KOMUNIKASI BISNIS - (Part 1) - Komunikasi : Pengertian, Unsur, dan Jenis

Summary

This video introduces the fundamentals of communication in business, emphasizing its importance in both personal and professional settings. It explains key communication concepts such as the sender, message, channel, receiver, and feedback, including various types of feedback like positive, neutral, and negative. The video covers different communication types, such as internal (vertical and horizontal) and external communication, as well as methods like verbal (direct and mediated) and written communication. It highlights the role of effective communication in fostering collaboration, managing relationships, and ensuring organizational success, making it a crucial skill in the business world.

Takeaways

• 😀 Communication is a vital skill in both personal and business life, influencing how we convey ideas and collaborate.
• 😀 The key components of communication include the sender, message, channel, receiver, and feedback.
• 😀 Effective communication relies not only on the content but also on the character of the communicator and how the message is delivered.
• 😀 Feedback plays an essential role in communication, with types including zero feedback, positive feedback, neutral feedback, and negative feedback.
• 😀 Zero feedback refers to a response that is unclear or unhelpful, making it difficult for the sender to understand the receiver's reaction.
• 😀 Positive feedback encourages engagement and collaboration, such as when a receiver agrees to participate in a suggested activity.
• 😀 Neutral feedback does not take a position, neither supporting nor opposing the message from the sender.
• 😀 Negative feedback is critical and potentially harmful, either undermining the communicator or making the communication difficult.
• 😀 Communication in business can be categorized as internal (within an organization) or external (with outside parties like customers or media).
• 😀 Internal communication can be vertical (between superiors and subordinates) or horizontal (among peers).
• 😀 There are two main types of communication: oral (spoken) and written (documented), both of which serve different purposes depending on the situation.

Q & A

What is the definition of communication in the context of the video?

Communication is the process of exchanging information, ideas, or feelings between individuals or groups. It involves not only the message being conveyed but also the manner in which it is delivered and the character of the communicator.

What are the key elements of communication discussed in the video?

The key elements of communication are: 1) Sender (the communicator), 2) Message (the content), 3) Channel (the medium used to convey the message), 4) Receiver (the person receiving the message), and 5) Feedback (the response or reaction to the message).

What are the four types of feedback in communication, as explained in the video?

The four types of feedback are: 1) Zero feedback (unclear or incomprehensible response), 2) Positive feedback (affirmative responses that indicate agreement or participation), 3) Neutral feedback (neither supportive nor opposing responses), and 4) Negative feedback (criticism or responses that harm the communicator).

What is the difference between internal and external communication?

Internal communication occurs within an organization and involves interactions among its members, such as between superiors and subordinates or among peers. External communication involves interactions between the organization and external parties, such as customers, media, or the public.

Can you explain the difference between vertical and horizontal internal communication?

Vertical internal communication occurs between different levels of hierarchy, such as between superiors and subordinates. Horizontal internal communication takes place among peers or colleagues at the same level within the organization.

What is the role of 'channel' in the communication process?

The channel is the medium through which the message is transmitted. It can be anything from face-to-face interaction, telephone, email, social media, to mass media like radio or television.

What is meant by 'formal' communication, and can you give an example?

Formal communication follows structured protocols and organizational hierarchies. It includes settings like official meetings, seminars, or conferences where the roles, agenda, and format are predetermined.

What are the three types of communication based on formality?

The three types of communication based on formality are: 1) Formal communication (structured and hierarchical), 2) Informal communication (casual and unstructured, like rumors or gossip), and 3) Nonformal communication (a mix of both formal and informal elements, like an informal meeting for planning a company event).

What is the difference between simplex and duplex communication?

Simplex communication is one-way communication, where information flows in one direction, typically used in announcements or instructions. Duplex communication, on the other hand, is two-way communication, allowing for interaction and feedback from both parties.

Why is communication important in business?

Communication is essential in business as it enables the exchange of ideas, information, and decisions among all levels of an organization. Effective communication helps in building relationships, increasing productivity, and ensuring smooth operations.