen niedrige Preisangebote, bezahlte Communities, Service-Geschäfte und Beratung, sowie Masterminds für hochpreisige Produkte.
Wie kann man einen Umsatz erzielen, wenn man ein Angebot hat?
-Um einen Umsatz zu erzielen, muss man eine Verkaufsseite für das Angebot erstellen, die in den sozialen Medienkanälen und der Newsletter-Kampagne teile. Man kann auch direkt mit dem Verkauf beginnen, insbesondere für höhere Preisangebote.
Was ist die Bedeutung von Lead-Magnets in Bezug auf die Newsletter-Konversion?
-Lead-Magnets sind wertvolle Inhalte, die hinter einer E-Mail-Anmeldung versteckt sind. Sie erhöhen die Anzahl der Leads, indem sie den Kunden ein Stück des Problems kostenlos lösen und das restliche Angebot dann leichter zum Kauf anbieten.
Wie kann man die Übereinstimmung zwischen dem Inhalt und den Markenrichtlinien sicherstellen?
-Um die Übereinstimmung zwischen dem Inhalt und den Markenrichtlinien sicherzustellen, muss man sich intensiver an der Content-Strategie beteiligen, Ideen entwickeln, Inhalte bearbeiten und sicherstellen, dass sie den Markenrichtlinien entsprechen.
Was ist der Vorteil, einen Mitarbeiter einzustellen, der mit der Schreibarbeit für die persönliche Marke betraut ist?
-Der Vorteil eines solchen Mitarbeiters ist die Schaffung von Schreibhilfe, sodass der Gründer sich auf wichtigere Geschäftsaktivitäten konzentrieren kann, während der Mitarbeiter sich auf die Kreation von Inhalten und die Umsetzung der Content-Strategie fokussiert.
Outlines
🚀 Grunder-Led Business Model
Dieser Absatz beschreibt die Veränderung im Unternehmertum und die Einführung des 'Founder-Led Business Models'. Es geht darum, wie man ein Unternehmen aufbaut, das sich auf die persönlichen Bedürfnisse, Wünsche, Ziele und Träume des Gründers konzentriert. Der Sprecher teilt seine Erfahrung mit dem Aufbau seines eigenen Geschäfts, 'Founder OS', und wie er ein jährliches Einkommen von über 850.000 USD erzielt, während er seine Träume lebt. Der Absatz betont die Bedeutung der Selbstfindung und des Aufbaus eines Geschäfts, das sowohl persönliche Ziele verfolgt als auch finanzielle Freiheit bietet.
🌟 Persönliche Markenbildung und -Nische
In diesem Absatz wird die Bedeutung der persönlichen Markenbildung und der Identifizierung der eigenen Nische hervorgehoben. Der Sprecher diskutiert zwei Ansätze: Entweder man 'besitzt' eine Nische, indem man ein Thema aussucht und sich darauf konzentriert, oder man wird zur Nische selbst, indem man seine einzigartigen Erkenntnisse, Neugierde und Erfahrungen nutzt. Es wird betont, dass man seine Nische durch die Schaffung von Inhalten und die Vermarktung seiner persönlichen Geschichte und seiner Expertise definiert.
📈 Skalierbarkeit durch Personal Media Company
Der dritte Absatz konzentriert sich auf die Schaffung einer 'Personal Media Company', um die persönliche Marke zu stärken. Es wird erläutert, wie man mit begrenztem Budget Content-Schreiber oder -strategen einstellt, um die Reichweite der Marke zu erweitern. Der Sprecher teilt Zahlen und Optionen für Investitionen in die persönliche Marke und betont die Notwendigkeit, die eigene Zeit effektiv zu nutzen, um das Unternehmen zu führen und zu wachsen.
🎯 Zielgruppenanalyse und -auswahl
In diesem Absatz geht es um die Identifizierung der richtigen Zielgruppe für das eigene Angebot. Der Sprecher erklärt, wie man eine spezifische Zielgruppe auswählt, die leidenschaftlich ist, bereit ist zu zahlen und auf das Angebot eingeschaltet ist. Es wird auch auf die Bedeutung der Erkenntnis von der Unterscheidung zwischen Enthusiasten, die nicht zahlen können, und der tatsächlichen Zielgruppe hingewiesen.
💌 Lead Magnete und Umsatzstrategien
Der vierte Absatz behandelt die Verwendung von Lead Magneten, um die Newsletter-Konversion zu erhöhen und wie man durch die Schaffung von wertvollen Inhalten das Vertrauen der Zielgruppe aufbaut. Der Sprecher diskutiert verschiedene Arten von Lead Magneten und betont die Kraft der Großzügigkeit und des gegenseitigen Austauschs. Zudem werden verschiedene Stufen von Angeboten vorgestellt, die man anbieten kann, um die Zielgruppe in eine monetarisierte Audienz umzuwandeln.
