Realtors: You'll never struggle with cold calling after this...

Summary

In this video, Brandon shares effective strategies for improving cold calling in real estate, emphasizing the importance of breaking traditional sales patterns. He introduces the concept of 'pattern interrupts' to reduce initial resistance from prospects. By using a friendly tone and engaging phrases, agents can create a welcoming dialogue, making prospects more likely to stay on the line. Brandon also highlights the value of self-deprecating language to humanize interactions. The ultimate goal is to set one listing appointment each day by fostering genuine connections through improved communication techniques.

Takeaways

• 😀 Cold calling can be improved significantly with the right techniques.
• 📞 A well-structured approach can lead to setting one listing appointment every day.
• 🎓 The speaker offers a free workshop titled 'Six-Figure Listing Agent Blueprint' for further training.
• 🚫 Traditional sales methods often lead to resistance and poor conversation quality during cold calls.
• 📊 The initial resistance from prospects is high, but can be lowered with effective communication.
• ⚡ A 'pattern interrupt' is crucial to break the typical cold call dynamics and engage the prospect.
• 🤝 Using the prospect's first name with an upswing helps capture their attention and pique curiosity.
• 👂 Giving prospects the perception of control increases compliance and willingness to engage.
• 😂 Self-deprecating language can humanize the salesperson and lower the prospect's defenses.
• 📈 Tracking success rates of different call scripts helps identify what works best in cold calling.

Q & A

What is the main focus of the video?

The video focuses on improving cold calling techniques for client acquisition and lead generation, aiming to transform the caller's experience and results.

What does the presenter suggest is a common issue with cold calls?

Many cold calls lack quality conversations, often leading to quick hang-ups due to poor execution and traditional sales methods.

What is a 'pattern interrupt' and why is it important?

A pattern interrupt is a technique used to break the typical response patterns of prospects during cold calls. It is important because it can lower resistance and encourage more engaging conversations.

How should the caller initiate a cold call according to the video?

The caller should use the prospect's first name with an upswing at the end to catch their attention and pique their curiosity.

What psychological concept does the video mention that affects cold calls?

The video discusses 'psychological reactance,' which occurs when prospects feel their freedom to choose is threatened, leading them to resist the sales pitch.

What does the presenter suggest to lower a prospect's resistance during a call?

The presenter suggests giving prospects the perception that they are in control of the conversation by asking for permission to continue the dialogue.

Can you give an example of a pattern interrupt script mentioned in the video?

An example provided is: 'Nancy, this is Brandon, I'm a realtor, and listen before you hang up, I was hoping to ask you something about your home really quick.'

What role does humor play in cold calling according to the video?

Humor, especially self-deprecating humor, can help lower defenses and make the prospect more receptive to the conversation.

How does the presenter suggest tracking the effectiveness of new cold call scripts?

The presenter advises callers to write out their new call openers, implement them, and then track their success rate in getting through the entire script.

What is the expected compliance rate when using the suggested call opener?

The presenter claims that using the suggested pattern interrupt can lead to an 85 to 90 percent compliance rate from prospects.