Die NEUE Instagram-Strategie für 2025 für Reichweite, neue Follower und CASH

Summary

In this video, the speaker discusses Instagram strategies for increasing engagement and growing a loyal following. They emphasize focusing on community content over viral posts, encouraging existing followers to engage more. The speaker shares tips on using trigger words and hooks to capture attention and boost interaction, as well as the importance of crafting effective captions. Additionally, they introduce the concept of evergreen content, which remains relevant over time, saving time and energy. Overall, the video highlights the importance of creating meaningful, sustainable connections with followers rather than chasing viral success.

Takeaways

• 😀 Focus on engagement with your current followers, not just on gaining new ones. Prioritize community content over viral content when you have a large following.
• 😀 Increasing interaction with existing followers (e.g., through comments, stories) is more beneficial than seeking large follower growth once you reach a substantial follower count.
• 😀 Trigger words or 'hooks' like 'Achtung' (Attention) create urgency and can significantly boost engagement on social media content.
• 😀 Use open loops in your content to keep people engaged by teasing important information but delaying its full revelation.
• 😀 The effectiveness of captions has grown; today, many people read captions, so ensure they are easy to read and visually appealing.
• 😀 Video and post content should be designed to keep the audience interested. For example, using contrasting backgrounds for captions makes them easier to read.
• 😀 A focus on evergreen content (content that remains relevant over time) allows for long-term engagement and saves time on constant content creation.
• 😀 Building a sustainable content strategy means creating content that continues to work and provide value even after it's posted.
• 😀 Avoid trying to deliver content too quickly. Engage your audience with detailed examples and stories for better emotional connection and retention.
• 😀 It’s crucial to remember that creating an online business with Instagram involves much more than just viral posts—focus on consistent, high-quality content.
• 😀 The speaker encourages viewers to check out free training to learn how to use organic content to generate substantial income over time.

Q & A

What is the main focus of the speaker when it comes to growing an Instagram following?

The speaker's main focus has shifted from gaining new followers to increasing engagement with the existing audience. They emphasize the importance of building a community and ensuring the followers interact with the content, rather than focusing on viral growth.

Why does the speaker mention a decrease in follower growth despite creating content?

The speaker mentions a decrease in follower growth because they have intentionally shifted their content strategy to prioritize community and conversion-based content, rather than focusing on viral content. As a result, they have gained fewer followers but have strengthened the connection with their current audience.

How does the speaker use 'trigger words' in their content to increase engagement?

The speaker uses specific trigger words, like 'Achtung' (Attention), at the beginning of reels to capture the viewers' attention. These words create curiosity and urgency, encouraging viewers to stay engaged with the content.

What is the role of captions in Instagram content today, according to the speaker?

Captions have become more important as Instagram now considers the watch time in captions. Many viewers read captions even if they are not designed as beautifully as the video itself, so creating readable captions with high contrast and relevant content can significantly increase engagement.

What does the term 'hook' refer to in social media content?

A 'hook' refers to a strategy used to grab the viewer's attention and make them want to watch more. This can include using engaging words or questions, visual effects, or suspenseful setups, such as leaving an 'open loop' to be closed later in the content.

Can you explain the 'open loop' technique mentioned by the speaker?

'Open loop' is a technique where the speaker introduces a topic and piques the viewer's curiosity by leaving part of the information out, promising to reveal it later. This encourages the viewer to stay engaged in anticipation of the missing details.

Why does the speaker suggest using longer, more detailed communication rather than getting straight to the point?

The speaker argues that longer communication with examples and personal experiences is more memorable and emotionally engaging for the audience. Quick, straightforward information may be less impactful and less likely to resonate with viewers.

What does the speaker mean by an 'evergreen business system'?

An 'evergreen business system' refers to creating content that remains relevant and effective over time. The speaker creates stories and content that continue to work and engage the audience long after they are initially posted, saving time and effort in content creation.

How does the speaker use motivational content in their strategy?

The speaker uses motivational and inspirational stories to keep the audience engaged. These types of stories remain relevant and impactful over time, helping to build a long-term connection with the audience rather than relying on temporary trends.

What does the speaker recommend to those who want to replicate their success with organic content?

The speaker suggests joining their free training, where they explain how to generate income through organic content and build a successful online business system. The training includes strategies that the speaker uses to consistently make significant income with Instagram and other platforms.