🏆 Monetarisierung und Umsatzstrategie
Der letzte Absatz fokussiert sich auf die Monetarisierung der aufgebauten Zielgruppe durch die Präsentation eines unwiderstehlichen Angebots. Der Sprecher teilt Tipps für die Schaffung eines Verkaufspages, die Verwendung von E-Mail-Sequenzen und die Bedeutung des persönlichen Verkaufs für höhere Ticket-Produkte. Es wird betont, dass die Erreichung von 20K USD monatlich eine Herausforderung ist, aber mit einem effektiven Verkaufssystem und einem klaren Geschäftsmodell machbar ist.
Mindmap
Keywords
💡Unternehmertum
💡Gründervorlage
💡Persönliche Marke
💡Gründervorfreude
💡Hustle-Kultur
💡IY-Guy-Übung
💡Inhaltsschöpfung
💡Zielpublikum
💡Lead-Magnet
💡Umsatzseite
Highlights
Entrepreneurship is evolving, and you no longer need a physical office or team to start a business.
The founder-led business model leverages the personal brand of the founder to attract a paying community.
Founder OS is a system created to build a business entirely around the founder's wants, dreams, and goals.
Founder Freedom emphasizes full control over work, location, company, and financial aspects of life.
The hustle culture has led many into entrepreneurship without proper education or tools for sustainable participation.
The importance of understanding personal needs, wants, and goals before starting a business is emphasized.
The 'Iy Guy' exercise from Japan helps identify one's unique niche by analyzing strengths, passions, and market needs.
Building a personal brand online establishes expertise and creates a pipeline of potential clients.
Two approaches to niche building: owning a niche or becoming the niche through personal insights and experiences.
The necessity of embracing content creation and building a personal media company for brand scalability.
Investing in a writer or creative team can help scale content creation and allow the founder to focus on higher-level tasks.
Targeting the right audience with precision is crucial for converting passion into profit.
Lead magnets significantly increase lead generation and should be used to attract the audience.
Creating an irresistible offer based on audience needs and desires is key to monetization.
Sales pages and email sequences are essential for converting leads into paying customers.
The channel's focus is on freeing founders to pursue their passions while building sustainable businesses.
The founder's journey involves overcoming initial challenges to reach significant monthly revenue milestones.
Transcripts
[Music]
I know what your problem
is you think you have nothing and you
want to start a
business 5 years ago that might have
been a problem and there's never been
more pressure to become an entrepreneur
than
today the good news is entrepreneurship
is changing you don't need some
assistant some full-time filmmaker an
expensive office or an expensive desk
the truth is there's a new wave of
innovators that are doing
entrepreneurship right
leading a business with the personal
brand of its founder using their own
personality as a hero for the business's
brand transforming the ingredients
needed to attract a paying Community
this is the founder-led business model
and it allows you to prioritize yourself
your happiness and your goals when
building a business I spent the past 3
years testing this formula creating
systems to build my own founder-led
business founder OS a business built
entirely around myself my wants my
dreams my desires my goals my life
lifestyle everything that I want and
nothing that I don't want and the crazy
thing is it
works I get to live my dream lifestyle
while founder West brings in over
$850,000 a month in Revenue I can work
when I want on what I want wherever I
want with whoever I want this is the
evolution of Entrepreneurship this is
the founder Le business model this is
how to start a business from nothing
starting with yourself
today starting a business isn't
necessarily the hardest thing every
influencer and their sister has a
product or a course or a merch line they
would call a business but starting a
business and growing it while actively
tending to your happiness that's the
challenge and this is where founder
Freedom comes
[Music]
in founder freedom is full control over
the four W's in life work where you want
on what you want with who you want when
you want it's time location and
Financial Freedom the hype of hustle
culture drove so many people into the
deep end of Entrepreneurship without the
education or the tools to participate in
this world sustainably even I lost
myself while building my first business
bitmaker which was an in-person coding
school from the outside everything
looked good but inside it was one of the
most frustrating experiences of my life
I hated running an inperson
brick-and-mortar business it was the
worst it took everything in my soul not
to break but I realized a ton about
myself looking back it's obvious that
bitmaker wouldn't fulfill my dreams but
if it wasn't for bitmaker I'd never have
known what I truly wanted and how to
avoid what I don't want your
entrepreneur Journey doesn't have to
start with lessons learned the hard way
Embrace founder freedom and focus on the
founder you give yourself clear answers
around how you want to live where you
want to work and who you want to work
with and how much you need to make for
me I wanted to live between global
business hotspots working wherever I
want and having the freedom to travel
and to be close to Nature answer those
four questions and you've defined
founder Freedom you can now start
building your founder-led business model
the vehicle everyone must use to thrive
in this new age of Entrepreneurship
every founder-led business model starts
with an analysis of the founder that's
you that's me that's
[Music]
us to connect your business directly
with your personal needs wants goals and
