IKEA – Silence The Critics - TV Advert 90 #WonderfulEveryday

Summary

The video script presents a humorous and critical take on a shabby, outdated living space. The narrator humorously complains about the condition of the house, describing it as small, cluttered, and unkempt. From the ancient table to the tired curtains, nothing seems to impress. The script blends sarcasm and exaggerated dissatisfaction, calling out the poor state of the home with phrases like 'unacceptable' and 'this place ain't blessed.' Despite the criticisms, the narrator ends on a playful note, referencing modern brands like IKEA to contrast the space's shortcomings.

Takeaways

• 😀 The speaker expresses dissatisfaction with the current state of the place, referring to it as a 'myth' and 'disgusting.'
• 😀 There is a strong sense of discomfort, as the speaker mentions not wanting to lay down or rest in the space.
• 😀 The speaker criticizes the state of the floor, calling it depressing and comparing it to the wear of ancient structures like the pyramids.
• 😀 The house is described as small and poorly suited for even the basic comforts, such as space for a cat or room to swing a mountain.
• 😀 The curtains and decorations are described as outdated, with the speaker implying they are visually tired or uninspiring.
• 😀 Despite the apparent state of disarray, the speaker acknowledges that the owner's style is 'fire,' suggesting a contradiction between the design and the execution.
• 😀 The space is likened to a house that could easily be described as a car, which would be 'pulled over' for not meeting standards or expectations.
• 😀 The speaker declares that the conditions are 'very very very very very very unacceptable,' indicating a heightened sense of frustration.
• 😀 A change in tone occurs with the introduction of the phrase 'silence the critics,' suggesting a call for ignoring negative opinions.
• 😀 The mention of 'Ikea' introduces a theme of striving for something 'wonderful everyday'—a reference to the idea of a clean, fresh, and functional space.

Q & A

What is the general tone of the script?

The tone of the script is critical and sarcastic, with the speaker expressing dissatisfaction with the surroundings. There's a sense of frustration and disapproval, especially about the state of the house and its decor.

What does the speaker imply about the house in the script?

The speaker implies that the house is outdated, poorly maintained, and unsuitable for comfortable living. Phrases like 'this table’s older than the pyramids' and 'this place is small and it’s barely a house' highlight these criticisms.

How does the speaker use exaggeration in the script?

The speaker uses exaggeration to emphasize the poor condition of the house, such as stating that the table is 'older than the pyramids' and that the house is too small to 'swing a mountain.' These hyperbolic statements intensify the negative portrayal of the environment.

What role does the mention of IKEA play in the script?

IKEA is mentioned as a contrast to the dismal state of the house. The phrase 'Ikea the wonderful everyday' implies that the speaker believes IKEA represents a fresh, modern, and clean solution, highlighting the current lack of those qualities in the house.

What does the speaker mean by 'your style is fire'?

The phrase 'your style is fire' is a form of sarcasm. The speaker uses it to mock the decor, suggesting that while the style may appear 'fiery' or trendy, it's actually tired and outdated, adding to the criticism of the house.

Why does the speaker describe the curtains as 'looking tired'?

Describing the curtains as 'looking tired' suggests they are old, worn out, and no longer in good condition. This adds to the overall negative portrayal of the house’s decor and maintenance.

What is the significance of the statement 'this place ain't blessed'?

The statement 'this place ain't blessed' implies that the house lacks any positive qualities or charm. The use of 'blessed' could also be a figurative way of saying that the house doesn't have any redeeming features or good fortune.

What does the phrase 'are you, in the wool crazy' refer to?

The phrase 'are you, in the wool crazy' seems to be a play on words or a misinterpretation of a common expression, possibly intended to express disbelief or confusion over someone's behavior or decisions regarding the house.

What does the speaker suggest about the house's functionality with 'if your house is a car it will get pulled over'?

This statement suggests that the house is in such poor condition that it would be metaphorically 'pulled over' as if it were a malfunctioning car. It's another way of highlighting the house’s subpar state and how it's not up to standards.

What is the significance of the repetition of the word 'very' in 'very very, very very very very unacceptable'?

The repetition of 'very' emphasizes the extreme level of disapproval and dissatisfaction the speaker feels. It intensifies the idea that the situation is not just mildly unacceptable but extremely so.