What's New in Social Media Marketing Right Now? October 2024

Summary

This episode covers significant updates across major social media platforms, focusing on Instagram's enhanced safety features for teen accounts, Threads' new editing capabilities, and Facebook's commitment to creator monetization. Additionally, X's controversial changes to blocked accounts and YouTube's testing of video editing options for rule violations are discussed. TikTok introduces search ads, emphasizing its growing role in product research. The episode reflects on the ongoing evolution of social media, highlighting both improvements and challenges, while inviting listener feedback and engagement.

Takeaways

• 😀 Instagram has implemented new privacy settings for teen accounts, making them private by default and limiting messaging options to known contacts.
• 😀 Meta has launched a new signature sound for content shared on Instagram to establish its identity in the competitive short-form video space.
• 😀 Facebook has paid out $2 billion to content creators this year, but still trails behind YouTube in creator monetization.
• 😀 Threads has extended its edit window for posts to 15 minutes, allowing users more time to make corrections.
• 😀 Meta has acquired the threads.com domain, but it is not yet live for redirects or access.
• 😀 X (formerly Twitter) plans to make public posts visible to blocked accounts, raising concerns about privacy and security.
• 😀 X is launching a new TV app, indicating a push towards video content, with a beta version appearing on some platforms.
• 😀 TikTok is testing a feature that allows users to delete and re-edit posts without starting from scratch.
• 😀 TikTok has introduced search ads, enabling advertisers to target users based on search keywords within the app.
• 😀 YouTube is testing a new feature that allows creators to edit out rule-breaking content from their videos, potentially restoring access to previously age-restricted content.

Q & A

What are the new privacy settings for teen accounts on Instagram?

Instagram's new settings for teens automatically set accounts to private and apply strict messaging restrictions, allowing teens to only receive messages from people they are already connected to.

How is Instagram addressing criticism regarding teen safety?

Instagram is implementing these new privacy measures in response to ongoing criticism about the safety and well-being of young users on its platform.

What is the significance of Instagram's new signature sound feature?

The new signature sound feature is designed to brand content created in the app, similar to TikTok, as a way for Instagram to assert ownership over short-form video content.

How much has Facebook paid its content creators this year?

Facebook announced it has paid content creators $2 billion this year, although this amount is significantly lower compared to YouTube, which paid creators $700 million.

What recent changes have been made to Threads?

Threads has introduced a 15-minute editing window for posts and acquired the threads.com domain, although it's not yet redirecting users.

What concerns were raised about content prioritization on Threads?

There are concerns that Threads is prioritizing 'rage bait' content, which negatively impacts the community culture by encouraging inflammatory discussions.

What new feature is X (formerly Twitter) implementing regarding blocked accounts?

X is changing its policy so that blocked accounts will still be able to see public posts, although they will not be able to engage with the user who blocked them.

What kind of ads is TikTok introducing?

TikTok is launching search ads, allowing advertisers to use keyword targeting to reach users based on their search interests within the app.

What actions has TikTok taken regarding Russian state media?

TikTok has removed accounts associated with Russian state media for engaging in covert influence operations ahead of the U.S. elections.

What is YouTube testing to help creators manage content?

YouTube is testing a feature that allows creators to edit out rule-breaking elements from their videos, enabling them to address issues without losing their content completely.