Teorias da Comunicação - NEWSMAKING

Summary

This video script concludes a series of communication theory lessons, reflecting on the semester's events and the alternative ways to maintain a university spirit amidst challenges. It discusses the relevance of journalism theories to advertising students, highlighting the role of digital influencers in shaping public opinion. The script delves into the selection and systematization of news, the evolution of journalism in the digital age, and the importance of understanding the mechanisms behind information dissemination. It also touches on the responsibilities of journalists and the impact of social media on news production, setting the stage for further exploration of communication theories in the upcoming semester.

Takeaways

• 😀 The video concludes the semester's series of communication theory lessons, addressing the shift to alternative methods due to the semester's challenges.
• 📚 The speaker emphasizes the importance of understanding journalism theories for students of advertising, as they will work with journalism and information production in their professional lives.
• 📱 The script discusses the role of digital influencers in modern society, highlighting how they are similar to journalists in shaping public opinion and disseminating information.
• 🔎 The process of news production is likened to an industrial routine, involving selection, approach, and organization of events to be reported.
• 🚪 The concept of the 'gatekeeper' in journalism is introduced, who selects what information the public receives.
• 🤔 The script suggests that understanding a journalist's mindset can help advertisers influence the news and public opinion to better serve their clients.
• 📝 Criteria for newsworthiness are discussed, including the unpredictability of events and the need for news organizations to organize information in time and space.
• 🗣️ The role of journalists has evolved from information providers to interpreters of information circulating on the internet.
• 🕵️‍♂️ The script touches on the challenges of verifying information的真实性 in the digital age, where rapid dissemination can compromise journalistic methods.
• 🔍 The advantages of the internet for research and investigation are mentioned, but it also brings problems due to the quick spread of information that may not be verified.
• 📈 The video ends with a teaser for the next semester's focus on theories like the spiral of silence, hinting at a shift in the way information is consumed and shared.

Q & A

What is the main purpose of this final video lesson?

The main purpose of the final video lesson is to conclude the semester's series of communication theory classes and to cover the final theories that were planned for this term.

Why is it important for advertising students to understand journalism theories?

It is important because advertising students will work with journalism, and in the current media landscape, information production is not limited to journalists. Understanding journalism theories helps advertisers influence journalists and digital influencers, who play a significant role in shaping public opinion.

What is 'news make' and why is it relevant to advertising students?

'News make' is a theory that focuses on the production process of news as an industrial routine. It is relevant to advertising students because it helps them understand how news is selected, produced, and organized, which is crucial for influencing media content and public perception.

How do digital influencers fit into the communication landscape according to the video?

Digital influencers are now key players in the production and dissemination of information. They generate content that influences public opinion and consumer behavior, making them important for advertising professionals to understand and leverage in their strategies.

What is the 'gatekeeper' concept mentioned in the video?

The 'gatekeeper' is a concept where a professional within a media organization selects which information becomes news. This role is crucial in shaping what the public gets to know and discuss.

What challenges do journalists face in the digital age as discussed in the video?

Journalists face the challenge of quickly processing and verifying vast amounts of information. They must maintain credibility and ethics while dealing with the fast-paced, often unverified information that circulates online.

How has the role of journalists changed with the advent of digital media?

The role of journalists has shifted from being mere disseminators of information to interpreters who navigate the vast digital information landscape. They now need to possess the sensitivity to discern what is newsworthy and convey it effectively.

What are the 'criteria of newsworthiness' mentioned in the video?

The 'criteria of newsworthiness' refer to the standards used to determine which events or information qualify as news. This includes factors like significance, timing, and relevance to the audience.

Why is it important for advertisers to understand the 'criteria of newsworthiness'?

Understanding the 'criteria of newsworthiness' helps advertisers craft messages that are more likely to be picked up by media outlets and resonate with the audience, thus enhancing the impact of their campaigns.

What future topic is hinted at for the next semester's study?

The next semester will focus on theories related to the 'spiral of silence,' which contrasts with the current theories being discussed and explores different aspects of long-term effects in communication.