The Industrial Metaverse : Microsoft Ignite Seattle 2022
Summary
TLDREste video presenta la visión de Microsoft sobre el 'metaverso industrial', una tecnología que conecta el mundo físico y digital para impulsar la industria. Se exploran tres ámbitos del metavero: consumidor, comercial e industrial. El metavero industrial utiliza tecnologías como IoT, sensores y gemelos digitales para mejorar la eficiencia y sostenibilidad en la fabricación y logística. Con ejemplos de Equinor, Mercedes-Benz y Coca-Cola Hellenic, se muestra cómo estas empresas están adoptando el metavero industrial para innovar y optimizar sus operaciones.
Takeaways
- 🌐 El metaverse industrial es una visión de Microsoft para conectar el físico y el digital en la industria.
- 💡 Se destaca la importancia de la simulación en la nube para mejorar la eficiencia y sostenibilidad del producto antes de su fabricación.
- 💧 La tecnología puede ayudar a gestionar el crecimiento económico y el uso de recursos naturales de manera más eficiente.
- 🏭 Los modelos digitales de fábricas son útiles para interrogar la cadena de suministro, reconfigurar líneas de producción y planificar modelos.
- 🌿 Se menciona la colaboración de Microsoft con Ecuador en el diseño de parques eólicos y la simulación de su efectividad antes de su implementación física.
- 🚗 Mercedes-Benz utiliza el metaverse industrial para producir vehículos de forma más sostenible, integrando modelos digitales en su proceso de fabricación.
- 🥤 Coca-Cola Hellenic ha implementado el metaverse industrial para optimizar sus operaciones, reduciendo costes de energía y mejorando la eficiencia en sus plantas bottling.
- 🔗 El metaverse industrial combina tecnologías como IoT, sensores, data lakes en la nube y aprendizaje automático para crear réplicas digitales de procesos industriales.
- 📈 Se proyecta que la oportunidad en el metaverse industrial superará los 200 mil millones de dólares para 2030.
- 🤝 Microsoft trabaja con clientes de diversas industrias para implementar el metaverse industrial y mejorar la producción y operaciones de manera sostenible y eficiente.
Q & A
¿Qué es el metaverse industrial según el video?
-El metaverse industrial es la combinación de tecnologías como IoT, sensores y aprendizaje automático para crear gemelos digitales de procesos de fabricación, cadenas de suministro o procesos logísticos, con el objetivo de hacerlos más efectivos, eficientes y sostenibles.
¿Cuáles son las tres esferas del metaverse que se mencionan en el video?
-Las tres esferas del metaverse son: el metaverse para consumidores, el metaverse comercial y el metaverse industrial.
¿Cómo se define el metaverse para consumidores en el video?
-El metaverse para consumidores se refiere a la creación de experiencias inmersivas y sociales a través de avatares y entornos de juego enriquecidos.
¿En qué se diferencia el metaverse comercial del metaverse industrial?
-El metaverse comercial se centra en traer experiencias inmersivas al mundo del trabajo, mientras que el metaverse industrial se enfoca en conectar el mundo físico y digital para impulsar la eficiencia y sostenibilidad en la industria.
¿Qué es un gemelo digital y cómo se utiliza en el metaverse industrial?
-Un gemelo digital es una representación digital de un proceso de fabricación, una cadena de suministro o un proceso logístico. Se utiliza para modelar y analizar datos para mejorar la eficiencia y sostenibilidad.
¿Cómo Microsoft ve el futuro del metaverse industrial?
-Microsoft ve el metaverse industrial como una oportunidad para conectar tecnologías como IoT y machine learning con procesos industriales para mejorar la eficiencia, la eficacia y la sostenibilidad.
¿Cuál es el potencial económico estimado para el metaverse industrial para el año 2030?
-El potencial económico estimado para el metaverse industrial para el año 2030 es de más de 200 mil millones de dólares.
¿Cómo está utilizando la empresa Equinor el metaverse industrial para su transición energética?
-Equinor está utilizando el metaverse industrial para diseñar y simular parques eólicos antes de su implementación en el mundo físico, con el objetivo de ser más eficientes y sostenibles.