dreams you have to look inward my
favorite method to discover your
personal Niche is the iy guy exercise iy
guy is a concept in Japan that stands
for your reason for being so your iy guy
consists of four different lists but
once you're done this you can see that
this area here that's your iy guy and so
you're going to go and you're going to
fill this in with what you're good at
what you can be paid for what the world
needs and then what you love to do you
you may go and find that as you look at
these four different quadrants there are
some commonalities and what I'd
encourage you to do is try to go and
fill at least five things out in each of
these different sections the topics that
meet in the center represent your unique
Niche this changed everything for me for
my icky guy I discovered that I love
systems growing audiences building
communities and traveling the world and
helping Founders this is my Niche I help
Founders get to $5 million profit a year
using the proven systems I've created
over the past 15 years creating four
profitable companies if I were to
simplify it down to one word it would be
systems but I don't just see myself
making stuff only around systems I talk
about my Curiosities the things that
inspire me my travels my interests my
strengths I'm able to do all of this
because I'm doing things that I'm
passionate about I'm passionate about
traveling and meditation cold baths
saunas nature and the list goes on at
the intersection of this diagram isn't
just a business that you love it's a
business where you love the customer and
then to communicate with that customer
you need to become the
[Music]
niche and to do that you need to
understand people follow people and then
they follow Brands it's important that
every brand has a Founder that is
building their own personal brand having
an online presence establishes you as
the true expert in your area it gives
you a packed pipeline of clients that
you can tap into at any moment and it
makes you even more in demand allowing
you to charge more drive more customers
and build a massive Empire there are two
routes forward with your Niche both work
but there's one that I really love first
you can own your Niche this is when you
pick a subject and then go all in on it
you own a word in the customer's mind
you're the productivity guy or the
habits guy or the stoicism guy on the
positive side this builds a highly
targeted audience fast you become the
go-to expert and the trigger when people
hear that they come to you and people
want the solution that you provide the
downside is that you can end up stuck in
a single Niche and you get a little
pigeon hold so the alternative to then
owning Niche is just to become the niche
think about it you're the only one who
has access to your own unique insights
curiosity I ities mistakes achievements
lessons tools and tactics there's no one
else who knows as much about you as you
this shift alone was a dramatic change
and helped me then grow an audience of
over 3 million people around myself and
then feed all of my businesses which are
now doing over $13 million a year in
Revenue with this approach you want to
discuss a handful of related topics
regularly but those topics are more
focused on your personal brand than on a
single company topic you're trying to
make people feel connected to you
because again you are the niche the
downside of a person first brand is it
become challenging to monetize if you
don't also have a bunch of businesses
around you and a clear problem you're
looking to solve for your audience and
you risk people coming to you more for
entertainment than to charge that's why
I recommend starting somewhere between
these two areas right you're both going
to become the niche while also owning a
word in the mind of your customers then
look at the edges of where your
interests are and see where it overlaps
with your ideal audience members
problems and desires then you can create
a brand around solutions that address
those problems but overlap with who you
are you'll have a unique Niche and a
personal mode around everything that you
do but to embrace your Niche you need to
embrace
content and this is where the system of
building your own personal media company
comes into
[Music]
play there's still too much of this
Creator approach to content whereby you
must master all of the elements of
content yourself if you're an
entrepreneur your superpower is
assembling a team making decisions and
then executing a Clear Vision how are
you going to do that well you're making
tons of YouTube videos from adz building
a newsletter your audience on X and
Linkedin all by yourself if you're
starting out you likely will have to do
a lot of it yourself but once you've
landed on your Niche two to three
formats you want to pursue you are ready
to leverage your cash flow to hire some
creative weapons dedicated to scaling
your brand and your message and here's
the real numbers behind a successful
personal Media Company let's just say
for example you have 12K to dedicate to
your own personal brand the 12K
investment can be broken down into a
couple of options option one is you hire
a weapon of a writer as a contractor for
around 7K and then have them handle all
the social content on your newsletter
then also hire a newsletter writer to
handle a newsletter one time a week at
around around 3 to 5K per month option
two is you hire a full stack writer as a
contractor that can handle all of your
Social content and your Weekly
Newsletter this person is going to work
likely part-time solely on your content
and this will probably cost around 8 to
10K per month if you go with option two
you'll have a full stack writer to
publish 14 x posts per week seven long
form LinkedIn posts per week and one
highquality newsletter per week you'll
need to ensure that you bring on this
writer that has loads of experience
