My Website Traffic After Google Spam Update 2025

Summary

In this video, Rohit discusses the impact of Google's recent spam update, particularly on websites with AI-generated content. He shares his personal experience with a tool website, showing how traffic fluctuated due to this update. Rohit emphasizes the importance of incorporating human input and manual coding alongside AI to maintain website relevance. He also advises focusing on off-page SEO, such as building backlinks and creating social signals, for better visibility and growth. Ultimately, he encourages viewers to adapt to changes in the SEO landscape to maintain their online presence and success.

Takeaways

• 😀 Google’s spam update, released on August 26, has affected many websites, particularly those with 100% AI-generated content, causing traffic drops.
• 📉 Websites with AI-generated content or those that heavily rely on automation have seen a decrease in their traffic post-update.
• 💻 A website created in February, which initially saw a traffic dip, began to improve after manual coding and human inputs were added to the AI-generated content.
• 📈 Despite initial drops, traffic spiked significantly for the website, from 300 to 3000 clicks, indicating positive changes due to the update.
• 🔧 Human inputs in website content, like manually written descriptions, helped the website regain traffic, even when AI tools were still used in some parts like coding.
• 🔄 Focus on off-page SEO has become increasingly important, and it is necessary to push for website promotion beyond on-page efforts like keyword placement and titles.
• 🌍 The traffic generated was not limited to India; global traffic from countries like the US helped increase overall clicks and earnings, showing the international reach of the website.
• 🖋️ The content’s ‘human touch’ was added by removing AI-generated elements and crafting more personalized, user-friendly content, which led to better engagement.
• 📊 Analyzing the past 12 months of data helped identify key traffic spikes, which were then used to refine strategies for continued growth.
• 🔗 Backlinks and social signals continue to play a crucial role in website ranking, and using these tools strategically can improve visibility and authority in search results.

Q & A

What is the Google spam update mentioned in the script?

The Google spam update, which started around August 26, targets websites that have a high volume of AI-generated content. It affects traffic, particularly for sites relying heavily on AI content, causing a decline in visits. The end date of the update hasn't been announced yet.

How did AI-generated content impact website traffic during this update?

Websites with 100% AI-generated content experienced a decline in traffic. Google seems to prefer content that includes human inputs, as this signals more authentic and engaging material. Websites without human involvement in their content saw more significant drops.

What changes did the speaker make to his website to improve traffic?

The speaker introduced changes such as adding more human touch to the content. Initially, much of the content was AI-generated, but he replaced it with his own writing to give it a more human feel. Additionally, he focused on off-page SEO and promotion through social platforms like Facebook and Instagram.

What does 'aggressive offline SEO' refer to in the context of the video?

'Aggressive offline SEO' refers to focusing on off-page SEO, such as building backlinks, social signals, and brand promotion outside the website. It emphasizes reaching the target audience on platforms like social media to drive traffic and improve site authority.

Why does the speaker believe human touch is important in content creation?

The speaker believes human touch is important because, while AI can create technically accurate content, it often lacks the personal, engaging element that resonates with users. Human-written content feels more authentic and can connect better with the audience.

How did the speaker's website perform after making these changes?

After making the changes, the speaker observed significant improvements in traffic. His daily clicks increased from 300 to 5000, and his website’s ranking and impressions showed improvement. The site’s traffic and earnings also grew, indicating the success of the adjustments.

What role does off-page SEO play in website promotion according to the speaker?

Off-page SEO, including backlinks and social media engagement, plays a crucial role in improving a website's authority and ranking. The speaker emphasizes that it’s not enough to just focus on on-page SEO; promoting content on external platforms and building a strong presence is essential for success.

Why is Facebook mentioned as a key platform for website promotion?

Facebook is highlighted as a key platform because written content, such as how-to guides and tutorials, is going viral on the platform. The speaker suggests using Facebook for sharing high-quality, informative content, especially related to trending topics or AI-generated content.

What is the significance of backlinks in off-page SEO?

Backlinks are important because they serve as references or endorsements from other websites. A backlink from a high-authority site helps boost the website’s authority and improves its ranking on search engines. This is crucial for gaining visibility and improving traffic.

What does the speaker suggest about the future of blogging and website content?

The speaker suggests that traditional blogging with long written articles might not be as popular anymore. Instead, content in text form shared on platforms like Facebook and Twitter is gaining more traction. He also encourages creating 'how-to' content that engages users and promotes interactivity.