¿Cómo Mercedes-Benz está implementando el metaverse industrial en su proceso de fabricación?
-Mercedes-Benz está implementando el metaverse industrial en su fábrica 56 para producir modelos más sostenibles de forma más eficiente, utilizando Azure de Microsoft para mejorar la calidad y la eficiencia.
¿Cómo Coca-Cola Hellenic está optimizando sus operaciones con el metaverse industrial?
-Coca-Cola Hellenic está optimizando sus operaciones mediante la creación de un tejido sensorial y gemelos digitales en sus fábricas, lo que les permite ahorrar en costos de energía y mejorar la eficiencia en sus procesos productivos.
Outlines
🌐 Introducción al Metaverso Industrial
Este primer párrafo presenta el concepto del metaverse industrial, diferenciando entre el metaverse para consumidores, el metaverse comercial y el metaverse industrial. Se menciona la perspectiva de Judson Althoff, Vicepresidente Ejecutivo y Director Comercial de Microsoft, quien define y comparte la visión de Microsoft para el metaverse industrial. Se destaca la importancia de la simulación en la nube para mejorar la distribución de productos de manera eficiente y sostenible, y cómo el uso de modelos digitales en fábricas ha sido útil para abordar cuestiones de cadena de suministro y producción. Además, se menciona el trabajo en curso para mejorar la eficiencia en el uso de recursos como el agua y la energía en panaderías.
🔧 El Metaverso Industrial y su Impacto en la Transformación Energética
El segundo párrafo profundiza en la definición y el impacto del metaverse industrial, que se centra en conectar el mundo físico y digital para impulsar la industria. Se describe cómo la combinación de tecnologías como sensores IoT, grandes lagos de datos en la nube y aprendizaje automático ayuda a crear réplicas digitales de procesos de fabricación y cadenas de suministro. Estas réplicas digitales, conocidas como gemelos digitales, mejoran la eficiencia y sostenibilidad. Se enfatiza cómo el metaverse industrial ya está siendo utilizado por cientos de clientes para diseñar productos, diseñar resultados y optimizar operaciones de manera más eficiente y sostenible. Se menciona la oportunidad económica en el metaverse industrial, que se estima en más de 200 mil millones de dólares para 2030.
🌬️ Diseño de Productos Sostenibles con el Metaverso Industrial
Este párrafo explora un escenario específico de cómo el metaverse industrial está siendo utilizado para diseñar y simular la efectividad de productos antes de su implementación en el mundo físico. Se presenta la asociación entre Microsoft y Equinor, una empresa de energía que busca diseñar parques eólicos de manera más eficiente y sostenible. Se destaca cómo la tecnología del metaverse industrial permite simular y probar conceptos antes de la construcción, lo que resulta en diseños más eficientes y con menor impacto ambiental.
🏭 Construcción de Productos Sostenibles con Mercedes-Benz
El cuarto párrafo se enfoca en cómo Mercedes-Benz está utilizando el metaverse industrial para construir productos de manera más eficiente y sostenible. Se describe la visita a la Factoría 56 en Cindelfingen, Alemania, donde se producen vehículos de alta gama y eléctricos en la misma línea de montaje. Se resalta la importancia de la construcción de productos sostenibles y cómo el metaverse industrial ayuda a mejorar la calidad, la eficiencia y la sostenibilidad en el proceso de fabricación, con la colaboración de todos los niveles de la empresa, desde los operarios en la línea hasta los gerentes.
🔄 Optimización de Operaciones con el Metaverso Industrial
El último párrafo aborda cómo el metaverse industrial se utiliza para optimizar operaciones en entornos de producción existentes, como es el caso de Coca-Cola Hellenic. Se describe cómo, en un plazo de 12 semanas, se implementó la tecnología del metaverse industrial en una de sus fábricas, lo que resultó en ahorros significativos en costos de energía. Se muestra cómo la creación de un gemelo digital y la integración de datos de sensores IoT y aprendizaje automático permitieron mejorar la toma de decisiones y la sostenibilidad en las operaciones de producción.
