Rebecca Minkoff Connected Store Demo

Summary

The Rebecca Minkoff flagship store in New York City, in collaboration with eBay Inc.'s Retail Innovation Team, has launched the Connected Store, merging the best of online and offline shopping. Features include an interactive mirror display that showcases the latest brand content and allows customers to browse products, request a fitting room, and even book a personal stylist session. RFID technology, customizable lighting, and digital receipts enhance the shopping experience. The innovative store offers a seamless, digitally enhanced journey, transforming the way customers shop and interact with the brand.

Takeaways

• 😀 The Rebecca Minkoff store in New York City has partnered with eBay Inc. to create the Connected Store, a digitally enhanced shopping experience.
• 😀 The Connected Store seamlessly integrates online and physical retail experiences, offering a more interactive and personalized shopping environment.
• 😀 A key feature of the store is the 'connected wall', a large mirror display showing Rebecca Minkoff brand content, runway shows, and social media updates.
• 😀 Shoppers can interact with the connected wall to browse the latest looks, request a fitting room, and even order drinks or download the store's mobile app.
• 😀 Pressing 'Send to my room' on the connected wall initiates a one-on-one stylist session and sends a text notification when the fitting room is ready.
• 😀 The fitting room is equipped with RFID technology to recognize the items a shopper selects, offering an intuitive shopping experience.
• 😀 Shoppers can adjust the lighting in the fitting room to customize their environment and get personalized styling suggestions from a stylist.
• 😀 The fitting room also allows shoppers to easily request different sizes, colors, or cuts by touching the glass of the mirror.
• 😀 Shoppers can attach their tried-on items to their personal profile, allowing for future access to purchase history and personalized product recommendations.
• 😀 Upon finishing their fitting room session, customers can send selected items directly to checkout, where a stylist confirms the purchase, and a digital receipt is instantly provided.
• 😀 The collaboration between Rebecca Minkoff and eBay Inc. brings innovative digital technology into the retail world, creating a unique and efficient shopping experience.

Q & A

What is the main purpose of the partnership between eBay Inc. and Rebecca Minkoff?

The main purpose is to create the 'Connected Store,' a highly digital and seamlessly connected retail experience that brings the best aspects of online shopping into a physical store.

What makes the Rebecca Minkoff store a 'connected' experience?

The store integrates various digital elements, such as the connected wall (a large mirror display), interactive shopping features, mobile app downloads, and personalized stylist sessions, providing an enhanced shopping experience.

What can a shopper do when interacting with the connected wall in the store?

By pressing the mirror, the shopper can browse the latest collections, request a fitting room, order drinks, and download the mobile app, among other interactive features.

How does the fitting room experience work in the Rebecca Minkoff store?

The fitting room is equipped with RFID technology to automatically recognize each item. The shopper can request different sizes, colors, or cuts, and receive stylist suggestions. The environment, including lighting, can be adjusted to the shopper's preference.

What is the role of RFID in the fitting room?

RFID technology recognizes each item in the fitting room, allowing the shopper to seamlessly interact with the clothing, request different options, and attach items to their personal profile.

How does the mobile app integrate into the shopping experience?

The mobile app can be downloaded directly from the connected wall mirror. It serves as a tool for managing the shopper's profile, accessing product recommendations, and making purchases.

What happens when the shopper requests a fitting room?

When a fitting room is ready, the shopper receives a text message. The fitting room will be stocked with the requested products, along with additional stylist recommendations.

How can a shopper purchase items from the fitting room?

Once the shopper has finished trying on items, they can send selected items directly to checkout. The stylist confirms the items for purchase, and the shopper receives an instant digital receipt.

What is the significance of attaching items to a shopper’s personal profile?

Attaching items to a personal profile allows the shopper to keep track of what they've tried on, purchased, and receive intelligent recommendations for future shopping.

What kind of future experiences are planned with the digital technology in the store?

In the future, the digital technology will allow shoppers to access their shopping history, receive more personalized recommendations, and have an even more connected shopping experience.