How to Get Web Design Clients on Instagram (full guide)

Summary

This video outlines three effective methods to find and secure high-ticket web design clients through Instagram. The creator shares personal success stories, including landing a $6,000 client early in his career, and emphasizes that you don't need an extensive portfolio to achieve similar results. Key strategies involve using Google search with Instagram, a data scraper, and ChatGPT to gather leads efficiently. The video also covers outreach techniques like the 'bait and switch' and permission-based video offers, alongside building an inbound content funnel to attract clients without outreach.

Takeaways

• 🚀 The speaker introduces three methods to land high-ticket web design clients on Instagram.
• 💰 The speaker has successfully sold websites at high prices, including a $6,000 website as their third-ever client.
• 📊 You don’t need a large portfolio to sell high-ticket websites, even as a beginner.
• 🔍 Method 1 involves using Google search, ChatGPT, and a data scraper to gather leads and create a contact list with relevant details like emails and phone numbers.
• 📄 The speaker offers a free downloadable document with step-by-step instructions for the methods shared in the video.
• 🔧 Method 2 uses an advanced data scraper to automatically collect hundreds of leads from Instagram profiles, streamlining the outreach process.
• 💡 Method 3 suggests using Instagram’s search and suggested accounts to find leads by following medium-sized accounts in your niche.
• 🎯 The speaker emphasizes the importance of having a niche and a compelling offer when using these strategies.
• 📞 Several outreach techniques are recommended, such as sending personalized video messages to potential clients.
• 📈 The speaker discusses the importance of content marketing and system-proof content to attract inbound clients, reducing the need for cold outreach.

Q & A

What are the three methods mentioned for finding high-ticket web design clients on Instagram?

The video discusses three methods: using Google search along with ChatGPT and a secret data scraper, utilizing micro-influencers to find niche clients, and using Instagram search combined with suggested accounts.

How did the speaker manage to land a $6,000 website project on Instagram?

The speaker used the same methods discussed in the video to find and sell a $6,000 website to their third client. They emphasize that you don't need a large portfolio to land high-ticket clients; it’s possible to sell high-value projects even from the start.

What tools are used in the first strategy for finding clients?

The first strategy involves using Google search along with ChatGPT and a secret data scraper. This combination helps gather potential leads from Instagram profiles, including their contact information.

Why is having a niche and a good offer important when using these methods?

Having a niche and a good offer helps streamline the process of finding relevant leads and increases the likelihood of successfully reaching out to potential clients. It ensures that the outreach is targeted and more effective.

How does the data scraper assist in collecting leads from Instagram?

The data scraper helps automatically gather data from Instagram profiles, including email addresses, phone numbers, and links, by crawling through search results or followers of specific accounts. It makes the process much faster and efficient.

What is the advantage of using micro-influencers for finding potential clients?

Using micro-influencers helps you find medium-sized accounts that are followed by your target audience, which often results in higher quality leads. These accounts are likely to be less saturated with outreach from others, making them more receptive to your services.

What is the 'bait and switch' strategy mentioned for Instagram outreach?

The 'bait and switch' strategy involves getting the lead interested in talking to you by asking them a question or getting them to engage, and then slowly introducing your offer. It helps to establish a connection before moving into a sales pitch.

Why is it important to avoid being too salesy or sleazy in your outreach messages?

Being too salesy or sleazy can turn off potential clients and make your outreach appear unprofessional. It’s crucial to establish genuine interest and value in your initial messages to increase the chances of a positive response.

What is the 'content funnel' strategy, and how can it help in landing clients on Instagram?

The 'content funnel' strategy involves creating value-based, social proof, or system-proof content that attracts your ideal clients and builds your authority in the niche. This approach can lead to inbound leads, reducing the need for direct outreach over time.

What additional resources are offered by the speaker's school community for landing web design clients?

The school community offers a complete cold email masterclass, Loom video examples, a free 'Go High Level' platform for automated client acquisition, weekly group calls, and one-on-one mentorship to help members with outreach messages, finding a niche, and creating offers.