Mindmap
Keywords
💡Metaverso
💡Realidad Aumentada (AR)
💡Tecnologías de la Información y la Comunicación (TIC)
💡Azure
💡Hololens
💡Inteligencia Artificial (AI)
💡Digital Twin
💡Sostenibilidad
💡IoT (Internet de las Cosas)
💡Microsoft Mesh
Highlights
定义了元宇宙的三个领域:消费者元宇宙、商业元宇宙和工业元宇宙。
消费者元宇宙主要涉及沉浸式体验和娱乐游戏环境。
商业元宇宙将沉浸式体验带入工作世界,促进社会协作。
工业元宇宙连接物理和数字世界,推动工业发展。
通过云技术模拟产品制造过程,提高效率和可持续性。
工业元宇宙通过物联网传感器、大数据和机器学习优化制造和供应链。
数字孪生技术用于创建制造过程的数字复制品,提高效率。
工业元宇宙通过实时数字反馈循环增强学习和操作。
到2030年,工业元宇宙的市场机会可能超过2000亿美元。
厄瓜多尔利用工业元宇宙设计产品,模拟其效果,以实现净零能源生态系统。
梅赛德斯-奔驰的新工厂56利用工业元宇宙提高生产效率和可持续性。
可口可乐公司通过工业元宇宙优化其运营,节省能源成本。
工业元宇宙帮助设计新产品,提高制造过程的效率。
通过工业元宇宙,可以模拟和优化供应链和物流操作。
微软的Azure云平台是支持工业元宇宙技术的关键。
工业元宇宙的实际应用案例展示了其在不同行业中的潜力。
微软的工业元宇宙实践展示了如何利用技术解决实际问题。
工业元宇宙有助于解决全球可持续性挑战。
Transcripts
[Music]
foreign
the industrial metaverse in this video
we're going to explain the differences
between consumer metaverse commercial
metaverse and Industrial metaverse
businesses and technologists around the
world are struggling to define the
metaverse and what their role will be in
it Judson althoff Microsoft Executive
Vice President and chief commercial
officer will distinguish metaverse for
consumers businesses and industries
he will share Microsoft's vision for the
industrial metaverse
let's hear him after a brief
introduction
companies are
millions of dollars into the vision of
the metaverse tech Giants betting big on
the metaverse the metaverse the
metaverse what actually is the metaverse
[Music]
if you make anything or you move
anything you create a carbon footprint
if we can simulate that infinitely in
the cloud we can make them distribute
that product more effectively
efficiently and sustainable these water
being used in almost every industrial
process and industries will need 100
more in the next 10 years but with
technology we can further economic
growth as well as the managing our
natural resources
[Music]
digital models out of our factories have
been unbelievably useful in the current
environment to interrogate our supply
chain to reconfigure lines shift
patterns of production and to do our
planning and our modeling
foreign
we are working really hard connecting
all these bakeries production lines our
Logistics transportation to provide
visibility traceability and to be more
efficient in the use of water energy
from waste on every Bakery
[Music]
foreign
[Music]
I'm really excited to talk to you about
one of my favorite areas of innovation
the industrial metaverse but before we
dive into the industrial metaverse I
thought I would just have a moment with
you all to kind of share a bit of the
framing of the metaverse at large
because if we were honest with one
another and I pulled 100 of you aside
and asked you each what your definition
of the metaverse was we'd probably end
up with at least 100 different answers
and so I thought what I would do is
share our view of how we think about the
metaverse essentially there are three
Realms of the metaverse or three
categories of innovation in the universe
in the matter verse the consumer
metaverse the commercial metaverse and
the industrial metaverse and I want to
spend a moment kind of defining each of
the three of them so the consumer
metaverse is most likely the one that
you are all most familiar with it's the
notion of bringing avatars to life or
more socially immersive experiences or
developing new kinds of entertainment
through enriched gaming environments but
nevertheless it's all about igniting a
new generation and a new wave of
immersive experiences in our personal
lives so Microsoft in this space will
have its own first party expression of
course through our Xbox games and xcloud
and how we think about the future of
immersive gaming and inclusive gaming
but we will also rule change so that our
b2c customers can in fact capitalize on
the omni-channel nature of the consumer
metaverse as well the commercial