writing on the platforms that you're
looking to grow on which is likely X and
Linkedin the strength of this strategy
is that it can help you build leverage
you're getting help now with writing the
content so you can go and spend time on
bigger things in your business you are
also able to focus your energy on
ideation and then helping with execution
the downside is that you still got to be
pretty involved in your content strategy
you need to come up with ideas edit
content and ensure tight alignment
between your content and brand
guidelines with 2 to 3K more of your
business's Revenue dedicated to your
personal Media Company you can increase
the salary of the writer to then come up
with the ideas that you'll execute on
inside of your content strategy while
still employing a social manager to post
all of that content that way you can get
off the content hamster wheel entirely
this is where you move from just the
Creator to the CEO back into your zone
of Genius you now have four out of the
five ingredients of the founder-led
business model you understand founder
Freedom you identified your reason for
being your icky guy and you are
dedicated to either becoming or owning
your Niche and you have the first steps
of a highly scalable personal Media
company to power your brand through
content and now you have to sell it and
to sell it you first need to Target the
Right
audience most Founders use some spray
and pay method and that never works you
want to move with surgeon like Precision
focus on quality over quantity find the
right people and then draw them in there
are 8.1 billion people on the planet and
you can't help them all narrow down your
audience to a specific type of person if
you're teaching health and fitness
narrow it down Health and Fitness for
film industry professionals Health and
Fitness for working moms Health and
Fitness for recovering athletes in the
first 6 months following an accident the
more specific you can be there the more
comp telling your online presence will
be for the right person second go after
a topic people are already passionate
about fashion heads don't need to be
convinced to go and get the newest pair
of sneakers Apple enthusiasts follow
every single keynote and product drop
you don't want to have to persuade
people that they need your offer find
that passion then direct it towards a
specific version of what you're creating
criteria three for your ideal audience
member is who can buy at the the end of
the day you have to be realistic about
whether or not your audience can
actually afford to purchase what you're
selling about 6 years ago I had the idea
for something called Trail AI it was an
AI that would essentially help real
estate agents and financial services
folks with synthesizing all the data and
reports that they have and then getting
those to their clients I'd get on calls
with these folks and I'd get green
lights they were excited the only issue
was that they weren't really the buyer
they didn't have the money or the
ability to pay I quickly realized that
was building something for the wrong
audience and this was much more of a
large corporate play every business
owner has experienced this an audience
that's passionate but has no money so
pick an audience that's ready to spend
money either to solve their problems or
to get deeper into what they love an
audience full of people who are in love
with what you're talking about is the
goal that audience is a Tinder Box of
Revenue that you need to ignite with the
perfect social funnel the perfect social
funnel consists of a newsletter
strategically placed ctas killer lead
magnets and an irresistible offer create
your newsletter on convert kit it's the
best platform for Founders when I
discovered convertkit it blew everything
I tried beforehand out of the water it
is hands down the best place for your
newsletter on the internet you want to
create a focused landing page that
really sells what your newsletter is and
is an incredible resource for your ideal
audience member here's an example of
what my signup page looks like all right
so this is my signup page here anyone
that goes and signs up on found.com
newsletter this will drive you to my
convertkit newsletter and so the key
components of this page as you can see
there is no ability to scroll on this
page so all you can do is enter your
email from there there's a bold headline
right the only newsletter you need to
grow your personal brand and then from
there a little bit more information on
why you should join including a valuable
lead magnet to get you 50 systems to
generate 1 million per month and then we
have overwhelming social proof here from
a group of absolute Legends so that's my
sign up page 101 now go make yours your
focus sign up page is important for
converting traffic since you'll be
sharing it across all of your Social
channels I call this process my call to
action system you want to go on a
massive campaign to add that link to as
many places as possible across your
social media presence here are 20 places
I incorporate my call to actions across
Instagram LinkedIn X Tik Tok YouTube and
my podcast you're going to want to put
in your Instagram bio Instagram stories
LinkedIn about section LinkedIn bio
LinkedIn featured section LinkedIn cover
photo LinkedIn Carousel ending your X
bio X cover photo X end of a tweet X end
of a thread Tik Tock bio your Tik Tok
video CTA YouTube bio YouTube
description YouTube about section
YouTube cover photo and a YouTube 15sec
commercial with the CTA as well as in
your podcast descriptions if you want to
get my CTA system and learn how to
implement all 20 of these call to
actions across all the six platforms
then go to the description of this video
right below the like button which you
should press anyways while you're down
there this is the guide I wish I was
