PODCAST 162 – SON LAS 8:30 DE UN LUNES POR LA MAÑANA Y HAY 50 PERSONAS EN MI PUERTA…

Summary

This podcast episode, hosted by Tiago Enriquez da Acuña, offers practical advice on maximizing participation in BNI (Business Network International). Tiago uses a vivid metaphor to illustrate the importance of weekly presentations, comparing them to having 50 people at your door, ready to help your business. He emphasizes the need to deliver a clear, concise 30-second message that directs colleagues to find clients for you. The episode highlights how proper preparation for these weekly meetings can significantly boost networking opportunities and business growth.

Takeaways

• 😀 The podcast is hosted by Tiago Enriquez da Acuña, the national director of BNI Spain, providing networking tips and tricks.
• 🔔 The focus of this episode is on effective weekly presentations in BNI meetings.
• 🕒 Each member has 30 seconds to present their business and share what they are looking for in terms of new clients or connections.
• 👥 These presentations are like opening a door to 50 people ready to help find clients for free, without competition.
• 📝 It’s essential to clearly and concisely explain what you need during those 30 seconds, avoiding too much detail.
• 🗣️ A common mistake is using the presentation to sell to the room, when it should be used to guide others in finding referrals.
• 📋 Repeating a simple, clear message multiple times, like the name of a target client or business, helps it stick in people's minds.
• 🚪 Imagine your BNI group members as people outside your office ready to help; you have 30 seconds to tell them what to do.
• 🔑 The key to success is focusing on what you're looking for, not explaining your entire business or services in detail.
• 🎯 Prepare well in advance to make the most of your 30-second presentation during the BNI meetings.

Q & A

What is the purpose of this podcast?

The podcast aims to provide listeners with tips and tricks to maximize their participation in BNI, helping them become experts in networking.

Why does Tiago use the metaphor of 50 people waiting at the door?

Tiago uses this metaphor to illustrate the value of BNI weekly presentations, where participants have 30 seconds to communicate what they need to a group of 50 people who can help them find clients.

What is the key message about the 30-second weekly presentation?

The key message is to be very clear and concise about what you're asking for during the 30-second weekly presentation to ensure that members can help you effectively.

Why is it important not to focus on selling during the weekly presentation?

Focusing on selling during the weekly presentation is a missed opportunity. Instead, the goal should be to inform others about what specific client or opportunity you are seeking.

What is the recommended approach when presenting in the weekly BNI meeting?

The recommended approach is to clearly state what you are looking for, without providing too many details, and focus on ensuring that the group can remember your request.

Why does Tiago emphasize repeating the target client or business during the 30 seconds?

Repeating the target client or business ensures that it stays in the minds of the listeners, increasing the likelihood that they will remember and help find those opportunities.

What should members avoid during their 30-second presentation?

Members should avoid over-explaining their services or products, as this can confuse or overwhelm the audience. The focus should be on who they are seeking as a client.

What is the significance of one-on-one meetings in BNI?

One-on-one meetings provide an opportunity to explain your work and services in detail, allowing members to fully understand how they can help you beyond the 30-second presentation.

How does Tiago suggest preparing for the next BNI meeting?

Tiago suggests preparing in advance for the next BNI meeting by clearly deciding whom you want to meet or what type of client you are looking for, so you can use your 30 seconds effectively.

What additional resources does the podcast offer for improving presentations?

The podcast references episodes 14, 133, and 154, where Tiago discusses weekly presentations and provides further insights on how to improve them.