metaverse is all about taking those same
kind of immersive experiences and
bringing them into the world of work and
trust me when I say this is far more
than just 3D teams it's about having
inclusive and diverse perspectives
brought into the collaborative
environment think of it as being able to
teleport into the rainforest and truly
understand with your colleagues what
it's like to replant trees and help our
sustainable ability efforts on the
planet or design the next generation of
new products with mixed reality
capabilities the commercial metaverse
will redefine how we collaborate as a
society and it will help us generate new
ideas faster and more effectively than
ever before so that brings me to the
industrial metaverse the industrial
metaverse is all about connecting the
physical and digital
to help drive us forward in the world of
Industry it combines Technologies like
iot sensors so that we can model any
manufacturing process or supply chain or
Logistics process take the data off that
process and populate it into large-scale
Data lakes in the cloud once we have the
data in an enriched State and have
pipelines flowing in we can reason over
that data using machine learning and AI
capabilities and build out digital Twins
or digital replicas of any manufacturing
process any supply chain or Logistics
process to Simply make it more effective
more efficient and arguably more
sustainable than ever before
that's not where it stops though because
the twins themselves get connected into
this digital feedback loop with the
people on the front lines that actually
make that the magic happen in those
scenarios we feed the twin into
experiences on handheld devices through
teams and teams as a platform we allow
people on the front lines to democratize
that experience and build out their own
app tool chains to have uh their lives
represented in digital form and so you
can think of this as the model teaching
the people and the people teaching the
model for real-time digital feedback and
an enhanced learning but rather than
listening to me talk about it my goal
here is to bring that to life through
three customer scenarios that we're
actively working on today because whilst
there is still a lot happening in terms
of the evolution of the metaverse today
the industrial metaverse is here and now
we have hundreds of customers leveraging
these capabilities to build better
products to help design better outcomes
more sustainably and more effectively
than ever before so there are three
scenarios that I want to take you
through how you design new products how
you build new products and how you
operate your environment your supply
chain your overall Logistics operations
leveraging the power of the industrial
metaverse and again this is technology
that is here today and there are
customers across all Industries taking
advantage of it and I want to share that
with you right now if you think about it
if you make anything or you move
anything you create a carbon footprint
if we can simulate that infinitely in
the cloud before you make it or before
you move it we can help you build better
products more effectively more
efficiently with lower carbon footprint
lower water utilization more sustainably
than ever before so let's get into it so
most analysts estimate the opportunity
in the industrial metaverse to exceed
over 200 billion dollars by 2030. and
again it's across these three frames of
Designing new product Building Product
and optimizing your operations using
these immersive Technologies in the
industrial metaverse and bringing to
life these digital feedback loops for
your people and for your business the
first scenario I want to unpack is the
partnership that we have with Ecuador
where they are committed to having their
20 000 employees that operate across 30
countries bring forward a Net Zero
Energy ecosystem by the year 2050.
