【初稿】#221 PJ事例紹介（新規事業創出）

Summary

This video script details a case study on organizational transformation by Avance Management, featuring guest speakers from the company. It discusses the process of establishing a new business venture in the healthcare sector, focusing on identifying customer challenges and designing a business model through a hypothesis-driven approach. The speakers share insights on leveraging strengths and market needs to pivot and finalize a business plan. The emphasis is on Avance Management's commitment to assisting companies in achieving tangible results through organizational change, inviting interested parties to engage for support.

Takeaways

• 😀 The script is from a Japanese seminar or presentation involving Avance Management, a consulting firm, and its CEO, CFO, and other professionals.
• 🏢 The main topic discussed is organizational change and case studies, specifically focusing on the establishment of a new business venture within a company.
• 🚀 Avance Management has been in the consulting business for 19 years and emphasizes its process for creating new business ventures.
• 📈 The case study involves a company in the healthcare sector looking to innovate and needing help to focus their efforts and ideas into a viable business plan.
• 🔍 The process includes envisioning the future of the healthcare sector by 2030, identifying technological trends and societal changes, and pinpointing potential business opportunities.
• 🤔 The approach taken involves hypothesis testing with potential customers to validate ideas and iteratively refine the business model based on feedback.
• 🛠️ The project's methodology includes defining the target customer's challenges, brainstorming solutions, and designing a new service with a business model.
• 📝 The script mentions the use of a 'Business Model Canvas' with additional elements to ensure a comprehensive approach to business model design.
• 💼 The team structure for the project consists of a core team of 9 to 10 members, a leader, and two advisors from Avance Management.
• 🗓️ The entire process from initial discussions to final business plan approval took approximately one year, divided into three phases.
• 🌟 Avance Management positions itself as a partner for organizations seriously committed to change, offering to accompany clients with tangible results throughout the transformation process.

Q & A

What is the main topic discussed in the script?

The main topic discussed in the script is the process of creating a new business venture within the healthcare sector, focusing on organizational change and case study.

Who are the key speakers mentioned in the script?

The key speakers mentioned are Mr. Ge from the research institute, Mr. Onishi from the Avergence Management Institute, Mr. Kasai who is the Avergence Deputy General Manager with 19 years of consulting experience, and Mr. Oni, the CFO of Uniqlo and CEO of Avergence.

What is the issue faced by the company in the case study?

The company in the case study has started a new business venture but is facing issues with speed and results, as the members are progressing based on spontaneous ideas without a clear direction.

What approach does Avergence take to address the company's issue?

Avergence uses a process-based approach to help the company, starting from defining the future vision of the healthcare sector, identifying customer challenges, and designing a new service with a business model.

What is the significance of the 'Business Model Canvas' in the context of this script?

The 'Business Model Canvas' is a tool used by Avergence to design the business model for the new venture, ensuring that all necessary elements are considered and integrated into the plan.

What is the duration of the project discussed in the script?

The project discussed in the script took approximately one year to complete, with the process divided into several phases.

How does Avergence ensure the success of the new business venture?

Avergence ensures success by conducting hypothesis testing with potential customers, pivoting based on feedback, and continuously refining the approach until it aligns with the customer's needs and the market.

What is the role of the team in the project?

The team consists of members responsible for the new business venture, with a leader overseeing the entire process and two consultants from Avergence guiding the project.

What are the key steps in the process of creating a new business venture as described in the script?

The key steps include envisioning the future of the healthcare sector by 2030, identifying customer challenges, designing a new service, creating a business model, and validating hypotheses with potential customers.

How does Avergence support the company in terms of organizational change?

Avergence supports the company by providing a structured process for creating new ventures, facilitating discussions, conducting market analysis, and guiding the company through hypothesis testing and validation.

What is the final output of the project described in the script?

The final output is a detailed business plan that includes a designed service business model, validated hypotheses, and a clear direction for the new venture in the healthcare sector.