3.What is Social Media Really
Summary
TLDRThe speaker introduces the 'Archetype Strategy' as a method to deeply understand and effectively serve clients in a freelance business context. By creating an archetype for each client, one can identify their strengths and weaknesses, and develop a tailored game plan to improve their business outcomes. This approach is particularly useful for freelancers handling multiple clients, as it helps maintain organization and ensures each client receives personalized attention. The strategy is applicable across various tasks, including email writing, sales page creation, and social media marketing. The speaker encourages taking notes on each client's characteristics and using this information to enhance client relationships and deliver better results.
Takeaways
- 📚 After completing the Freelance Profit Manual, the speaker is offering additional bonus modules to further help the audience.
- 🎓 The main topic of the current module is the 'Archetype Strategy,' which involves creating a character representation for a client to better understand their business and needs.
- 🧩 Archetypes are common character types found in various stories, including the Bible and other literature, such as the jester, villain, hero, and king.
- 🤝 Understanding a client's archetype helps in tailoring services like emails, funnels, landing pages, graphics, video editing, and web design to their specific context.
- 📋 The speaker advises taking notes on a client's strengths, weaknesses, and action steps to guide them towards increased sales or other goals.
- 👥 This strategy is particularly useful when working with multiple clients, as it keeps each client's strategy organized and distinct.
- 📈 By addressing a client's weaknesses, such as Twitter marketing, the service provider can improve their overall strategy and, in turn, their results.
- 📝 The speaker suggests writing down the client's name, listing their strengths and weaknesses, and outlining a game plan to achieve desired outcomes.
- 🖋️ As an author of the client's archetype, the service provider can take on the character's perspective to create more effective and personalized content.
- 📱 An example given is improving a client's Twitter marketing to increase email signups, which benefits the service provider by expanding their pool of leads for email marketing or sales.
- 📧 The strategy is applicable even if the service provider's main task is not directly related to the area of improvement, as it contributes to the client's overall success.
- 💡 The speaker encourages questions and offers to provide more specific guidance through Twitter or a private group, emphasizing the importance of clarity and organization in client services.
Q & A
What is the main topic discussed in the provided transcript?
-The main topic discussed in the transcript is the 'archetype strategy' for understanding and effectively working with clients in a freelance business context.
What are archetypes in the context of storytelling?
-Archetypes in storytelling are universal character types that recur throughout literature and mythology. They include characters like the hero, the villain, the king, and the jester.
How does the archetype strategy help in building a client's business?
-The archetype strategy helps by allowing a freelancer to deeply understand their client's identity, strengths, and weaknesses, which aids in creating tailored content such as emails, sales pages, and marketing materials.
Why is it important to understand a client's weaknesses and strengths?
-Understanding a client's weaknesses and strengths is crucial for creating a targeted game plan to improve their business outcomes, such as increasing sales or email signups.
What is the significance of viewing a client as a character in the archetype strategy?
-Viewing a client as a character helps the freelancer to personalize their approach, maintain organization when working with multiple clients, and create content that resonates with the client's brand and goals.
How does the archetype strategy benefit a freelancer working with multiple clients?
-The strategy provides a systematic way to keep track of different clients' needs, allowing the freelancer to switch contexts effectively and maintain a high level of personalization and efficiency in their work.
What action does the speaker suggest taking after understanding the client's archetype?
-The speaker suggests writing down the client's name, listing their strengths and weaknesses, and outlining action steps to help the client achieve their goals.
What is the role of an author in the context of the archetype strategy?
-In the archetype strategy, the freelancer acts as an author for their client's character, crafting narratives and strategies that align with the client's archetype to achieve desired business outcomes.
How can a freelancer use the archetype strategy to improve a client's Twitter marketing?
-The freelancer can use the strategy to identify the client's weaknesses in Twitter marketing, devise a game plan with specific tweets and strategies to increase email signups, and thereby improve the client's overall marketing effectiveness.
What is the purpose of creating a game plan for a client's archetype?
-The purpose of creating a game plan is to provide a structured approach to addressing the client's weaknesses and leveraging their strengths, with the ultimate goal of enhancing their business performance.
How can a freelancer ensure they stay organized when applying the archetype strategy with multiple clients?
-A freelancer can ensure organization by maintaining a notebook with detailed breakdowns for each client, including their archetype characteristics, which helps in keeping track of individual client needs and strategies.
What are the potential benefits of increasing a client's email signups through improved Twitter marketing?
-Improving Twitter marketing to increase email signups can lead to a larger audience for email marketing efforts, potentially resulting in higher sales and better client satisfaction.
Outlines
📚 Introduction to the Archetype Strategy
The speaker introduces a bonus module that complements the Freelance Profit Manual, discussing the concept of the 'archetype strategy.' This strategy involves creating a character archetype for a client to better understand their identity, which aids in various tasks such as writing emails, building funnels, creating content pages, making graphics, video editing, and web design. The archetype helps maintain consistency and organization when working with multiple clients by allowing the service provider to adopt different tonalities and ideas for each client. The speaker encourages the audience to take notes on their client's strengths, weaknesses, and action steps to guide their services towards enhancing the client's business outcomes.