they're using the industrial metaverse
to design their products and simulate
their effectiveness before they
Implement them in the physical world but
don't just take it from me take it from
their Executive Vice President and head
of Technology digital and Innovation
hega Scurry Seth
[Music]
there's nothing more important today
than the energy transition
in the world we need more renewable
energy faster
Equinox is a leading international
Energy company our goal is to become a
leading company within offshore wind and
Microsoft Technology place of vital part
into making that transition
the signing wind farms hold a lot of
complexity so just imagine the blades
are 105 meters long
it's far out in the ocean you need the
cable to get the power back to Shore and
sometimes you use floating wind farms
and all of them has to play together in
a cost efficient way
the industrial metalers is very
important for us going forward for the
whole concept selection phase which is
basically a designing the wind farm you
can bring all the various data sources
together and you can choose and test
Concepts based on simulations
our goal is to operate a virtual Wind
Farm before it's built by using these
tools we can first and foremost design
the wind Parks but also in the future
build operate and maintain in a
sustainable and cost efficient manner
this is a very important for building
Sustainable Solutions for the future
foreign
[Music]
the next category where we see the
industrial metaverse coming to life with
many of our customers is how we help
them build products more effectively I
had the Fantastic opportunity to tour
mercedes-benz's new Factory 56 in
cindelfegan in Germany last Friday to
capture how they're leveraging the
industrial metaverse in their build
process you can see the energy
transition coming to life in this
Factory it's a fantastic facility
because they're producing the Maybach
the S-Class and the brand new eqs
electric vehicle right there on the same
line it's not just about building more
sustainable products it's actually how
you build them that has the biggest
biggest impact on the environment if you
think about it many companies have to
build new factories in order to produce
more sustainable products and that
building of the factory itself frankly
causes a lot of impact to the
environment from pouring concrete which
is one of the most impactful scenarios
to having you know new facilities new
machinery and wasting uh the existing
assets that they currently have Daimler
has figured out how to thread the needle
on that and leverage the industrial
metaverse to build products
simultaneously on one line and I'm
delighted to have York burzer who is a
member of the board at Mercedes-Benz and
responsible for all production and
supply chain your gets fantastic to be
with you here on this side of the planet
now thank you for joining me here
hi Judson thanks for having me hey so
York we had an awesome announcement uh
that went out earlier today about our
partnership and how you're leveraging
the industrial metaverse to empower the
future of Mercedes-Benz design and build
process maybe you could share a little
bit of what it means to you at Daimler
well it means a lot Jets and so we're
very excited about this partnership I'm
I'm standing here right now in the
factory 56 um right in front of the line
you just mentioned where we produce uh
the eqs there's clause and the my back
and at Mercedes you know it's all about
our customers it's really that's really
our focus and we want to build better
experiences we want to build better
services but we also want to build
better cars the world's most desirable
cars and that's why we are so excited
because with this great partnership and
we build everything on Microsoft Azure
and this will help us to bring our
performance also to the next level
so we are working on really with you
guys to use the data which we have
um on the in the Microsoft Azure Cloud
to really work on better quality to
really work on better efficiency we're
calculating to create a efficiency gains
of around 20 and at the end it's all
about our customers
one of the things that was most
impressive to me was the democratization
of the entire experience and I shared
with our audience just a moment ago
about how digital twins can connect back
with people on the front lines and at
factory factory 56 you have everyone
from the people on the front lines to
the plant manager to the process
Engineers enriched by the experience
that you've created there I wonder if
you might share a few words about your
views of that as well
yes we want to really have everybody
using data so we wanna we wanna bring
the creativity of our teams from the
manager to the
um colleagues on the line working every
day on the line uh to uh to improve our
processes and uh you know you talked a
lot about the industrial metaphors I'm
even dreaming about that every day
because this has so many opportunities
so great opportunities which you have
because we can simulate processes
um we can simulate also quality
processes we can think about how we
connect the dots between data sources
and and increase our efficiency and one
of the topics which is very very
important also personally to me is
sustainability and you mentioned that as
well right now sustainability is so
important for the future of our planet
and what we can really do is we can
simulate what carbon footprint we we can
manage and improve move even with his
industrial metaverse and with the
cooperation with Microsoft super York
listen thank you so much for the
partnership it's truly impressive what
you're doing to me it's one of the most
pragmatic utilizations of Technology
impacting business outcomes and societal
outcomes thank you so much for all the
work you're doing you're really
appreciate for all your support thank
you thank you have a great one
so my final scenario is how we leverage
