How to Do SEO for FREE in 2024 (20+ Free Tools to Rank #1 on Google)

Summary

In this video, the presenter outlines a comprehensive strategy for performing SEO for free in 2024. He introduces several powerful, no-cost tools like Google Search Console, Screaming Frog, and Detailed SEO to assist with keyword research, content creation, link building, and tracking SEO performance. The strategy emphasizes creating high-quality content for both human audiences and search engines, building backlinks, and regularly updating articles. With practical steps and free resources, viewers can optimize their websites, grow traffic, and increase affiliate revenue without spending on premium SEO tools.

Takeaways

• 😀 **Keyword Research:** Use free tools like Surfer SEO, Google Trends, Exploding Topics, UberSuggest, and ChatGPT to discover keywords and track trends. Focus on newer, less competitive terms for better SEO results.
• 😀 **Content Creation:** Write engaging, user-focused articles based on search intent. Use tools like Grammarly for quality writing, and Surfer SEO's free outline generator for content structure.
• 😀 **Human-Centric Approach:** Prioritize creating content for your audience, not just for SEO. Avoid keyword stuffing and focus on delivering value and relevance to your readers.
• 😀 **Free SEO Tools:** Several free tools, like Screaming Frog and Detailed Chrome Extension, can help with technical analysis, link tracking, and site audits.
• 😀 **Backlink Building:** Identify 100 relevant sites in your niche for potential guest posts and backlink opportunities. Use free tools like Ahrefs' backlink checker and Hunter.io for outreach.
• 😀 **Link Outreach:** Utilize LinkedIn and Hunter.io to find contact details for SEO and content marketing managers, and build relationships for backlink acquisition.
• 😀 **Consistent Content Updates:** Update your content regularly to maintain its relevance and improve rankings. Add new information, improve the introduction, and optimize where needed.
• 😀 **Content Cadence:** Publish content consistently, aiming for a few articles every month or quarter, depending on your niche and audience's needs.
• 😀 **Link Building Strategy:** Start with targeted outreach, using competitors' backlinks as a guide. Focus on building links from high-authority sites in your niche.
• 😀 **Master the Fundamentals:** SEO in 2024 requires a balance of content creation, keyword research, and consistent backlink building. While free tools can take you far, investing in paid tools can help scale your efforts in the future.

Q & A

What is the best free SEO tool recommended in the video?

The best free SEO tool recommended in the video is the Detailed SEO Chrome extension. It provides a comprehensive overview of page-level metrics, including title, description, headings, links, images, and schema markup. It's a versatile tool for SEO analysis directly in the browser and integrates with several other tools like BuzzSumo, SEMrush, and Majestic.

How can Screaming Frog help with technical SEO analysis?

Screaming Frog is an excellent tool for technical SEO analysis. It helps identify issues such as broken links, duplicate meta descriptions, incorrect tags, and duplicate pages on your website. The free version allows analysis of up to 500 URLs, making it a valuable resource for checking the technical health of your site.

What type of content should be prioritized when doing SEO for free?

When doing SEO for free, it's essential to prioritize a mix of content that serves both SEO and user experience needs. 15 out of 20 articles should be optimized for SEO through keyword research, with 12 focused on informational content and 3 on transactional content for affiliate revenue. The remaining 5 articles should focus purely on valuable content based on your personal expertise, without necessarily focusing on SEO.

What is the role of content updates in SEO?

Content updates are crucial for maintaining the relevance and quality of your articles over time. The video suggests revisiting your articles every 3 to 6 months to refresh content, improve intros, add new insights, and remove outdated or irrelevant information. Regular updates help improve user experience and can contribute to better rankings in search engines.

How can Surfer SEO and Grammarly assist in writing SEO-optimized articles?

Surfer SEO's free outline generator can help structure your articles with SEO in mind by suggesting the optimal content framework based on target keywords. Grammarly assists in refining the quality of the writing, ensuring the content is grammatically correct and engaging. Together, these tools support creating content that aligns with both SEO requirements and human readability.

What is the importance of keyword research in SEO content creation?

Keyword research is fundamental to SEO content creation as it helps identify the topics and terms your target audience is searching for. By finding relevant keywords, you can tailor your articles to match search intent, ensuring that your content answers specific queries and ranks higher in search results. The video emphasizes the importance of keyword research in crafting content that balances SEO optimization and user experience.

Why is link building important for SEO success?

Link building is critical for SEO because backlinks from authoritative sites enhance your website's credibility and topical authority in the eyes of search engines. The video suggests building a list of 100 sites for guest posts and link partnerships, using tools like Hunter and LinkedIn to find the right contacts. Effective link building helps improve domain authority, contributing to better rankings and increased traffic.

What are some strategies to find link-building opportunities?

To find link-building opportunities, you can perform competitive research by analyzing the backlinks of competing articles using tools like H's free backlink checker. Additionally, you can reach out to websites that are relevant to your niche for guest post opportunities or partnerships. The video recommends using Google search, Hunter, and LinkedIn to identify and contact SEO and content marketing managers for outreach.

What should be the focus when building an SEO strategy using free tools?

When building an SEO strategy with free tools, the focus should be on two main aspects: creating high-quality, SEO-optimized content and building backlinks. The strategy involves publishing valuable articles, conducting regular keyword research, and actively pursuing link-building opportunities. Consistency in producing content and acquiring links is key to increasing authority and improving rankings.

What additional steps are recommended for taking SEO efforts to the next level?

To take your SEO efforts to the next level, the video suggests investing in advanced tools, courses, or masterclasses. While free tools can help you get started, scaling your SEO efforts requires deeper knowledge and more sophisticated tools. Continuous learning and upgrading your approach will help refine your strategy and achieve higher traffic and revenue.