✅Cómo CREAR tus PILARES de CONTENIDO para INSTAGRAM🏛️

Summary

In this educational video, Sara from Sara Online teaches viewers how to define 'Content Pillars' for their social media strategy. She introduces three effective methods: the Doric, Ionic, and Corinthian methods. The Doric method focuses on community problems, the Ionic on services or products, and the Corinthian uses AI like ChatGPT to identify content pillars. Sara provides examples for each method, making it easier for viewers to create a solid content strategy for their online presence.

Takeaways

• 😀 The video discusses the importance of defining 'Content Pillars' for a business's social media strategy.
• 🏛 The presenter, Sara, introduces three effective methods to define these pillars, inspired by architectural styles: Doric, Ionic, and Corinthian.
• 🔍 The 'Doric Method' involves identifying content pillars based on the problems faced by the community within a niche.
• 💡 Examples given include issues in the candle niche like scent duration and toxic materials, leading to content pillars such as fragrances, behind-the-scenes, and material explanations.
• 🛠️ The 'Ionic Method' is about deriving content pillars from the services or products offered, such as financial advice, legal advice, and labor advice in the tax consulting niche.
• 🌟 The 'Corinthian Method' humorously suggests using an AI like ChatGPT to guide the identification of content pillars based on customer pain points.
• 🤖 An example of using ChatGPT involves providing it with prompts about the ideal customer's pain points and asking it to establish content pillars.
• 📈 The video emphasizes that the number of content pillars should be between one and four, with three being a commonly recommended number.
• 📝 Sara provides a link to a free training for more detailed information on this topic.
• 🎥 The video is part of a series on social media and entrepreneurship, aiming to teach valuable but less commonly discussed topics.

Q & A

What are the three most effective methods to define content pillars as mentioned in the video?

The three methods to define content pillars are the Doric method, the Ionic method, and the Corinthian method.

How does the Doric method help in defining content pillars?

The Doric method involves establishing content pillars based on the problems of your community. It involves identifying common issues within your niche and creating content around those issues.

Can you provide an example of how the Doric method is applied in the video?

In the video, the example given for the Doric method is identifying problems in the candle niche such as scent duration, toxic materials, and how to decorate a room, which can then be turned into content pillars.

What is the Ionic method and how does it relate to defining content pillars?

The Ionic method is based on extracting content pillars from each of your services or products. It involves looking at the different services or products you offer and creating content themes around them.

Can you give an example from the video that illustrates the Ionic method?

The video provides an example of a financial advisor who offers services like financial management, legal advice, and labor counseling. From these services, content pillars such as fiscality, legality, and labor relations can be derived.

What is the Corinthian method and how does it assist in defining content pillars?

The Corinthian method involves using an AI like ChatGPT to guide you in identifying the content pillars. It uses prompts to help you think through your customer's pain points and then suggests content themes based on those.

How does the video suggest using ChatGPT in the Corinthian method?

The video suggests writing prompts to ChatGPT as if you were having a conversation. First, you ask it to identify pain points of your ideal customer, and then based on those, you ask it to establish content pillars for your Instagram account.

What is meant by 'pillars' in the context of content strategy as discussed in the video?

In the context of content strategy, 'pillars' refer to broad thematic groups that form the foundation for creating your content strategy. They are the main topics or areas of focus around which you build your content.

Why is it recommended to choose between one and four content pillars according to the video?

The video suggests choosing between one and four content pillars to keep the focus clear and manageable. Having too many can dilute the impact of your content strategy.

What is the importance of understanding content pillars for a business as explained in the video?

Understanding content pillars is crucial because they are the foundation upon which the entire structure of your business's social media presence is built. They help in creating a focused and effective content strategy.

How can the methods discussed in the video be adapted to different types of niches or businesses?

The methods can be adapted based on the nature of the niche or business. For instance, if you have distinct services like a financial advisor, the Ionic method is suitable. If you're a content creator addressing community issues, the Doric method works well. The Corinthian method can be used for guidance when you're unsure of how to proceed.