the industrial metaverse in operations
because not every company has the
opportunity to retool their environment
many of our manufacturing supply chain
scenarios are in fact Brownfield you
have to leverage the technology in the
environment as you see it and so that's
precisely what we've done with Coca-Cola
Coca-Cola is one of the most storied
Brands uh in the history of humanity
they are backed by 250 bottlers that
bring the brand to life through great
products for customers around the world
we have the opportunity to work with
Coca-Cola Hellenic one of the largest
bottlers in the Coca-Cola ecosystem they
serve 29 markets across Europe they have
more than 55 facilities across Europe
they produce just on one line alone 90
000 bottles of Coca-Cola and Coca-Cola
products per hour and so you can imagine
an intense environment that really can't
ever go down needs the predictability in
resiliency of the supply chain to make
sure that they deliver products
effectively and efficiently we were able
to work with them within 12 weeks
leveraging the industrial metaverse from
first stepping foot into the factory and
building out the sensor fabric creating
the digital twin and allowing the
factory workers to become immersed in
the Twin itself and within that 12-week
period we saved the factory over nine
percent in energy cost in that 12-week
period alone and so you can see the
power of these systems they effectively
pay for themselves in a very short
period of time they truly help you build
better product better processes more
effectively more efficiently and more
sustainably I'm really happy though that
we're actually going to be able to show
you some of this and have you step into
the World of Coca-Cola Hellenic in their
edestal bottling facility uh in Austria
and here to share all of that with you
is one of our foremost experts in the
industrial metaverse I think her
official title might be Queen of the
industrial metaverse but Morgan why
don't you show us the magic that's
happening at Coca-Cola Hellenic awesome
thank you so much Judson hi everyone I'm
so stoked to share with you our custom
built hololens leveraging Microsoft mesh
to visualize cch's bottling facility in
Edisto Austria this immersive digital
twin allows us to gain access and
Village visibility across production
lines bringing together different data
from various systems and sensors into
one view so let's Dive In
all right so we're greeted on this
global view and we can see all of the
active production lines the Coca-Cola
currently has running this is super
great for production managers that want
to share stats across different
facilities but for today's demo we're
going to click into add a stall like
Judson said
and if I take a couple steps closer we
can actually see the entire A3
production line represented here so
there's a blow molder a filler a Capper
and actually as I click on each one of
these elements we can not only see
real-time iot sensor data coming off of
them but we've added some machine
learning as well so we're getting the
full operational output of each of these
pieces of Machinery which is really
great for the factory floor operators
but what's actually even cooler than
that is if I take a couple steps back
now I can call in an AI assistant and
she's going to run some potential
simulations for us
hello
[Music]
bringing data from disparate systems
into a single view improves the ability
to make data-driven decisions
here we can see the current overall
output of energy water and CO2
so this AIS system was created using
Azure bot Frameworks neural
text-to-speech as well as various
performance capturing tools not only is
she giving a human face to our data
simulations but she can also give us
recommendations so we can take to make
our operations more sustainable so why
don't we have her go ahead and do that
for us now assistant show alerts
you have an alert on one of the elements
showing it now
[Music]
here is a comparison of CO2 emissions
with energy usage
in this view we see the correlation
between energy consumption the operating
state of the machines and CO2 emissions
lowering temperature and pressure
settings could reduce energy consumption
by nine percent
so now that we have these data-driven
recommendations from our AI assistant we
can go back and collaborate and mesh or
teams with the various stakeholders that
are in charge of running the plant in
person and see if we can optimize
operations even further so I hope
everybody enjoyed their trip into the
industrial metaverse if you happen to be
here in person at ignite we have a booth
just across the sky bridge and we can
walk you through this ourselves but back
to you Judson thanks Morgan thank you so
much great job
thank you
so if I summarize across design build
and operate the industrial metaverse can
unlock potential like never before
across many many different Industries
and we're excited about the opportunity
to work with all of you if you want to
learn more about it go see Morgan if you
happen to be here on the floor uh in
Seattle if you're watching digitally we
have another session that's led by Andy
Pratt who leads our industrial metaverse
practice here at Microsoft and he's
going to show you how we actually unpack
all of the technology behind the
industrial metaverse and how you might
leverage the same and of course please
work with your local teams across
Microsoft to help understand what the
industrial metaverse might do for you in
your business look
I can't tell you how passionate I am
about what we can unlock together here
leveraging these capabilities if we can
digitize the world's manufacturing the
world supply chain and the world's
logistic networks we can create better
processes more effectively more
efficiently and we might just solve the
world sustainability challenges together
thank you very much
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