Mindmap
Keywords
💡Archetype Strategy
💡Freelance Profit Manual
💡Client Archetype
💡Twitter Marketing
💡Email Signups
💡Sales Pages
💡Action Steps
💡Game Plan
💡Multiple Clients
💡Private Group
💡Leads
Highlights
The speaker introduces the concept of the 'archetype strategy' for building a client business
Archetypes are characters found throughout stories like the Bible and other books
Examples of archetypes include the jester, villain, hero, and king
Building an archetype for a client helps understand who they are and tailor marketing efforts
Creating a client archetype is especially helpful for writing emails, building funnels, and other marketing tasks
Having a notebook with client breakdowns is useful when managing multiple clients
Write down the client's name, strengths, weaknesses, and action steps to take them to the next level
View the client as a character and yourself as the author to create targeted marketing strategies
Example given where improving the client's Twitter marketing can increase email signups and sales
Even if you're just writing emails or sales copy, improving the client's overall marketing can benefit your work
The archetype strategy helps stay organized when working with multiple clients
Reach out on Twitter or in the private group for more specific guidance on implementing the strategy
The speaker will be recording more modules to provide further guidance
Understanding client archetypes allows for more personalized and effective marketing
Writing down client information helps remember their unique strengths, weaknesses, and goals
Taking on the client's perspective as a character can lead to more effective marketing strategies
Improving the client's overall marketing efforts, even outside your specific scope, can benefit your work
Staying organized with a notebook and archetype strategy is key when managing multiple clients
Transcripts
what's going on dillad here so by this
point you've gone through the entire
freelance profit manual so I'm putting
together this bonus module for you as
well as quite a few others and I'm going
to just record all for you right now and
then just drip them out that way you're
able to go through each of them and
Implement them and then you're going to
have another piece of or another module
that you can Implement so in today's
module you and I are going to be talking
about something I call the archetype
strategy now if you're familiar with an
archetype is it's essentially a
character uh there are archetypes
throughout all the different stories
both the Bible uh you can read any type
of book out there and there are
different archetypes you can find like a
lot of the time there's like the jester
the the villain the hero the king and
all of that now why how does this
connect to building your client business
well it connects to and this is
something I've been using for a while
and I've only talked to people behind
the scenes about but it's called
essentially you build a archetype for
your client now why do you want to build
an archetype for your client you want to
build an archetype for your client that
way you really understand who this
person is and it really really helps
especially just for the context
especially if you were going to be
writing emails you're going to be
building funnels writing CES Pages
making Graphics doing video editing for
them web design it especially helps with
that because you are able able to open
up your notebook this is my notebook
right here you're able to open up your
notebook and have a breakdown for that
particular client and this really comes
in handy once you reach the point where
you're working with two three four five
different clients because by that point
you're going to have so many different
clients you're working with that you're
going to have to take on different ideas
different tonalities with each of those
clients so what I want you to do is take
out a notebook take out a pen and I want
you to write down the the name of your
client so XYZ you don't have to sit
there draw anything you don't have to do
that if you want to take it to that
level you can I'm just not the best
drawer like I can draw some pretty nice
stick figures but uh outside of that I
can't really draw too well so I write
down their name I write down a list for
their strengths I write down a list for
their weaknesses and then below that I
WR write down the action steps for me to
take them from where they are now to
where I Envision they can actually go
which is obviously incred inreasing
their sales maybe it's increasing their
email signups whatever it is a lot of
the time it's going to include both of
those and then from there whenever you
go to actually write for that person or
create a sales page whatever it is that
you're doing you're able to take on that
archetype you're able to view them as a
character and you are the author for
that
character do you get what I'm saying so
I want you to think about that if you
have any questions feel free to reach
out to me on Twitter moneybag lives or
if you're in the private group what you
should be just reach out to me at rud
and Madden and I can go into a more
specific context for you but I want you
to start viewing your client as a
archetype that you are creating so you
are very familiar with their weaknesses
their strengths and then from there you
know the game plan so let me give you an
example let's say your client their
weakness is with their Twitter marketing
and you just do emails but obviously
with their Twitter marketing that Direct
Al impacts your job because it's Sals
and then also getting email
signups so you look over their weakness
and you put together game plan to better
cultivate that archetype that character
into having more email signups let's
just start with that so how can you do
that well your game plan is to give them
some tweets that they can start doing
and implementing some strategies they
can start implementing on Twitter to
increase their email signups now why
would you be doing that if you're just
writing emails or you're just doing a
sales page page you're doing that
because by them getting more email
signups if you're writing emails well
now you've got more leads to email to or
if you're doing their sales copy now
you've got more potential leads that are
going to increase the sales which is
going to directly impact your ability to
give great results for your client so
once again if you have any questions
feel free to reach out to me in the
telegram group or on Twitter and I will
give you more help on that but this
archetype strategy is super
super useful especially if you're
writing for multiple clients like I am
that way you don't get lost in like I
can literally sit down and work with
this client then an hour later work with
this client hour later work with this
client and everything is organized so
I'm going to go ah and end this now and
I'll see you in the next module I'm
going to be recording quite a few
modules today for you so once again have
any questions reach out to me talk to
you soon
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