1ヶ月で効果が出る（かもしれない）マーケティング施策一覧

Summary

In this informative video, the speaker from the Marketing Research Institute introduces 26 marketing strategies that can potentially show results within a month. The speaker emphasizes that while there's no guaranteed method for immediate marketing success, some tactics can yield short-term results, while others require a longer-term commitment. The video covers a range of tactics from improving landing pages to leverage cost-effective advertising, affiliate marketing, native advertising, and article marketing. It also touches on influencer marketing, video ads, press releases, email marketing, trade shows, seminars, referral programs, direct mail, fax marketing, and more. The speaker encourages viewers to identify strategies that resonate with their business and invest in those for the best results. The video concludes with an invitation for free marketing consultations and a call to action for channel subscriptions and likes, highlighting the impact of viewer engagement on the channel's success.

Takeaways

• 📈 Focus on improving landing page conversion rates as it can significantly impact the overall results, even doubling the outcome if increased from 1% to 2%.
• 🔍 Listing ads, display ads, media advertising slots, and affiliate marketing are effective short-term marketing tactics to generate leads.
• 📝 Native advertising, such as integrating ads within articles, can be a less intrusive and potentially more engaging form of marketing.
• 📰 Article advertising and media contributions can provide free promotion opportunities by sharing your company's expertise with a wider audience.
• 🎥 YouTube collaborations and influencer marketing can be powerful for brand exposure, especially when partnering with the right influencers.
• 📱 SNS advertising on platforms like Facebook, Instagram, and Twitter can target specific demographics and is a common approach to digital marketing.
• 💌 Direct mail, including brochures and pamphlets, remains a surprisingly effective marketing method, especially in certain industries.
• 📧 Fax marketing, although considered outdated, is still relevant and effective in some sectors where it is highly utilized.
• 💌 Personal letters, even handwritten, can create a strong impression and are still used by some companies for high-impact communication.
• 📞 Telemarketing can be a proactive approach to reach out to potential customers directly, though it requires a strategic and respectful approach.
• 🤝 Referrals from existing customers can be a powerful marketing tool, leveraging existing relationships to gain new clients.
• ⚖️ Engaging industry experts as consultants can provide credibility and potentially open doors to new business opportunities through their network.

Q & A

What is the main topic discussed in the video script?

The main topic discussed in the video script is the introduction of 26 marketing strategies that can potentially show effects within a month.

Why does the speaker mention that there is no guaranteed marketing tactic that always works?

The speaker mentions that there is no guaranteed marketing tactic that always works because different strategies have varying effects depending on the context and the time frame in which they are implemented.

What is the significance of improving the landing page as the first marketing strategy suggested?

Improving the landing page is significant because it directly impacts the conversion rate, which can lead to a substantial increase in leads if the page becomes more effective at converting visitors into customers.

What does the speaker mean by 'PDCA cycle' in the context of marketing strategies?

The 'PDCA cycle' refers to the continuous process of Plan, Do, Check, and Act. The speaker suggests that for marketing strategies to be effective, this cycle should be as short as possible to allow for rapid adjustments and improvements.

How does the speaker categorize the 26 marketing strategies mentioned?

The speaker categorizes the 26 marketing strategies into those that can potentially show results in the short term and those that may require a longer period to show effects.

What is the importance of identifying the right marketing strategy for one's company?

Identifying the right marketing strategy is important because it ensures that the company's efforts are focused on tactics that are most likely to yield results, given their specific circumstances and goals.

Why does the speaker recommend starting with the improvement of the landing page before moving on to other strategies?

The speaker recommends starting with the improvement of the landing page because it is a foundational aspect of online marketing that can significantly impact conversion rates and overall effectiveness of marketing efforts.

What is the role of listing advertisements in the context of the discussed marketing strategies?

Listing advertisements play a role in increasing visibility on search engines like Google. They are part of the initial strategies that can potentially yield quick results by driving relevant traffic to the company's website.

How does the speaker view the effectiveness of display advertisements?

The speaker views display advertisements as a viable strategy that can be effective when placed on relevant media platforms, as they can reach a broad audience and potentially lead to increased brand awareness.

What is the concept of 'influencer marketing' as discussed in the script?

Influencer marketing, as discussed in the script, involves collaborating with influencers such as bloggers or YouTubers to promote products or services. This can be done through gifting or other forms of collaboration where the influencer agrees to feature the product in exchange for some form of compensation or gift.

Why does the speaker suggest that combining short-term and long-term marketing strategies can be detrimental to achieving quick results?

Combining short-term and long-term marketing strategies can be detrimental because it may lead to a dilution of focus and resources. The PDCA cycle can become slower, making it harder to achieve the desired outcomes in a short period.