given when I wanted to grow my email
list as fast as possible if you really
want to increase newsletter conversions
I recommend lead magnets according to
HubSpot companies see a 50% increase in
leads when they use a lead magnet
compared to companies that don't a lead
magnet is a Hy useful piece of content
that's gated behind an email sign up it
could be an in-depth PDF download
multi-part video series webinar Workshop
Workshop recording an email mini course
specialized Insight quiz ebook white
paper checklists free systems playbooks
or even a free trial you can prove your
Authority by solving a piece of the
problem for the customer for free and
then the rest of the solution is an easy
purchase away my belief is that the more
generous you are The More Everything
grows around you you know it can be
scary creating something that truly is
amazing and then giving it all away for
free sounds nuts but I think having an
abundance mindset always wins
reciprocity is one of the strongest
forces in humanity you give and then you
get so for me I always challenge myself
to give away what I know you're now
ready to connect your passion to profit
by pitching your audience on an
irresistible offer so they can become
your monetized audience this is your
most valuable audience audience and this
is the part I love because you're
already creating a system that
automatically is creating trust between
you and your audience and finally what
should you actually provide in your
offer well now that you have an audience
they're probably already telling you
what they want from you I like to listen
to what my audience regular ask for in
my YouTube comments email responses and
in in-person Live Events and I just
observe the topics that resonate with my
audience and if people are passionate
about a certain topic well they're
probably willing to pay for related
products or services around that thing
if that's the case all you have to do is
then package it up into a compelling
format that works for you here are five
tiers of offers I recommend low ticket
offers are great because they're a low
barrier to entry you can get people into
your ecosystem with very minimal
friction for example you can expand a
low ticket course into then a high
ticket course upsell or you can take
part of a higher ticket course and then
create the lower ticket course from that
paid communities are amazing as well
they're a great form of recurring
Revenue you're bringing people together
to learn and have fun you get paid to
talk about things that you love while
making meaningful connections amongst an
amazing group of people the community
can also be an incredible internal
referral source and you have a pre-sold
audience that you can then upsell other
products or services to service-based
businesses and Consulting are the lowest
barrier to entry with great margins if
you're doing it right Consulting in
particular is one of the easiest
businesses to get traction with and what
I recommend every every successful
founder starts with if they don't know
where to begin finally let's dive into
masterminds these are ultra high ticket
products where you do group coaching
experiences and education over a longer
period of time with a consistent group
of high performers often the point of a
mastermind is personal connections to an
exclusive crowd the price point is the
barrier to entry and the math of getting
to six figures once you have a
compelling offer is simpler than it
appears for example consider 20 people
buying a $5,000 course or 50 people
paying $2,000 for consulting or just
over 500 people buying your low ticket
$197 course all of these are routes to
100K if you mix and match you can get
there even faster once you have your
irresistible offer it's time to share it
and convert your rented and Ed audience
to monetized First create a sales page
for the offer using similar principles
to your focus signup page for your
newsletter right you're going to have a
bold headline hero images social proof
to make it so irresistible people can't
say no then incorporate that link into
your profitable profile create an email
sequence that automatically launches
after they download a lead magnet and
then launch it to your entire list for
the first time when your offer debuts
then continue to feature it as a main or
recurring CTA in your newsletter I've
created businesses where sales are
generated directly from the sales page
but in my experience the higher ticket
your product is the more likely you're
going to want to actually sell sell the
customer directly when I was just
getting started with bitmaker you know
we priced the program at about $11,000
we'd go on to increase the price of
things to around $5,000 but I remember
the Joy on my team's face when we saw
that first $1,000 come in for the first
person that would join our technology
school and learn to code I don't know if
I could sell anything else that would
bring me as much joy as that first sale
I got I think the hardest money that
you're ever going to make is the first
time you get to 20K per month you have
no idea what you're doing I know because
I've been there and I can tell you this
you're going to get through it you will
need a sales system in place but I'll
let you get started with your business
and then I'm going to give you that in
another video this channel is about
building businesses not prisons freeing
us the founders to do what we want in
life if you want to do the same and
haven't already watched my full series
I'm building your audience from0 to
100,000 followers you can click this
video here to start learning thanks for
watching and good luck on your founder
journey I wish you all the success
possible
[Music]
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Ernesto Sirolli: Want to help someone? Shut up and listen!
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