#071: The Rule of 100 – Growing Your Teaching Business, Music Career or YouTube Channel in 100 Days

Summary

This episode of the Top Music Guitar Podcast, hosted by Michael, focuses on the 'Rule of 100' for growing a guitar teaching business or social media following. Michael breaks down how to take 100 actions every day for 100 days to boost your student base, online presence, or content creation. He emphasizes the importance of consistency in outreach, content creation, and advertising, offering practical tips for guitar teachers to expand their studios. The episode encourages listeners to apply this rule for dramatic growth in their businesses or musical ventures.

Takeaways

• 🎸 The podcast is designed for guitar teachers looking to improve their teaching skills and grow their student base.
• 🌟 The host, Michael, shares his expertise and interviews top guitar teachers from around the world to provide valuable tips.
• 📈 The 'Rule of 100' is introduced as a strategy for business growth, suggesting taking 100 actions every day for 100 days.
• 📆 The rule can be applied in three main areas: outreach, content creation, and advertising.
• 📞 For outreach, the suggestion is to make 100 minutes of phone calls or send 100 messages on social media to potential students.
• 🎥 In content creation, spend 100 minutes each day for 100 days producing content for platforms like YouTube or social media.
• 💵 For advertising, consider investing $100 per day for 100 days to attract new students through paid ads.
• 🚫 Be cautious of social media algorithms that may flag excessive outreach attempts as spam.
• 🔄 It's recommended to switch between different platforms or wait for a 'cool down' period to avoid penalties.
• 📈 The rule of 100 is not just for guitar teachers but can be applied to any endeavor, including growing a YouTube channel or social media following.
• 🔄 The approach can be adjusted based on the amount of time and money one has available, starting with free methods like social media outreach and eventually incorporating paid advertising.

Q & A

What is the main purpose of the Top Music Guitar Podcast?

The main purpose of the Top Music Guitar Podcast is to help guitar teachers improve their craft, grow their teaching businesses, and inspire students to love their guitar lessons. The podcast also provides tips for starting and expanding a guitar teaching studio.

Who is the host of the podcast, and what is his background?

The host of the podcast is Michael. He founded one of the top guitar schools in Australia, has written a bestselling curriculum, and mentors guitar teachers, sharing his expertise and interviewing industry experts.

What is the 'Rule of 100' mentioned in the podcast?

The 'Rule of 100' is a strategy where one commits to taking 100 actions daily for 100 days. These actions can be social media outreach, phone calls, or content creation to grow a guitar teaching business or other ventures.

How can guitar teachers apply the 'Rule of 100' to attract more students?

Guitar teachers can apply the 'Rule of 100' by reaching out to 100 potential students daily through platforms like Facebook, Instagram, or LinkedIn, offering free lessons or engaging with interested people to grow their student base.

What types of platforms are recommended for reaching new guitar students?

Recommended platforms include Facebook (through local community groups), Instagram (using relevant hashtags), LinkedIn, and other social media platforms where teachers can engage with potential students and communities.

What should guitar teachers do if they are unable to reach 100 people a day?

If teachers can't reach 100 people a day, they can focus on 100 minutes of actions, like phone calls or messages, ensuring consistent progress toward growing their student base or following.

Why does Michael recommend switching platforms during outreach efforts?

Michael recommends switching platforms to avoid being flagged for spamming by social media algorithms, which can happen if too many messages are sent on a single platform in a short period.

How can content creation help grow a guitar teaching business?

Content creation, like making YouTube videos, live streams, or social media posts, can help grow a guitar teaching business by increasing visibility, building a following, and showcasing expertise to potential students.

What role does paid advertising play in the 'Rule of 100' strategy?

Paid advertising is the third pillar of the 'Rule of 100' strategy. Teachers can spend $100 a day on ads, such as Facebook or Google Ads, to attract more students. Over time, this investment should yield a significant return in terms of new students and revenue.

What action plan does Michael suggest for guitar teachers who are just starting out?

Michael suggests that new guitar teachers should focus on 100 minutes of social media outreach or content creation daily if they have more time than money. As they generate income and students, they can shift toward using paid advertising to scale their business.